16 



The Weekly Florists^ Review* 



June 23. lOlO. 



THE FLORISTS' REVffiW 



G, L. GRANT, Editor and Manager. 



PUBLISHED EVERY THURSDAY BY 



The FLORISTS' Publishing Co. 



530-S60 Caxton BuUding, 

 334 Dearborn Street, Chtcaeo. 



Tklkphonk, Harrison 5429. 



bxoistxbko cable address, f]:x>bview, ohioaoo 



New York Office: 



Boroueh Park Brooklyn, N. Y 



J. Austin Shaw, Manager. 



Subscription fl.OO a year. To Canada. $2.00. To 

 Europe, $2.60. Subscriptions accepted only from 

 those in the trade. 



Only 



Advertlslni; rates quoted upon request, 

 strictly trade advei'tlslnK accepted. 



Advertisements must reach us by 6 p. ni. Tuesday, 

 to Insure insertion In the Issue of that week. 



Entered as second class matter December 3, 1897. 

 at the post-offlce at Chicago, 111., under the act of 

 March 3, 1879. 



This paper Is a member of the Chicago Trade 

 Press Association. 



INDEX TO ADVERTISEKS, PAGE 86. 



CONTENTS. 



The Retail Florist 6 



— Lauguage of Flowers (lllus.) 5 



■ — Art In Massive Ueslgniug 5 



— Booming the Busluess 5 



— The Elevating Intluenee (Ulus. » « 



— Flowers for the Live Ones 



— Wedding Work ti 



— The Bride's I'arty (illus.) « 



Crops for Small Greenhouse 6 



Pansles 7 



Gladioli 7 



To Destroy Cut Worms 7 



European Notes 7 



Snails 8 



Germinating Keutla Seeds 8 



Chrysanthemums — Chrysanthemums in Spring. 8 



— ■ A ♦Glimpse Ahead 8 



— T. W. Pockett (portrait) 9 



— He Followed Directions 9 



Summer Treatment for Callas 9 



Seasonable Suggestions — Poinsettlas 10 



— Eucharls Amazonica 10 



— Late Bedding Plants 10 



— Show Pelargoniums 10 



— Propagating Flowering Shrubs 10 



Calceolarias 10 



Carnations — Adding Lime to Bench Soil 10 



— Thrlps on Old Plants 10 



— Carnation Show in England (illus.) 11 



American Carnation Society 11 



Late Asters 11 



Roses — For a Beginning 12 



— The New Rose Princeton (Ulus.) 12 



— Aphis on Outdoor Roses 12 



— Rose Mrs. Aaron Ward (Illus.) 12 



— Identity of Rose 12 



— Roses Changing Color 12 



The Temple Show 13 



Boston 13 



Louisville, Ky 14 



New Bedford, Mass 14 



News. Notes and Comments 15 



.\merlcan Gladiolus Society 16 



Chicago 16 



Fall River, Mass 21 



Springfield. Ohio 21 



Cincinnati, 22 



Dayton, 23 



Philadelphia 24 



New York 26 



Orange. N. .T 28 



Providence 29 



St. Ix>ni8 ."54 



Steamer Sflilings 8H 



Seed Trade News 38 



— CaMfomla Conditions 38 



— The Season at Rocky Ford 38 



— Atlantic City Convention .'W 



— President J. C. Robinson (portrait) 38 



— Secretary's Report .'{8 



— Papers Read 40 



— Among Those Present 40 



— President's Address 41 



— Seed Trade Law 4S 



— Imports 50 



Temple Show, concluded ,">() 



Vogotable Forcing .'iO 



Pacific Coast— Portland, Ore 62 



— San Francisco, Cal 62 



— Rose Festival at Portland 52 



Nursery News — Making a Market .">S 



— Massachusetts Nurserymen 58 



— The American Association of Nurserymen 

 (lUus.) .58 



Evansvllle, Ind 64 



Portland, Me. 64 



Pittsburg, Pa 66 



Denver 68 



New Orleans 77 



Greenhouse Heating— Yoking of Boilers 77 



— Boiler and Piping 77 



— Making One House of Two 78 



Rochester 80 



Detroit 81 



Tnrrytown, N. Y 82 



Columbus, Ohio 84 



SOCIETY OF AMERICAN FL0BI8T8. 



Imoorpobatkd bt Act of CoNaBBss, Maboh 4, '01 



Officers lor 1910- President. F. R. Pierson, Tarry- 

 town, N. Y. ; vice-president, F. W. Vtck, Rochester, 

 N. Y.; secietary. H. K. Dorner, Urbana, 111.; 

 treasurer, W. F. Kastlng, Buffalo, N. Y. 



Annual convention, Rochester, N. Y., August 16 

 to 19, 1910. 



BESULTS. 



We give them. You get them. 



We both have them. 



Collections in the trade are reported 

 slow. Those who have their money com- 

 ing from the public should get after it 

 before vacation time. 



Why not start now to grow some stock 

 for wholesaling? Why be content with 

 a local trade when there is easy access to 

 the florists of the entire country? 



The fertilizer markets are reflecting 

 in prices a seasonable slackening in de- 

 mand. Bone meal, which was in short 

 supply, is beginning to seek a market. 



F. R. PiERSON says everything points 

 toward the National Flower Show at 

 Boston next March being the most suc- 

 cessful exhibition ever held in this 

 country. 



>i0T a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Beview $2, .$3, or sometimes $5, in- 

 stead of the dollar bill that insures fifty- 

 two copies. 



Wertheimer Bros., New York, wired 

 the change of copy for their advertise- 

 ment in last issue of The Beview and 

 the telegraph operator made the word 

 distributors read contributors, thereby 

 obscuring their meaning. 



AMERICAN GLADIOLUS SOCIETY. 



The oflicers of the American Gladi- 

 olus Society are extremely busy these 

 days. The large volume of inquiries 

 and requests for membership applica- 

 tion blanks demonstrates the great 

 popularity of the gladiolus and the de- 

 mand for such a society. 



The interest in this movement is not 

 confined to America, for two of the 

 great specialists of Europe are among 

 our charter members, and our first meet- 

 ing, at Boston, developed a strong senti- 

 ment for an international society. There 

 is much encouragement in the fact that 

 the amateurs have taken hold of this 

 movement enthusiastically. This was 

 evidenced by the large enrollment of 

 amateurs on the charter list at the Bos- 

 ton meeting. 



Since I sent in the list of prizes of- 

 fered last week for the Bochester exhi- 

 bition, the following have been re- 

 ceived: 



Stumpp & Walter Co., New York, $10 

 in gold for the best twelve shades in 

 any variety. 



Weeber & Don, New York, $10 in 

 gold for the best ten varieties, to in- 

 clude Baron Hulot, Princeps and Con- 

 trast, three spikes each. 



A. L. Miller, Brooklyn, $5 in gold for 

 best display of pink and white varieties, 

 three spikes each of at least six vari- 

 eties. 



F. B. Pierson, Tarrytown, N. Y., $10 

 in gold, the class to be decided later. 



E. H. Cushman, Sylvania, O., $5 in 

 gold for vase of best twenty-five spikes, 

 white, any variety. 



A. T. Boddington, New York, $10 in 

 gold, the class to be decided later. 



John Lewis Childs, Floral Park, N. 



Y., $10 in gold for best collection of 

 gladioli, Childsii varieties, three spikes 

 each, to include Attraction, Blanche, 

 Cardinal and Wild Bose. Also $5 in 

 gold for best vase of America, not ]( ss 

 than twelve spikes. 



I. S. Hendrickson, Floral Park, N. Y., 

 $5 in gold for best vase of Contrast, imt 

 less than twelve spikes. 



J. M. Thorburn & Co., New Yoik. 

 silver cup for best collection of gladioli' 

 Primulinus type and hybrids, exhibitid 

 by an amateur. 



L. Merton Gage, Cor. Sec'y. 



WHEN IN DOUBT— 



Ask The Beview. 



"We believe in 'When in doubt, ask 

 The Beview,' so we are bothering you 

 with a question." It is from a reader 

 who hasn't access to certain trade rec- 

 ords. But it isn't any "bother" to 

 The Beview to answer legitimate ques- 

 tions. A live trade paper must neces- 

 sarily have in its files and indexes a 

 fund of information not required in the 

 conduct of an ordinary business, and 

 the thing The Beview likes best to do 

 is to help its readers. 



Q. — Kindly give us the name of the 

 manufacturers of tiles for greenhouse 

 benches. Ans. — Probably the bench you 

 have in mind is the one made by the 

 Camp Conduit Co., 718 Garfield building, 

 Cleveland, O. This is the flat tile bench 

 used quite largely around Cleveland. 



Q. — Wish you would give me the ad- 

 dress of the American Agriculturist. 

 Ans. — 439 Lafayette street, New York 

 city. 



Q. — Who makes recording thermom 

 eters? Ans. — The Standard Thermom- 

 eter Co., 6.5 Shirley street, Boston; 

 Draper Mfg. Co., 152 Front street. New 

 York city. Mention The Review when 

 you write. 



CHICAGO. 



The Great Central Market. 



Business ran downhill rapidly last 

 week. The weather became excessively 

 hot, which served to still further auj;- 

 ment the heavy supplies of stock ami 

 to deprive much of it of the fine quality 

 which has been characteristic of the 

 flowers in this market during the cool 

 spring. Shipping trade continued fairly 

 active, but it was necessary to sort over 

 great quantities of stock to get out tli;' 

 comparatively small quantities requirnl 

 for the out-of-town orders. City buj-i 

 ness of the better class became ex- 

 tremely light, and the only outlet tor 

 the great accumulation of soft carna- 

 tions and open roses was through t!n' 

 cheap-sales people. It was their har- 

 vest time. They could buy the lower 

 grade flowers at their own prices, anl 

 there seems never a time when it is i"i- 

 possible for these salesmen to do busi 

 ness. 



For many weeks business in the Chi 

 cago market had been running well 

 ahead of previous records for corre- 

 sponding weeks. Last week was almost 

 the first one of the year when the 

 money income has fallen below the rec- 

 ord of the year before. This was gd 

 erally the case, in spite of greater 

 quantities of stock than the market 

 ever before has had in mid-June. 



The heat brought on the local peonies 

 with a rush, and it undoubtedly cost the 



