.11 NE 9, 191.P, 



The Weekly Florists' Review* 



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THE RETAIL 



FLORIST 



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THE WEDDING BOUQUETS. 



They Mean More Than Money. 



. I line is the weddino- iiioiitli. While it 



■ iigs the retail florist one of the 

 -iest and most jirofitable [periods of 



■ ■ year, it also makes its greatest tax 

 on his artistic abilities. There is no 



■ ik of tiie retail florist subject to such 

 irp criticism as the bouquets he 



:ikes for his weddings, and tlie deco- 

 i'ions for these occasions. Whatever 

 -e may be forgiven, the bride will not 

 ' Tlook shortcomings in her wedding 

 1 uers. The larger the wedding, the 



• "TO critical the inspection the florist's 

 \.iik must undergo. Slovenly work at 



• H h ;i time will defeat all hope of 

 I \eloping a high-class trade; but, on 



'■ other hand, really good work for 



■ ■ weddings will prove one of the 

 i-iesi of stepping stones to high-class 

 iii'oiujge — tliere is no surer means for 



-t;il)lishing a reputation for first-class 

 '-rk. 



Some Good Examples. 



In this issue of The Review there are 



number of illustrations of wedding 



iiqucts. These are all the work of 



I Irving Gresham, of the C. A. Dahl 



■ , Atlanta, Ga. Two of the bouquets 

 ' '' made by combining orchids with 



^ of the valley. In one case highly- 



i>red cattleyas are used with lily of 



valley about them and knotted in 



'• shower. The bouquet is edged with 



' iileyensc. This bouciuet sometimes is 



ried by the maid of honor, while the 



de carries the combination of white 

 ■liids and valley shown in the other 

 iistration. Another of the illustrations 

 >ws the conventional type of bouquet, 

 ide entirely of lily of the valley, with 

 shower. As in the orchid liouquet, 

 ■' edging is with Farlcyense fern. 

 ' )ne of the illustrations shows a 

 idesmaid's bouquet that IMr. Gresham 

 'Is his rainbow bouquet and which is 

 I'ular for the so-called rainbow wed- 

 'g. The one illustrated was made 

 111 a center of violets, bordered with 

 of the valley, but the lioiujuet also 



etfectively made with the center 



ler of yellow, pink or red rosebuds. 



also may be made with sweet peas 



toad of valley. 



"^tiJl another of the illustrations 

 >ws a bride's bouquet made of white 

 ■'^s, a little Sprengeri and I'arleyense 



I), tied with a heavy, wide, white rib- 

 n. This style of bouquet also is 

 'quently used for bridesmaids, pink, 

 'low or occasionally red roses being 

 I'Stituted for the white. Carnation 

 ■iiquets are made up and used exactly 



in the case of the rose bouquet, the 

 ■''cial considerations for each wedding 

 termining the number of flowers to be 

 ■''d and the size of the bouquet. 

 These are examples of the better class 

 I wedding bouquets and are deserving 

 '' careful study at the hands of any- 

 'C who wishes to improve his wedding 



work. So good were these bouquets 

 (considered that some of them recently 

 w(M'e illustrated in the Ladies' floiuo 

 .buirnal, where they came cons[iicuoiisly 

 to the attention of a good many giils 

 \vlio will ])e brides this month. 



ART IN MASSIVE DESIGNING. 



Some Necessary Definitions. 



Ill older io he exact ;iiiil u M'li'rstand 

 e;ic|i oiliei', let us define the words in 

 our title. i'.et'ore tiikiiiy -oiiie other 

 iiiitliority I'or ;i deliiiition (N't that au 

 tliorit\' lie the liighest e\cri, one's own 

 definition often crystalli/e~ I lie' thought 

 and helps lo gras[> the authoritative 

 ilednition. and so, bet'ori' roiisulting 

 Webster, we inji^ht torinii lal o a simple 

 (lelinitioii of our own. -"ini'i li iiig like 

 this: Art is the creation 'jr I'xerution 

 of a uieutal coiu'Cptioii. 



Taking the term as ir ap[ilies in 

 vjirious liiu's, in a literary way, in a 

 musical way, or in painting', as well as 



Bride's Bouquet of Cattleyas and Valley. 



Walnut, 111. M i 



M. 



Odell i- 



slid)igl\ ill favor of gi\ing the f.atliers 

 as high honor as the niotliei-s, by cele- 

 brating a Fathers' day, and she sng 

 gests the daisy as an a|ipropriate liower 

 for the occasion. 



in our little corner ot' tiii- \iney;ird, let 

 IIS s,.|. i|,,\\ tlie application may 1)0 

 made. In the creation of characters, 

 which is the iiigher typo of character 

 writing — the author who n'produces 

 most ai'c'irately an cxi^tin:: i>ersou, Ot 



