July 7, 1010. 



TheWeckly Florists' Review. 



25 



No. 246. Ilavlin. 

 ILLUSTRATED CATALOGUE 



FLORISTS' BASKETS 



We can supply you with everything you 

 need in the basket line. 



200 DIFFERENT STYLES 



And will alto be glad to make for you any 

 special designs you may have in mind. 



We have proven many times that an 

 assortment of our baskets will sell themselves 

 and at the same time increase your sales 

 of plants and flowers. 



Your success depends upon pleased cus- 

 tomers. We can help you. Order a sample 

 shipment. Any that do not please you may 

 return. 



MADISON BASKETCRArr CO. 



UPON REQUEST 



MADISON, OHIO 



Mention The Review when you write. 



WIRE WORK ^ WHEAT SHEAVES 



Our "Perfect Shape" wire work is a time-Baver 

 — it stands as solid as a rock. Get our special 

 prices now on your season's needs — you'll find 

 our rates as low as for less well made goods. 



This is wheat sheaf season, but we are anxious 

 to reduce stock before inventory, so offer 5% off 

 list prices, and another 5% for cash with order. 

 Write us for quotations on your season's supply. 



Evergreen Brand Fertilizer— Large or Small Cans 



Complete Supply Catalogue for the Asking 



WINTERSON'S SEED STORE, ^5-4^« watasMve.. cHiaco 



Mention The Review when you write. 



Western Florist 



Supply House 



Save freight and expressage "oy 

 buying near home. 



LABGX 8UPFLT OF 



Wire Work, Hanging Baskets, 



Willow Baskets, 



Sheet Moss, fadeless and Natural, 



Hardy Cut Ferns, Always 



on Hand. 



Writ* for our new price lltt 



THE BARTELDES SEED GO. 



DENVER, COLO. 



Mention The Review when you write. 



Joliet, 111. — Joseph Labo, though re- 

 alizing that the quality of his green- 

 house products is, in one sense, his best 

 advertisement, is shrewd enough to per- 

 ceive that newspaper advertising is a 

 good means of attracting attention to 

 those products. In a conspicuous ad- 

 vertisement in a recent issue of a local 

 paper he uses the following words, 

 which well illustrate the proper com- 

 bination of the two ideas, merit and 

 publicity: "A beautiful sample of our 

 flowers and decorating will be seen at 

 St. John's church June 26. Flowers 

 from our hothouses will be used in 

 abundance on this occasion. Our flow- 

 ers have a recognized perfection. ' ' 



NEW YORK. 



[Continued from page U.] 



principals, every employee is receiving 

 trom two to four weeks of recreative 

 freedom. Early closing, too, is almost 

 universal, and for two months the 

 wholesale and retail merchants will be 

 short-handed. The principals themselves 

 are planning European voyages or auto 

 trips of long duration. Many are al- 

 ready at their country estates or down 

 by the sounding sea. Few of them will 

 miss the convention, if in this country, 

 and several are coming back from the 

 Continent in time to enjoy the great 

 reunion of the S. A. F. Those intend- 

 ing to take the special train via the 

 Lehigh Valley railroad should write at 

 once to Chairman Traendly, of the 

 transportation committee, so that ar- 

 rangements may be completed early for 

 their comfort and convenience. 



The Greek-American Florists' Asso- 

 ciation will hold its fourth annual out- 

 ing Thursday, July 7, at Wetzel's 

 Grove, College Point, L. I. The com- 

 mittee consists of Messrs. Christatos, 

 Rovatzos, Karampus, Pappas, Carlafters 

 and Polykranas, all prominent members 

 of the society. The balls and outings 

 of this organization have made it fa- 

 mous — 2,000 attended the annual ball, 

 and they expect half as many Thursday. 



On the same day, as previously an- 

 nounced, the New York and New Jersey 

 Plant Growers' Association celebrates 

 at Lake Hopatcong. 



Bowling for position in the club to 

 represent New York city at the con- 

 vention began Wednesday evening at 

 Thumm's alleys, Broadway and Thirty- 

 first street. All members of the New 

 York Florists' Club are invited to par- 

 ticipate. No others are eligible. 



Miss Elsie Simpson, daughter of Mr. 



and Mrs. Robert Simpson, of Clifton, 

 N. J., and F. C. Wcllwer were married 

 June 29. 



Mrs. Hofwood, mother of Mrs. .John 

 A. Foley, is in Europe, settling an es- 

 tate. Mr. Foley is manager for Lecakes 

 & Co., and also proprietor of a rapid 

 transit and paying express business that 

 receives the patronage of the florists' 

 trade. 



M. A. Bowe caught, on the glorious 

 Fourth, one of the plums that fall from 

 the politician's table: the elaborate 

 decoration of City hall, a most artistic 

 piece of work, that did him much credit. 

 The building was festooned with ever- 

 greens; tall arborvita; crowned the roof; 

 large numbers of bay trees were util- 

 ized. Privet hedges on every side added 

 to the charming ensemble, and the 

 grand stand, where the mayor and emi- 

 nent speakers stood, was decorated with 

 an abundant supply of lilies, irises and 

 American Beauties. 



The records here show the largest 

 number of June brides in the city 's his- 

 tory; 3,671 licenses were issued, an aver- 

 age of 141 per day. June 14 made the 

 top figure of 236 for the day. In six 

 months 16,850 licenses to marry were 

 granted. No wonder the New Y'ork flo- 

 rists are kept busy with decorations. 



After a phenomenal season, the seeds- 

 men are taking it easy, maintaining, 

 however, interesting window displays at 

 all times. For bedding plants the de- 

 mand is over. No such season, with its 

 wonderful continuance of planting 

 weather, is remembered by the oldest 

 inhabitant. 



H. H. Groff, the Canadian gladiolus 

 specialist, was a visitor last week. 



The Gladiolus Society, President 

 Hendrickson says, already has reached 

 the three figures, with more to foUoi^. 



