58 



The Weekly Florists' Review* 



JUNB 23, 1910. 



NURSERY NEWS. 



AHBBICAN ASSOCIATION OF NIIBSERTIIEN. 



Officers for 1910-11: Pres., \V. P. Stark, Louisi- 

 ana, Mo.; Vice-pres., E. H. Welch, Sheuandoah, 

 la.; Sec'y, John Hall, Rochester, N Y. : Treas., 

 C. L. Yates, Rochester, N. Y. Thirty-sixth an- 

 nual meeting. St. Louis. June, 1911. 



Peterson Nursery, Chicago, has 

 bought a 5-ton road roller of the Kelly- 

 Springfield Co., Springfield, O., for its 

 landscape department. The machine is 

 of the latest type, propelled, not by 

 steam, but by gasoline, just like an auto- 

 mobile. 



There are interesting tales of the fine 

 sums the southern growers of peonies for 

 cut flowers received from some of the 

 northern markets at Memorial day this 

 year. Peony planting is going merrily 

 forward in the borderland, just between 

 the north and the south. 



The Tyler Bros.' Nursery, at Heyburn 

 and Kimberly, near Twin Falls, Idaho, 

 has been sold to a company composed of 

 John Hardin, John Henning, William 

 Durkee and C. E. Wright, who are re- 

 organizing the business as a stock com- 

 pany, with $50,000 capital and with John 

 Hardin as president. 



While the members of the American 

 Association of Nurserymen were at Love- 

 land, Colo., on the trip "around the 

 Horn ' ' after the Denver convention, one 

 of the automobiles provided for the nur- 

 serymen ran down a 12-year-old boy, 

 who was seriously injured. The hat 

 was passed and $250 is said to have 

 been raised for the lad. 



MASSACHUSETTS NUESERYMEN. 



The Massachusetts Nurserymen's As- 

 sociation was chartered June 21. There 

 are twenty charter members and it is 

 stated that the purpose of the organiza- 

 tion is to advance the mutual interests 

 of the nurserymen of the state. The of- 

 ficers are: President, W. H. Wyman, 

 North Abington; vice-president, Theo- 

 dore Borst; secretary and treasurer, A. 

 E. Robinson; executive committee, C. 

 R. Fish, John Farquhar, Julius Huerlin, 

 W. B. Whittier. 



MAKING A MABKET. 



[A paper by James M. Irvine, of St. Joseph, 

 Mo., reftd at the tbirty-flftb annual convention 

 of the American Association of Nurserymen, at 

 Denver, June 8 and 8. 1010.] 



For a number of years the American 

 Association of Nurserymen has discussed 

 plans to secure general publicity which 

 would stimulate the sale of nursery 



PEONIES 



If OR SEPTEMBER DELIVERY 



All the Best 



Varieties 

 Guaranteed True 

 to Description 



We KNOW ()ur*8tock is true because all plants sent out have bloomcMl 

 in our nursery. AVe agree to replace with 3 any plants that are not of the 

 variety ordered. See double-page price list in the Review of June 16, pages 

 44-45, or send for illustrated catalogue. 



PETERSON NURSERY 



WM. A. PKTKRSON, Prop. 



Established 1866 Liiicoln and Petersen Aves., CHICAGO 



Mention The Keview when you write. 



stock, but the idea has never been car- 

 ried out. Some members have hoped that 

 the news matter furnished the press by 

 the National Council of Horticulture 

 would accomplish this result, but it is 

 evident that this plan is a failure. It 

 has been contended by others that the 

 publicity committee of the association 

 should prepare articles to be furnished 

 the agricultural papers, to help stimu- 

 late demand for certain lines of stock; 

 but this plan, too, will likely fail. If 

 a really good article is furnished, one 

 paper will print it, perhaps, but only 

 one, for when once printed it is no 

 longer news, and other papers will not 

 want it. 



I believe that if this association 

 should decide upon a general publicity 

 campaign, the advertising must be in 

 the form of good display advertising, 

 good copy must be prepared, and space 

 must be bought in papers which are 

 really worth using. This is the plan 

 which other organizations follow to cre- 

 ate a demand for their respective prod- 

 ucts, and it is one which can well be 

 considered by nurserymen. 



Oranges and Canned Goods. 



A few years ago the production of 

 oranges had increased to such an extent 

 that the market would not consume the 

 crop. Did the orange growers cut down 

 their trees to decrease the supply of 

 fruit? No, indeed. Instead, they out- 

 lined an elaborate advertising cam- 

 paign to increase consumption, and their 

 plan succeeded. We all remember the 



PEONIES 



Young, Strong Plants 



Per 100 



Alba Plena 18.00 



Delioata 7.00 



FniKrans 6.00 



Humel 6.00 



Hercules 8.00 



Jeanne d* Arc 6.00 



Old Crimson 7.00 



Reevesll 6.00 



Rubra Sinensis 5.00 



Whitleyl 8.00 



My selection, per 1000, (40.00 



Geo. J. Poster 



NORMAL, ILL. 



Mention The Review when you write. 



advertisements which appeared in the 

 daily papers, which told of the health 

 enjoyed by those persons who consumed 

 the greatest quantities of oranges. 

 These advertisements dwelt upon the 

 wholesomeness of the fruit as an article 

 of food, not merely as a luxury. Atten- 

 tion was also called to the low price 

 of the fruit, and the price of oranges 

 was compared with the price of apples, 

 to the disadvantage of the latter fruit. 



The raisin growers of California have 

 also carried on a limited campaign of 

 this kind. 



Perhaps the most recent campaign of 

 this kind was that of the different com- 

 panies engaged in the canning of fruits 

 and vegetables. With the enforcement 

 of the pure food law it developed that 



i'i 



The American Association of Nurseiymen at Denver, June % 1910. - -->- 



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