24 



The Weekly Florists' Review. 



June 23, 1910. 



Niesseo's 



News Column 



Easter Lilies 



When all other stock seems to 

 show the effect of summer weather. 

 Lilies are as good as ever. One of 

 our growers is making a specialty 

 of them during the summer 

 months. The quality is excellent. 

 The flowers are large, well hard- 

 ened, nearly all open; long stems 

 and plenty of clean foliage. Here 

 is an article that will give satis- 

 faction to all. 



$1.50 per dozen. 



MARYLAND 



The best of all the pink Rosea 

 for summer use. We have them in 

 quantity. The best of them, 24 to 

 36 inches long. $8.00 to $10.00 per 

 hundred. Good stock at $5.00 and 

 $6.00 per hundred. 



WHITE ROSES 



We have a good supply of fine 

 Kaiserins and Brides. They are 

 most desiratJle for" shipping pur- 

 poses just now. At $5.00 and 

 $6.00 per hundred we can furnish 

 a satisfactory grade. The best at 

 $8.00. 



VALLEY 



$3.00 and $4.00 per 100. 

 Our grower is producing tlie best 

 wo have ever handled in June. 

 Our "Fancy" grade is equal to 

 anything coming to this market. 



CATTLEYAS 



$6.00 to $7.50 per dozen. 



DAGGER FERNS 



$1.00 per thousand. 



ROSE PLANTS 



Ready for Delivery. 



BRIDES. 3 inch pots. $6.00 per lUO 

 MAIDS, SVi'-inch pots. 



$7.00 per 100 

 RICHMONDS, 3-inch pots, 



$6.00 per 100 



We guarantee satisfaction. 



TheLeoNiessenCo. 



Wholesale Florists 



1209 Arch Street 



PHILADELPHIA 



Open from 7 a. m. to 6 p. m. 



Eastern Beauties 



Now that the Roses grown around Philadelphia are showing the effects of 

 warm weather, our BASTERN BEAUTIES will be especially appreciated by 

 the buyers who want quality. We have a splendid assortment in all lengths 

 of stem; the color of the flowers is superb; they have substance, size, and most 

 luxuriant foliage. The prices range from $1.00 to $4.00 per dozen. 



MO$S ROSE BUDS. This old-fashioned cluster pink rose is beautiful in 

 bud form. 



Our VALLEY is very fine. 



We are headquarters in Philadelphia for EASTER LILIES, and can give 

 you both quality and quantity. 



SWEET PEAS in all colors. - 



Write for prices. 



W. E. McKISSICK & BROS. 



WHOLESALE FLORISTS 



1619-21 Ranstead St., PHILADELPHIA, PA. 



Me-tion The Review when you write. 



PHILADELPHIA. 



The Rising Eastern Market. 



The graduating class of the Girls' 

 General High School in this city select- 

 ed the American Beauty rose as the 

 (dass flower. This selection will explain 

 to would-be Beauty buyers why it was 

 so extraordinarily difficult, it may be 

 said to have been well-nigh imjwssible, 

 to fill their orders for the queen of 

 roses on the day preceding the longest 

 of the year. 



The change from ideal shipping 

 weather to a temperature higher, per- 

 haps, than usual for the third week in 

 June has made the work of the whole- 

 salers extremely difficult. To get just 

 the right kind of flowers in just the 

 right condition is no easy matter when 

 it is so awfully hot. The wholesalers 

 have spared no effort to retain the con- 

 fidence of their customers in other cities 

 and where they have succeeded it has 

 been a genuine triumph of judgment. 



Beauties and sweet peas have been 

 strong factors in a rather dull market. 

 The price of Beauties advanced on all 

 fine stock, the demand far exceeding the 

 suj)ply, Richmond coming in for a share 

 of benefit from the excess Beauty or- 

 ders. The supply of sweet peas in- 

 creased enormously during the last half 

 of the week ending with Wednesday, 

 June 22, but where there was quality 

 the demand nearly equaled the supply. 

 Prices have, of course, fallen, but they 

 ar^ fully up to those of former years 

 at this season. 



When writing of other flowers the 

 question of their condition on arrival in 

 the city is an important factor. Some 

 growers have the knack of getting their 

 stock to market in the best possible 

 condition — this certainly is a knack, 

 with the work piling up as high as the 

 thermometer. The changes in the rose 

 market are the increased importance of 

 My Maryland and Kaiserin, now rival- 

 ing Killarney and its white sister in 

 popular favor. 



Carnations have been seriously affect- 



ed by the warm wave. Only select stock 

 of certain varieties, or the product of 

 particularly skilful growers, is equal to 

 shipping requirements. 



Peonies are still obtainable from cold 

 storage and have helped many an ini 

 portant decoration. 



Cattleyas are a little scarcer, with 

 prices higher. Gaskelliana is the priu 

 cipal variety. Gardenias have been in 

 better demand. For some reason Easter 

 lilies have not sold well just when it 

 was expected they would be wanted for 

 the weddings. Valley has been in good 

 demand, while on certain days, notice 

 ably on Saturday, June 18, there was :in 

 excellent call for white flowers, for 

 which pyrethrum, candytuft, whito 

 sweet peas and white roses, which \>y 

 the way have been scarce, were freely 

 used. 



To sum up, the market is good for tlic 

 season, the week a trifle ahead of tlie 

 week preceding. 



Mr. Heacock's Plans. 



Philadelphia, or that part of the 

 floral community whose business into 

 ests are in the center of the city, will 

 be interested in the plans of the Joscih 

 Heacock Co. that are about being cmi 

 ried into effect. In reply to a questii n 

 from the representative of The Eevicw 

 Mr. Heacock said that the new hou-^ ' 

 55x600, just completed at Roelf Static';. 

 will be, or more correctly speaking !~ 

 now being, planted with Killarney. 

 White Killarney and Richmond, mu> li 

 the larger nuniber of the Irish rosi'. 

 while the smaller number is of tbe 

 Indiana favorite. White Killarney occu- 

 pying the place between. A rough esti 

 mate of the size of the house, with Mi- 

 Heacock's known methods of planting.'- 

 shows that this house will contain about 

 15,000 roses. 



Mr. Heacock further said that tin' 

 roses at Wyncote would be cut down to 

 a couple of sections of Killarney. T'l'^ 

 will give needed room for the expansion 

 in palms, in orchids and in carnations- 

 Referring to the carnations, Mr. Hca 

 cock said that Dorothy Gordon will be 



