II i.v I'l, 1010. 



The Weekly Florists^ Review* 



13 



Establishment of T. H. U. Smith, Denver, Colo. 



A TYPICAL ESTABLISHMENT. 



Tlic a('c()iii])juiyiiij,' ilhistiat ions arc 

 '\pii-al of a jfrcat munhor of:' ilorists' 

 •-laMisliKioiits tlio country over, tliouyli 

 iii-< (iiic cliaiicos to ho lot'at('(l at Den 

 . ' r, ('olo., wliii'h is one of tiic sti']i|)inji 

 idhcs of tlic ti'adc, lit'twci'ii liic ccMtral 

 v.^t and the Pacific coast. Tliis is tlic 

 ' -iilcnco and ranj,^' of Tlmrstoii If. V. 

 -iiiitli, Avlio dot's a jfcncrai retail l)usi 

 "(VS. The location, at L'SXil liaurcncc 

 -licet, is W(dl adajited to tlie imipose 

 ind Mr. Smith lias <ratlHM-od about liiin- 

 -cif lacilities for handling about ;in_v- 

 •hinj^r that conies aloni,', in i)laiit reut- 

 Mi^r, funeral designs or garden work, 

 lie believes in juact icing what .-ill llo 

 lists should jireacli ;ind liis vine (dad res- 

 idence is surrounded by .-i welbkejit 

 ildwer garden that both brings orders 

 •■'lid supplies the stock to till them. 

 Having only three greenhouses, ]\Ir. 

 S'liifli must buy a large ]>art of the 

 lock he uses. The longest house, 10 f 

 leet, sliows in one of the jdctures. The 

 I wo other houses, on the other side of 

 Ids, are each forty-four feet long. 



THE POSSIBILITIES OF TODAY. 



It is generally admitted that the 



'isiness problem is to reach the buyer. 



^' hen material is jtroduced it is often 



'id. very hard, to find an outlet f(U' it 



paying ]>rices. An outlet can gener- 



':' be foun<l for plants or flowers at 



"le price, but competition and the 



' ' tliat so many customers must be 



"ipled make ruinously low j)rices 



^- I'nder these conditions it is esi)e- 



lly interesting to see what tlie 



i^li' minds in our business are doing 



\ii insf.ance tli;it occurred in i'hiladrl 



■1 during M;iy and .lune is tiie distri 



'loll by one of our hustling lloiists of 



bine rose. lie w;is able to puiidiasc ;i 



'd snp|dy of this novelty and decided 



I'lit it on the market. His idea was 



It, owing to remoteness of his estiib 



'iiicnt fiom the hejirt of the city, it 



iild be unwise to have his customeis 



'■ the blue rose couu^ in person, as this 



'iild onlv increase iiis selliuir expenses. 



" ilieretore ga\e a mailing address 



■y_ in his ;ittr:ictively worded offers 



'l'lisli(>i| in t|:(> daily papers. Tiie first 



"It to be decided after this was the 



'^K'o of the rose. It had been pur- 



'•»scd at $1(1 per hundred in snuill 



■'s Therefore 50 cents seemed to in- 



'f"*' a satisfiictory profit after de<luct- 



">^ all exjienses for packing and niail- 



"U- Upon second thought, however, it 



seemed easier for the custonu'r to sli[i 

 a dollar note in his (Mi\(dope than coin, 

 and then the dollar note has tiu^ addi- 

 tional ad\'antage of enhancing tiie \aliie 

 of tiie purchase. So it was decided tliat 

 the sidling price should be .* I each. 

 I iei'e is a saiii|de of the otfer; 



W.' art- inli-n.lii.iim Ilii> hc:mlitiil cnlc.r. I'..;- 

 w liicli \M' li.-ivi' wailcil ('fill mil's. llcaltli.i. 

 living;. iiciliM-il.v lianl.v plains, ^.-imwii mikI sliippi'd 

 ill llowcr iiiils. Sent pi-cpaiil mi rcri>i|it i.|' SI. 

 Will lic-:ir ill aliiaiihiiii'r .vi-ar afliT year. 



This bi'oiigiit result^; later it was de- 

 cided to improve on tlie offer b\- gi\iiig 

 two roses for ^fl..')'!, \-oiir own rose for 

 $1 and a discount of ."in c(>nts on vour 

 friend 's rose if you secured the order. 

 ^Vith the ])lant sent to eaidi buyer was 

 a neat little sli|) saying that il' you 

 could get the names of tiin^e friends 

 wiiom you considered likely to buy the 

 blue roses or other horticultural jirod- 

 iicts you would recei\c aiuith(>r lilue 

 rose tor .")() cents. .\ secoinl slip, at- 

 tr;icti\(dy worded, was also sent to eat h 

 customer. Here it is: 



Koscs will:,, III iiiiiiiliri- tluTi' .-ire ilnzciis ami 

 liiiiiilicils (pf cvcr.v iiiiauiii.-itplc tint ;iim1 sliadi'. 

 fnnii cold, f^lillcrln^.' snow wlillc, tliroii;;!! all 

 tlic> ilc!ic,-ili' niiidiil.'il inn „( (.(.Inr in pale lints oi 

 salnmii, ilcsli and [liiili and di-i'pi'si iiiinsin. to 

 ,•1 coImi- si> dark that it nii^'lit almost ]»• I'.ill.il 

 Idack aiicl v.'i. willi all tliis lavisli ;iiid hoiinli 

 fill distiiliiiljoii. Iiliic lias piTsislcnil.v cNadcd the 

 ctTorls even of those wlio li.ivc d'cvotiMl tlnii- 

 livis to it. 



Itiit it is line at last, ami it lias rnnained toi 

 this lii-st dccailo of the tucniiotli century, wlii. ii 

 li;is seen the disi-over> of ijio North I'ole, li,e 

 praelieal a|ipliealion of the tl.\ iiit; niaeliiiie. and 

 deveh.pnient of many oilirf hefi'tofore ■■imp"- 

 slide" Ihinirs. to witness tjiis latest tiiiimph in 

 the realm of ;;ri)\x iiij; Ihiinis — 'I'lie liliie Kose, 



'I lie easiest \v;iy to ileseiihe it is to s:i\ it is 

 a Hlile t'liinson liamliler- that is. itn:i;.'ine :i 

 rlimliinu' \l"s, with all the strength and vi;;or et 

 tlie Crimson l!:iinliler. eoverini; immen^i' ^pai .- 



Willi its weiidioiis heavy eane; and lar^'e. sjlrn 

 did folia).'e. and heaiin;: immense trusses of 

 Uoscs. all the way from twenty to llio in niiin 

 her, Inn. instead of the f.'oi'.'eons erimsiili llower- 

 \\e all know so well, pieliire it in .Mnir mind 

 \\illi similar clnsleis of exquisitely Ijeaiitifiil 

 \iolet liliie Koses. 



'i'he IJose World is wihl ahoiit the I'.liie Roses, 

 nml we espeit even oiir eiiorniiiiis slock of lie' 

 lihinls to he speedily I'xliailsled. 



This wonderful prodnel ion of the hcrclofoi'. 

 elusive color ill the Itose Worhl is a seedliiu- 

 froni the Criiiisini Kamliler discuveu'd hy a p'"i 

 liciinaii llorist. 



What a heaiitifill elTccI can he produced li\ 

 haviii:,' a red. while and hliie KandiUi all trail 



111^ on the same porch, fciii ' iicliis. toiniini.- 



Ilie national colors, or e\cii on ilic lawn, oi' in 

 the lose j;ardcii. It is a mi-lakeii idea lliai 

 lanililei'v line lo have a support; they can he 

 ;;rowii \er\ siicccs-l nl 1,\' in Ini^li loiin. 



We control almost all He' -lock in ihc 1 niie.l 

 St.'iles for this season. \\c aie ad veil i-in;; -alie 



and n linu with cxcelleiil ic^iill-. .is Hie cohn 



> ^. neiall.\ (h'Niicil ami c\ciy one seems .invioii-. 

 to he Hie lirsl to pl.'ini same in their ^;arden. 



While our tloial artists iiia,\- not .'igiec 

 that 1 lie pi()|iosei| color scli|.|||,. is in 

 good taste, they will certainly accept 

 this as an example ot' iiio(|ern iinsitie^s 

 iiietli(i(ls applied to flowers. 



The returns li;i\e been Ijirge. 



I'hi] 



GLEN COVE. N. Y. 



The icgiilar nieetiiio ni' ihc .\;i-s:iii 

 I'oiiiity llort icuit lira I Sucirty was inlil 

 ill I'liiibroke hall. Wed iiesday. .Inly I J 



Tww Mew llleinbefs Wcle clectiil .-llid 

 twii applications were received. 



'Ilie .judges lor the night Were .\le-~s|'v, 



.Marsh till. M ac Ken/ie .-iiid 1 l.-iljow.-iy. .-i lei 

 their decisidii was ;is t'liliuws: 



."^weet peas- Twent y-tdiir \aiieties. 

 lirst. 'i. .\sliw Oft 11. TweKe varieties, 

 (iist. 1. M, Donald. 



Societ\ "s prizes Six Narielii's, S|ii'ii 

 cer t\pe, tiist. I. .Mel )c)iialil. .\ ti;i nged 

 \'nv ellect. lirst, (i. l!;irtiPii, witli ;i 

 s|ileiidid bas|<et a ' la iigenn'iit on a cane 

 with feiii>. gi-eatly admired bv every- 

 one. 



I'. I'etroccia ncciveil a cultural I'ci 

 tilicate I'or c«dery .-ind honorable nieii- 

 limi for sweet peas ;ind corn. ( ). .\di|iii- 

 received honor.'ible iiientioiifor roiiijiine. 



.\ silver <miii was olVeied iiy the 

 Stiinipp \- W.alter (H. fur the ftill show. 



.1. K. .M L. I'.aiipili.ir. of lioston, will 

 I'avnr ilie suciety with an illustrated 

 lect lire on • • ( lardeiis i,f ItaK. " " Sep- 

 tember 1 I. 



The society's ;iiiiiii;i| luitllig will take 

 pl.-ice .\iigiist ,",, at Oyster l!;iv. ;iii(l i 

 gland time is promised. 



.Next ineetiiig will be aster niohi, ;,|| | 

 prizes will be olfeied I'or twelve white, 

 twelve ]iiiik and twadve any cuior. .\ 

 special pii/.e is otfereil b\ II. .M.it/., ot 

 (ilen ('live, for Ix^sf tweiitv four white. 

 < >. K. .\ddiir. ( or. .<ec 'v . 



Establishment of T. H. U. Smith, Denver, G)lo. 



