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Sbpvbmbhb 2, 1909. 



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The Weekly Florists' Review. 



THIS ADVERTISER RECEIVED 



Over $700 in Orders 



From Two Insertions of a $6 Advertisement 



and still some florists are content to putter along with a local retail business. 



o! August 5 and 12 contained the following offer displayed in a space of 3 inches 

 double column, costing $6.00 for each insertion: 



•• 6000 Lorraine Begonlast 2-iiich stock, strong 

 healthy plants, full of shoots, $10.00 per 100." 



This is what happened: 



^ , _, ^,. Niagara Falls, N. Y., August 31, 1909. 



Florists' Review, Chicago. > » 



Gentlemen: — We enclose herewith our check for $12.00 in payment for the 



Lorraine Begonia advertisement. The results were excellent — every plant sold, 



and between 400 and 500 of our 3-inch and 4-inch stock also. This means that for the 



coming season we shall raise at least 10,000 more plants. Thanking you, we remain, 



Very truly yours, E. A. Butler & Son. 



In the Review of August 5, Frey & Frey, of Lincoln, Neb., had a 6-line 

 classified advertisement, as follows: 



Field-grown carnations, first size, ready now, 

 in any quantity. Enchantress, Rose-pink, Lady 

 Bountiful, Queen Louise, Thos. W. LawaoD, 

 Victory, Beacon, Harlowarden, $5.00 per 100; 

 Wliite Enchantress, $7.00 per 100. 



Frey & Frey, 1338 O St., Lincoln, Neb. 



The response was so prompt, 

 that for the issue of August 12 

 they changed it as follows: 



Field-grown carnations, first size, ready now, 

 in any quantity. Lady Bountiful, Queen Louise, 

 Thos. W. Lawson, Harlowarden, $5.00 per 100. 

 Frey & Frey, 1338 O St., Lincoln, Neb. 



These were the little advs. One 

 cost 60c, the other 40c; total cost 

 to sell 20,000 plants, $1.00. 



Lincoln, Neb., Aug. 21, 1909. 



Here is the result : 



Florists' Review, Chicago. 



Gentlemen: — Please discontinue our advertisement in the Review; the first 

 two insertions sold 20,000 plants. Respectfully yours, Frey & Frey. 



At $5.00 per 100, the lowest price quoted in the advertisement, Frey 

 & Frey made sales of $1000.00 on advertisements that cost them $1.00. 



If you, Mr. Grower, have seasonable stock to offer, a quick sale at 

 small cost is to be found through an advertisement in the Review. 

 9000 COPIES PRINTED EVERT WEEK x^ 



Florists' Publishing do. 



530 Caxton Bldg., 334 Dearborn St. 





Chicago 



65 



