JbcT 21, 1910. 



The Weekly Florists' Review^ 



21 



The McCray Refrigerator Co., 168 Lake St., Kendallville, Ind., recently 

 got out a special catalogue for its florists' line — it was a little the nicest 

 book it ever had issued and in it were reproduced twelve letters from 

 florists to prove that its merchandise was as good as its printing. 



Of these twelve letters: 



Nine proved to be from subscribers to The Review. 



Two were from Review subscribers whose renewals were 



in process of collection. 



[Seventy-five per cent of Review subscriters renew without missing even one copy, while on 

 the very best of the standard monthly magazines the lapses are over fifty per cent.] 



The twelfth letter was from a firm that had since gone out of business. 



It is quite the ordinary thing to find that, no 

 matter what money one spends to get orders, 



All the Business Comes from 

 Reviei^ Subscribers 



;%at's why many shrewd men now concentrate their advertising in 



Carries Your Offer to the Whole Trade. 



1 inch, single column width $ 1.00 each issue 



% column (5 inches) 5.00 each issue 



/^ page (10 inches) 10.00 each issue 



% page (15 inches) 15.00 each issue 



Full page (30 inches) 30.00 each issue 



Special positions extra, if granted. Write for rates on yearly contracts. 



Classified, 10 cents per line per insertion, net. 



Review Classified Advertisements are great business bringers at trifling cost. 



ADVERTISINQ FORMS CLOSE AT 5 P. M. TUESDAY. 



FLORISTS' PUBLISHING €0. 



Caxton Building, 334 Dearborn Street, CHICAGO 



