June 30, 1910. 



The Weekly Florists^ Review* 



53 



ROSES 



Send for our list of own root 

 two-jear-old Roses in all the 

 leading 



Teas, Hybrid Teas 



and 

 Hybrid Per petuals 



Strong two-year-old plants, just the 



kind for benching or for planting in 



the open ground. 



Our list includes the choicest 

 sorts and the prices are low. 



WRITE TO-DAY. 



THE DINGEE & CONARD CO. 



West Grove, Pa. 



M ention The Review when you write. 



to reduce the number of varieties which 

 we publish in our catalogues, as we can 

 confine ourselves to the leading varie- 

 ties sold for commercial purposes in the 

 sections of our country where we do 

 business. 



I am of the opinion that this would be 

 a step in the right direction and I hope 

 you will consider the matter when com- 

 piling your next catalogue. In com- 

 piling our latest catalogue I kept this 

 idea in mind and reduced the number of 

 apples from seventy-eight to seventy 

 varieties. I also realize that we could 

 have cut it considerably more without 

 injuring the value of the catalogue in 

 any way and it is my intention, in our 

 next issue, to cut it even further. 



The same thing holds good with pears, 

 cherries, plums, and especially peaches. 

 On referring to a stock catalogue, I 

 find 124 varieties of apples. We all 

 know that it is almost impossible to 

 get together every season such a large 

 number of different varieties of apples, 

 especially where a whole season 's orders 

 mean about twenty-five to fifty varie- 

 ties that are sold only from one up to 

 a dozen of these odd kinds. 



Choice Lists Versus Long Lists. 



I think the time has come when the 

 people want quality, not only in the 

 stock itself, but in the varieties that 

 are offered for sale by the nurserymen, 

 and there is no question in my mind 

 but that there are large numbers of 

 varieties that have little if any merit, 

 that are sold every year simply oecause 

 some firm catalogues them in order to 

 have a catalogue that might lead the 

 customer to believe that the nursery is 

 an exceptionally large one, on account 

 of the long list of varieties of different 

 classes of stock. Take the grand total 

 of trees that are sold for commercial 

 purfMJses, and I think you will find that 

 seventy-five per cent of the trees used 

 will be confined to from fifteen to 

 twenty varieties. I am speaking now 

 of apples. If this be true, then the big 

 majority of the long list of varieties 

 that I am sure we all sell, are sold in 

 ynall q^ntities of from one to five or 

 six trees And iflja^great many instances 

 the purchaser does not knoffilije variety^ 

 and could not tell it if he q^w the fruit.* 

 The only reason he buys it isMn account 

 of the glowing description seen in some 

 catalogue or because it is some variety 



WORLD'S CHOICEST NURSERY 



— AND— 



GREENHOUSE PRODUQS 



Bay Trees, Boxwood, Evergreens 



and Conifers, Rhododendrons and 



Herbaceous Plants, Kentias 



and Phoenix. 



, We have a large quantity of all this 

 stock. ^Ve snail be glad to give 

 special prices on any quantity. : : : 



RUTHERFORD, N. J. 



Nurserymen and 

 Florists 



Mention The Review when you write. 



BLUE ROSE 



The Greatest 



Rose Novelty 



of the Century 



It flowered with us this sea- 

 son and was greatly admired. 



The New Rambler (Violet Bine), hailed 

 by the German rose growera aa the 

 foreranaer of a genuinely cornflower 

 bine rose, is a seedhng of Crimaon 

 Rambler, very vigorous and hardy, and 

 free blooming. 



Send for description and price 



ELLWANGER & BARRY 



Mount Hope Nuraeriea ROCHESTER, N. Y. 



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Pink Killarney 



Un.. $6.00 per 100 : $55.00 per 1000. 

 Amertosn Beauty, :!-in., $K.0Operl0O; $75.00 



per 1000. 

 American Beauty, 3^2-in., $9.00 per 100. 

 Bridesmaid, 3-in.. $4.00 per 100: $:».00 per 1000. 

 All fine stock. Cash with order, unless known. 



L. B. CODDINQTON, Murray Hill, N. J. 



Mention The Review when you write. 



his grandfather had when he was a boy. 

 I am sure we would be doing an endless 

 amount of good, not only for ourselves 

 but for future generations, if we would 

 strive to eliminate from our catalogues, 

 and cease growing, all varieties which 

 do not have a commerical or some dis- 

 tinctive value. 



Lessons From the Sales Book. 



I find, on referring to our spring stock 

 book, that we sold llGvarieties of apples, 

 not because we catalogued that many, 

 but because our customers, from one 

 source or another, had heard of the 

 varieties asked for and insisted on hav- 

 ing them. We can educate our salesmen 

 to confine their sales almost exclusively 

 to the varieties catalogued by us and, 

 if we will all make an effort to reduce 

 the number of varieties that we publish 

 in our catalogues, the growing and hand- 

 ling of fruit trees in the future will be 

 considerably easier than it is at th6 



SPECIAL JULY PRICE 



White Helen Frick 



The best and only late White Mum, 

 fine stock from 2 54 -in. pots, $0.00 iier 

 100; $50.00 per 1000; 250 at 1000 rate. 



HENRY EICHHOLZ. Waynesboro, Pa. 



Mention The Review when yon write. 



KILLARNEY 



Out of 3-inch pots 

 $5.00 per 100; $40.00 per 1000 



GEORGE REINBERG, 



51 Wabaeb Avenne, OfltXCACK> 



Mention The Review when you write. 



AMERICAN BEAUTY 

 PLANTS 



MYERS A SAMTNAN 



Chestnut HIU PHILADCX^PHIA, PA. 



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^— .— .— "^-^— ^— ^— ^— *«— ^^— — — ^-^^— ■» 



present time and has been in the past. 



I have prepared a table showing just 

 how the 116 varieties of apples sold by 

 us were proportioned in the total sale 

 of apples. I find that the seven leail- 



3-incli, 

 e>4-ineh, SX-ineh. 



