6 



The Weekly Florists^ Review* 



June 23, 1910. 



again, our friends on that side have not 

 allowed St. Valentine's day to pass 

 unnoted as it now is with us, but by 

 persistently drawing the attention of 

 the public to it, and providing dainty 

 boxes for postal dispatch [The editor 

 of our British contemporary loses sight 

 of the fact that there is no parcels post' 

 in the United States, necessitating de- 

 livery by special messenger. — Ed.], have 

 created a large demand for violets and 

 other suitable flowers. 



"Still another flower day is now be- 

 ing engineered. The brilliant idea was 

 mooted that it would be a pretty idea 

 if every American citizen on a certain 

 day would wear a flower in his coat as 

 a tribute to his mother — a white flower 

 if dead, or a colored one if living. 

 "Whether Mothers' day will catch on is 

 not yet quite clear to the outsider, but 

 the press, the parsons, and the mayors 

 of towns are being stirred up to ad- 

 vance the movement, and it will not 

 be the fault of the promoters if this day 

 does not become another source of profit 

 to the whole floral trade. These things 

 seem to show that if the trade here 

 would organize a little more, something 

 might be done to improve the floral 

 business in all its branches. Will some 

 of our friends wake up and see how 

 far the example set us can be followed 

 here!" 



THE ELEVATINQ INFLUENCE. 



Did you ever have a premonition, just 

 before you stumbled over a chair in the 

 dark, that there was something impend- 

 ing! It is not at all that feeling A. 

 Elberfield, of the Alpha Floral Co., im- 

 plies in the advertisement reproduced 

 herewith. "Their presence can be felt 

 as we enter the door of our home." It 

 is the flowers. "Their gentle perfume 

 refreshes after the weariest of days." 

 It is good advertising talk and its pub- 

 lication over the name and address of 

 the toniest of florists will detract noth- 

 ing from the tone. 



FLOWERS FOR THE LIVE ONES. 



A retail florist has the following fre- 

 quently expressed sentiment printed on 

 his letterheads: 



'Twere better to send a cheap bouquet 

 To a living friend, this very day, 

 Than a bushel of roses white and red, 

 To lay on his coffin after he's dead. 



WEDDING WORK. 



Ganger & Gormley tell with pleasure 

 of their having been called upon for 

 two wedding decorations in the same 

 Chicago family within three months. 

 The second one, June 21, called for a 

 church decoration with palms, smilax 

 and banks and garlands of roses, a spe- 

 cial feature being a row of natural rose 



Have 

 flowers 

 in y-O'U-r 

 home. 



\ Every one (oves • 



sweet, fragrant 



flowers 



1} Their gentle 



perfume refreshens' 



us after the 



weariest of days, 



1j Their presence can be 

 felt as we enter the 

 door of our home. 



11 And so pleasing are 

 our prices you should 

 have the companion- 

 ship Of flowers always. 



"WE 3TRIVS: TOPIiGASE* 



tjjOUaij company. 



K.O.MO.- 



The Influence of Flowers. 



trees on either side of the center aisle 

 of the church. At the home of the 

 bride, 1520 North State street, a large 

 shower basket of White Killarneys was 

 suspended from the ceiling so as to 

 hang over the refreshment table in the 

 dining-room. The bride carried a 



shower bouquet of swainsona. The 

 maid of honor and six bridesmaids ( ar- 

 ried old-fashioned hand bouquets of Kii. 

 larney rosebuds with the lace paper 

 holders and ribbon. 



THE BRIDE'S PARTY. 



More than ordinary interest attaches 

 to the illustrations of the bride and 

 party on this page because of the fact 

 that the principals are members of fam- 

 ilies well known in the trade. The 

 photographs were made June 8 on the 

 lawn adjoining the residence of the late 

 Louis M. Noe, at Madison, N. J. The 

 bride was Miss Lillian May Noe, and 

 the groom Jefferson Leon Doremus, son 

 of one of the veteran rose growers at 

 that great rose producing center. The 

 maid of honor was the bride's cousin, 

 Miss Ada EUouise Brant, daughter of 

 D. Wood Brant, of Chicago. The 

 bridesmaids were Wellesley college 

 girls, and the flower girls were the 

 Misses Helen and Ruth Pierson, daugh- 

 ters of Lincoln Pierson, president of 

 the Pierson U-bar Co. Not often is 

 there a wedding group in which so 

 many of those pictured, or their fam- 

 ilies, are so widely known in the trade. 



For those who are students of wed- 

 ding flowers the bouquets carried by 

 this party hold an interest because they 

 are the work of one of the leading New 

 York retailers. The ceremony was per- 

 formed in the library of the Noe home, 

 which was converted into a semi-chapel, 

 palms and pink peonies being the prin- 

 cipal materials used. The color scheme 

 of the decorations throughout was pink 

 and green. 



CROPS FOR SMALL QREENHOUSE. 



I have a small greenhouse, which is 

 heated by stoves during spring and fall, 

 but which cannot be used in the winter. 

 What can I put in it for a summer 

 crop? Also what could I run in it for 

 fall? Should like to get something out 

 of it if possible to do so. B. M. R. 



You could raise a variety of bedding 

 plants, such as asters, stocks, zinnias, 

 etc., in such a greenhouse, starting 

 these in March. You could also start 

 such vegetables as cabbage, cauliflower, 

 tomatoes, lettuce and celery in March 



The Noe-Doremus Wedding; Party on the Noe Lawn at Madison, N. J. 



