28 



The Weekly Florists^ Review^ 



August 11, 1910. 



Niessen's 



News Column 



ROSES 



Very noticeable with us is a 

 better supply of Roses, both in 

 quality and quantity. Our local- 

 grown Beauties are the best we 

 liave ever liad at this season of 

 the year. We have them in all 

 lengths, the flowers are of good 

 color and size. 



In white we can offer you a 

 good supply of Kaiserin and in 

 pink My Maryland. They are the 

 leaders now. In quality they are 

 all that can be expected. 



ASTERS 



All the desirable shades. 



THE BEST, $1.50 to $2.00 per 

 100. 



Good stock for design work, 

 $1.00 per 100. 



LILIES 



$ 1.50 per dozen. 

 $10.00 per 100. 



VALLEY 



$3.00 and $4.00 per 100, of the 

 usual good quality; our supply is 

 very regular, and we are hardly 

 ever without it. 



BRONZE GALAX 



$1.00 per thousail'J. 

 $7.50 per case. 



We guarantee each case to be 

 in perfect condition. 



Field-Grown Carnation Plants 



PINK. 



100. 1,000. 



Winsor $7.00 $60.00 



R. P. Enchantress.. 7.00 60.00 



Enchantress 7.00 60.00 



Lawson 7.00 60.00 



Winona 7.00 



Joost 5.00 45.00 



WHITE. 



Enchantress 8.00 70.00 



Perfection 7.00 60.00 



Bountiful 6.00 



Boston Market 6.00 55.00 



Queen G.OO 55.00 



Queen Louise 6.00 50.00 



RED. 



Victory 7.00 60,00 



Bassett 7.00 60.00 



Beacon 7.00 60.00 



H. Fenn 6.00 



All the plants we are offering 



are grown in this section. Each 

 lot, before we list them, is care- 

 fully inspected to insure that the 

 plants are in a good healthy con- 

 dition. 



TheLeoNiesseoCo. 



Wholesale Florists 



1209 Arch Street 



PHILADELPHIA 



Open from 7 a. m. to 6 p. m. 



We are headquarters for the finest asters cording into Phila- 

 delphia .today, the ostrich plume variety, admitted 

 by all for size, finish of flower and for length 

 of stem . $1 .00 to $2.00 per 1 00. 



Easter Lilies, Eastern Beauties, Milia 

 Bif lora and all Varieties of Season- 

 able Cut Flowers. 



You May Rely on Our Best Efforts 



W. E. McKISSICK & BROS. 



WHOLESALE FLORISTS 



1619-21 Ranstead St., PHILADELPHIA, PA. 



Me-^tion The Review when you write. 



PHILADEIiPHIA. 



The Bising Eastern Market. 



The cut flower market is at a very 

 low point indeed. A small supply of 

 good stock suffices for a small de- 

 mand. A large supply of poor flowers 

 brings little money. The good flowers 

 include some Beauties, cattleyas, Eas- 

 ter lilies, valley, Kaiserins, Marylands 

 and a few asters and gladioli— few in 

 proportion to the number coming into 

 the market. There are also some ex- 

 cellent sweet peas. The large quantity 

 of poor flowers are either unsalable or 

 bring low prices and make conditions 

 unsatisfactory. The welcome rain of 

 Monday, the first real rain for a long 

 time, will do lots of good to outdoor 

 flowers. 



A Eeal Estate Boom. 



The West Philadelphia real estate 

 market has been extraordinarily active, 

 even for West Philadelphia, for a 

 month past. Eumors of purchases for 

 the Wabash, for department stores, for 

 apartment houses, were everywhere in 

 the neighborhood of Fifty-second and 

 Market streets. Reliable information 

 seems to show that 252 properties 

 changed hands, involving an immense 

 sum of money. The deals included the 

 Market street front of the Robert 

 Craig Co., reaching from Forty-ninth to 

 Fiftieth streets, 500 feet front by 214 

 feet deep, one-half their original prop- 

 erty. Of the other half, half, or a quar- 

 ter of the whole, was sold some time 

 ago, leaving the balance free. The terms 

 of the sale require that the Robert 

 Craig Co. be given five months' notice 

 to move the greenhouses. Such notice 

 must be given between February 15 

 and July 15. When the notice is given 

 the company will probably fill the re- 

 maining quarter of their property with 

 greenhouses and office, removing the 

 balance of the plant to the new place 

 at Norwood. 



Jacob Becker's stores at Fifty-second 

 and Market streets were also affected. 



but although extraordinary prices have 

 been offered, it is believed they have 

 been declined. 



Ehret's Ploral Arcadia. 



One of our thoughtful wholesalers had 

 just been arguing that the market would 

 be greatly improved if the retailer 

 would take a chance and carry enough 

 stock to show their customers. "How, 

 he urged, can a man sell a motor or a 

 horse if he has no motor or horse to 

 show anybody who calls at his place 

 of business? It is just the same with 

 flowers; people want to see what they 

 are buying. You won't find any flowers 

 in many of the retail shops today." 



This is certainly true; many of the 

 retailers feel that it is simply wasting 

 flowers to display them in midsummer, 

 especially in these day of telephones. 



Knowing that Fred Ehret is progress- 

 ive and that his business is profitable 

 even during summer, Phil dropped in 

 at Mr. Ehret's Floral Arcadia to see 

 what was doing. The windows in both 

 shops were filled with restful green; 

 those Bible-story pieces of pottery were 

 there, fern filled. In the ice-box there 

 was an excellent assortment of hi^h- 

 grade stock. Ivory, considered by ^tr- 

 Ehret as better than Kaiserin in sum- 

 mer, and Golden Gate, another desir- 

 able summer variety, Killamey aud 

 many other roses, besides a general iS" 

 sortment of good stock, gave the pi; ce 

 an air of business. On one side of the 

 store Mrs. Ehret was making up & 

 large design, with two assistants st»'m- 

 ming flowers, while nearby two ot! er 

 designs, prettily arranged, showed how 

 some of the flowers were used. Wl en 

 asked whether it paid to carry so lag* 

 a stock, Mr. Ehret replied, " Certain. y; 

 if you don't have flowers you canr.ot 

 do business." 



A Palm Grower 



The visitor who approaches the estab- 

 lishment of Charles D. Ball, at Holmes- 

 burg, is impressed by the air of oriler 

 and neatness that pervades the placp-" 

 an air so pronounced as to make the 



