,ULY 14, 1910. 



The Weekly Florists^ Review^ 19 



The manufacturer of an article used in all flower stores recently got 

 out a special catalogue for his florists* line — it was a little the nicest book 

 he ever had issued and in it he reproduced twelve letters from florists to 

 prove that his merchandise was as good as his printing. 



Of these twelve letters: 



Nine proved to be from subscribers to The Review. 



Two were from Review subscribers whose renewals were 



in process of collection. 



[Seventy-ttve per cent of Review subscribers renew without missing even one copy, while im 

 the very best of the standard monthly magazines the lapses are over fifty per cent.] 



The twelfth letter was from a firm that had since gone out of business. 



It is quite the ordinary thing to find that, no 

 matter what money one spends to get orders, 



All the Business Conies from 

 Review^ Subscribers 



That's why many shrewd men now concentrate their advertising in 



Carries Your Offer to the Whole Trade. 



1 inch, single column width $ 1.00 each issae 



% column (5 inches) 5.00 each issue 



Yi page (10 inches) 10.00 each issue 



% page (15 inches) 15.00 each issue 



Full page (30 inches) 30.00 each issue 



Special positions extra, if granted. Write for rates on yearly contracts. 



Classified, 10 cents per line per insertion, net. 



Review Classified Advertisements are great business bringers at trifling cost. 



ADVERTISING FORMS CLOSE AT 5 P. M. TUESDAY. 



FLORISTS' PUBLISHING CO. 



Caxton Building, 334 Dearborn Street, CHICAGO 



