The Weekly Florists^ Review* 



Jlm: 23, 1910. 



ajjnin, our i'ii(Muls on that M'N' lia\c imt. 

 allowed St. N'alcnt iiic ■- Way to |ia>s 

 iiiiiioti'il as it now i-^ with u^, luil i)y 

 (icrsistriil I y iliawiiiL; llir a'U'iitioii ui 

 the pLiMic t(j it. ami |ir<i\ id'iiLT dainty 

 boxes I'or jtostai dis|ialrli | The ediloi' 

 of our Jiritisli conleinporary loses siyhl 

 of the fact that there is no jiarcels posl 

 in the United 8t;ites, necessitating <le- 

 livery 'ny siMHMal niessenycr. i\d.], lia\<^ 

 created a Jar^^c demand for \iidets and 

 other suitalde tlowers. 



"Still another liower day is now be- 

 ing (Miginecrod. Tho lirilliaul idea was 

 mooted that it ■wonid l>c a iiretty idea 

 if every American (dtizeii on a certain 

 day would wear a tlower in his coat as 

 a trihnte to his mother — a white flower 

 if dead, or a colored one it' li\ing. 

 Wliether Mothers' day- will catch on is 

 not yet (luitt' clear to the outsider, hnt 

 the ])ress, the jiarsons. and th(> mayoi's 

 of towns ar(> liein^- stirred up to ad- 

 vance the irio\-ement, and it will not 

 be the fault td' the ])romoters if this ilay 

 does not liocome anot her source ot' iirolit 

 to the whole lloral trade. These things 

 seem to show- that if the trade here 

 would oi-<;ani/.e a little more, somethiuii 

 might lie done to improve the floral 

 business in all its branches. Will some 

 of onr friends -wakc^ np and see how- 

 far the example set us can l)e t(dlowi'd 

 here .' ' ' 



THE ELEVATING INFLUENCE. 



Did you ever have a premonition, just 

 before you stumbled over a chair in the 

 dark, that there was something inijtend- 

 ing.' It is not at all that feeling A. 

 Elbertield. of the Alpha Floral Co.. im- 

 plies in the ad\ertiscment reproduced 

 herewith. "Their juesence can bo felt 

 as we enter the door of our home." It 

 is the tlowers. "Their geidle perfume 

 refreshes after the weariest of days." 

 It is good :idv(>rt isiug talk and its jud)- 

 licatiou o\ er the name iuid address id' 

 the toniest of ilorists will detract noth- 

 ing fi-om till' ton(\ 



FLOWERS FOR THE LIVE ONES. 



A retail llorist has the t'ollowing fre- 

 quently expressed seiitimeiit piinti'cl (ju 

 his letterheads: 



"luiTc l.fil<r l<> .'■•■imI ft die:!!) hniiqiii't 

 'In :i liviii;; I'liciid. tliis very ilii.v. 

 ■Ihiiri :i Imi-Ii'-I nf rnsi> uliilc ;nii| i.'.t. 

 '\'i> l:r. nil liK inlliii ;iflcr he's dt'iid. 



WEDDING WORK. 



<'.iiiL;er \ (idi'uiley tell with ]ileasure 

 111' tlicii having bei'ii c:il!e(l upon foi' 

 iwii wedding deciirat ions in th(> sanu' 

 <'hicago family within three mouths. 

 The second oni'. June HI, calliul for a 

 (diurcli decor.'ition with palms, smilax 

 an<l banks and garlands of roses, :i s|>e- 

 cial feature being a row of natural rose 



Have 

 flowers 

 m y-o-u-r 

 home. 



^ Every one loves 



sweet, fragrant 



flowers 



^ Tfiejr gentle 



perfume refreshens' 



us after the 



weariest of days. 



*i Their presence can be 

 felt as we enter the 

 door of our home. 



11 And so pleasing are 

 our prices you should 

 have the companion' 

 ship of flowers always. 



j^"WE 5TRIVE TOPIiEAdE' A 



TJjOSLAJj GOMP5ANY. 



K.O.MO.- 



The Influence of Flowers. 



trees on idt her side of the center aisle 

 ot' the (diurch. At the home of the 

 lirid(\ l.'iL'ii North State street, a large 

 shower basket of White Killarnoys was 

 suspendecj t'liim the c(Mliiig so as to 

 hang o\ er the lefreshment tabh' in the 

 dining room. Th(» l)ride carried a 



shower bcniciuet of swainsoiia. ;,,> 



ni.aid id' honor and six brid(>snuiid- i| 



ried old fashioned htind bou<|uetsoi i 



larney ros(d)uils with the lace |. ,.,. 

 holders and ribbon. 



Mi- 

 ll.' 

 ill' 

 >ti' 

 ill' 



ml 

 "11 



THE BRIDE'S PARTY. 



More than ordinary interest atta 

 to the illustrations of the bride 

 jiarty on this page because of the 

 that the ])rinci|ials are members of 

 ilies well known in the trade, 

 jiliotographs were made June 8 on 

 lawn adjoining the residence of the 

 Louis M. Noe. at ]\Iadison, X. J. 

 })ride was Miss Lillian IMay Xoe, 

 the groom .lelferson Leon Dorenuis 

 of one of the veteran rose grower- ;it 

 that great rose ]iroducing center. i iir 

 maid of honor w-as the bride's coi in, 

 Miss .\da l''llouis(! Brant, daughter (,( 

 I). AVood lirant. of Chicago. Tiir 

 bridesmaids wcri^ Wellesley coliru,. 

 girls, and the ilower girls were lir 

 Misses Helen and Ruth i'ierson, da i^ii 

 ters of I^incoln I'ierson, presideni ..i 

 the Pierson U-bar Co. Xot often i- 

 there a wedding group in which -.. 

 inanv of those jnctured, or their t'lun 

 ilies, are so widely known in the tr.i.lr. 



J''or those who are students of wi.! 

 ding tlowers the bouquets carried hy 

 this party hold an interest because tlicy 

 are the work of one of the loading \i'w 

 York retailers. The ceremony was pi i 

 formed in the library- of the Xoe hi'inr, 

 which was converted into a semi-(di;i|ii'l. 

 jialms and )dnk peonies being the pnn 

 tdpal materials used. 'J'he color sclicim 

 of the decorations throughout wa.s j'Mik 

 and green. 



CROPS FOR SMALL GREENHOUSE. 



I ha\e a small greenhouse, which i^^ 

 heated by stoves during sjiring and i-iH. 

 but whi(di cannot bo used in the wn '■■r. 

 ^Vllat can I juit in it for a suinMirr 

 croji.' .Mso what could I run in it ti'i' 

 f.all .' Should like to get something; 'Ht 

 of it if possible to do so. H. M. ! 



You could raise a \ari(dy of bd' 

 plants, siudi as asters. stocdvS, zin' 

 etc., in suidi a greenhouse, stai 

 these in March. A'lui could also 

 siudi vegetables ;is cabbage, canlilh 

 tomatoes, lettuce and c(derv in M 



■iiu' 



■ i.\'Z 

 •irt 



The Nce-Doremus Wedding Party on the Noe Lawn at Madison, N. J. 



