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The Weekly Florists' Review* 



JuLT 28, 1010. 



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THE RETAIL 



FLORIST 



1 



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THE RENNISON STORE, 



J. C. Kennison was tin- uf the pioneers 

 ill the tlower busines? in Iowa and at 

 (lis death he left a foundation upon 

 \vhich younger men have builded rap- 

 Ldly. The business was incorporated as 

 rhe J. C. Ecnnison Co.. with $50,000 

 tuthorized capital stock, and the range 

 >f glass just outside of 8ioux City, at 

 Twenty-fifth and Jones streets, has been 

 largely increased, until it includes 100,- 

 • •00 feet of glass, but it does not yet 

 ■iroduce anything like the quantity of 

 -took that is required at the store, at 

 Sixth and Pierce streets, shown in the 

 iccompanying illustration, and where 

 lohn H. Chisholm is in charge. Sioux 

 >ity is not only an excellent flower 

 -own, but It is the center for a consid- 

 ■rable wholesale business, and the Ren- 

 iiison Co. looks after Viuth retail and 

 •vholesale ends. The location of the 

 '■etail store is exceptionally favorable, 

 at the intersection of two of the prin- 

 iipal streets of the city. Occupying the 

 southwest corner, the Court House is 

 lirectly opposite on the southeast cor- 

 ner. Step out the rear door and you 

 ire just across the street from the 

 post-office, and on the opposite corner 

 trom the post-office is the City hall. It 

 's no exaggeration tu say Sioux City's 

 iiusiness life centers around the Ren- 

 iiison store. A car line straight north 

 rwenty blocks reache- the greenhouses. 



TABLE DECORATIONS. 



This is a dull season for the retail 

 florist, but it is the time of year when 

 :ie makes his plans for autumn. There- 

 fore it is a time when he should be 

 ,-pecially interested in such an idea as 

 i? shown in the illustration on page 9. 

 Everyone who has watched the 



lowds at any of the big fall shows 

 I as noted that to the public nothing 



quals the interest t>.at attaches to the 

 lable decorations, au- r-specially where 

 ,, portion of them arc of a character 

 tliat the average horto«s could afford 

 ro use. Taking advantage of the idea 

 -uggested, several proiiressive retailers 

 i.ave fitted up "denion>.tration rooms." 

 Thev are nothing mare or less than 

 -nlo'srooms for plant and cut flower re- 



eptacles, but they attract tlie buyers 

 I.ecause, usually, tiiere stands in the 

 ■ enter of the room rt fully set table 

 with flowers in place, a^ if ready for 

 rlie arrival of the gu.^st-. If such a 



;isp]ay is within sigiit of people pass- 



iig on the street it will draw a constant 

 ■tream of visitors; otherwise one has 



bring them in by advertising. 



Some of these demonstration rooms 

 re expensively fitted w]'. and arc costly 

 f> maintain. But it isn't necessary. 

 > -pecially where a retailer has a fairly 

 large store. In that case all he has to 

 is to set his table in the store, or 

 in the window, maintain it for a while 

 .Tul after it grows «tnle take it off 



again; later it can be brought back and 

 be .'IS interesting as ever with flowers 

 of another seas(»ii. 



The accompanying illustration shows 

 a display tabh; that drew many visitors 

 to the store of A. ^V. Smith Co., Pitts- 

 i)urtr. 



THE EXPANSION AT DREER'S. 



The brief statement that appears in 

 this weciv 's Pliiladel|)liia column of the 

 ))urfhase of a new farm at Rivertou, 

 X. .).. by the llemy A. Dreer Co., covers 

 fruits of nuK-h |>hiiiiiiiig. It has bi'eii 

 iNlr. Eisele "s aim to liave a thoroughly 

 muderu growing plant, where the com- 

 ])aiiy's specialties could be grown 

 under the most advautageous condi- 

 tions. .Mr. Kisele further wished that 

 tiie new farm sliould be so laid out 

 tliat the original idea would be ]»re- 

 served until tlu' ])laiit was complete; 

 that if not flnished during his life-time 

 it might be finislied by those who took 

 up his work after him. 



With tlies*' ends in \ iew. two farms, 

 comprising in all ll2") acres, have Jusl 

 been purchased. Tliis tract of ground 

 is situated on the southeast side of the 

 I'ennsN'lvania Railroad tracks, l)ut a 

 short distance beyond the jiresent plant 

 at Rivertou. The new farm has 2,.')0'i 

 feet frontag<' ou the railroad, which 

 ]\[r. Eisele [ilans using as a display 

 ground for cannas and for hardy 

 l>hhixes. On the farm there are forty 

 acres of ])r;ictically level ground. Here 

 the greenhouses. Itoiler-shed and pack- 

 ingshed will lie ](lace<|. Wliile Mr. 

 Eisele 's idejts may be modified, their 

 general outline will consist in a large 



central boiler-shed, from which !.'l.iss 

 liousi's on any part of this forty a< os 

 can be heated by hot water uii or 

 forced circulation. Next to this h it- 

 ing jdant will be a range of ten gre u- 

 houses, eacli 21x200 feet, open betwern, 

 with gutters four and one-half or > \(. 

 feet high. A second range, also c iv- 

 ering about one acre in the same dini.n 

 sions. will l>e separated from the t, st 

 range by a 10 foot corridor house. Tnis 

 will give no shade and enable the ran .»s 

 to be readily emptied or filled wiiii 

 stock by trucks run through the ••■ p. 

 ridor house to the packing-shed beyonij. 

 Between this range and the railrriiid 

 tracks, in front, 300 feet by the entire 

 length of 2,500 feet, will be reserv.al 

 for display ground, in full view of the 

 jieople in the trains, the trains betwc n 

 Xew York and Atlantic City carrying; 

 thousands on this road. 



A siding from the railroad is jilanncil 

 direct to the boiler-shed, running akin^ 

 the ends of the two ranges described 

 and passing the packing-shod, which 

 will be placed between these ranges 

 and the tracks. This will give splendiij 

 facilities for handling the stock am! 

 the coal. 



Across the siding, opposite the twn 

 ranges described, other ranges arc 

 ]>i;inned, exact counterparts in all re- 

 sjiects. How much glass will be erecte.l 

 now, Mr. Eisele could not say. '"li 

 may be one, two or three acres,'' he 

 said. "1 am in the market for ;tt 

 least 2,000 boxes of glass for 1910. " 



Speaking of the immediate use In 

 which the new ]ilant would be devoted, 

 Mv. Eisele said: "It will be for onr 

 specialties; possibly a range will lie 

 given to ^Ir. (lark's nephrolepis. the 

 next range to something else. Our \n-cs 

 I'Ut jdace will be assembling ground 

 for the finished products of the new 

 jilacc anil of Locust farm." 



Some idea of the magnitude of tlw 

 undertaking can be obtained when it 

 is considered that there are seven acres 

 of glass at Riverton, besides twenty 

 seven acres in j)erennials and other 

 plants and in jionds, forty-five acre^ 

 across the railroad and seventy acrc-^ 

 more :it Locust faini. This, with tli 



Store of J. C. Rennison Co., Sioux City, la. 



