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The Weekly Florists^ Review* 



SEPTBMBEn 9, 1909. 



of the stones with trailing vines and 

 patches of moss. 



A large, lichen-covered rock, half 

 buried in moss to represent soil, with a 

 generous clump of ferns combined with 

 some seasonable, brilliantly colored 

 flower, is easily gotten up. Let the 

 flowers and the ferns appear to group 

 close under the edge of the rock on the 

 upper side, and some fall over it. More 

 lichens, moss and leaves would be the 

 best setting. 



Akin to the last is the scheme which 

 partly surrounds a stump with nastur- 



Inadequate Window Space. 



Not all of even the best plans for 

 window decorations can be adapted to 

 ill shaped and badly proportioned win- 

 dows. If you have such, or two small 

 windows with an entrance between, in- 

 stead of one large window with one or 

 more side entrances, and it cannot be 

 remedied, choose designs for window 

 display with the least number of details 

 and use a mirror to enlarge the space 

 where it is most needed. Make each 

 window display distinctive, both in 



New Store of the Bentzen Floral Co., St Louis. 



tiums, as a means of displaying either 

 the plants or the cut flowers for sale. 



A Moonlight Scene. 



For an elaborate window, especially 

 devised for a night display or an exhi- 

 bition scene, this has been found to be 

 attractive and practical: It is a moon- 

 light scene. Fill a good sized crescent 

 solid with yellow or white flowers, out- 

 lined with tiny, opaque electric globes. 

 Suspend the crescent at a convenient 

 height in the window. In the same way 

 fill and illuminate several small stars 

 and distribute them about the sky as 

 space permits. Drape a little, fleecy bit 

 of chiffon over one corner of the moon 

 with fine wire, so that it keeps out of 

 the way of the light globes. This is for 

 a cloud, and its adjustment completes 

 the upper window. The lower part may 

 consist of a field of flowers, arranged as 

 naturally as your artistic ability wHl 

 permit. 



An Automobile or Chariot. 



Perhaps you have an automobile or 

 chariot basket, the cost of which de- 

 mands that you get considerable service 

 from it. Fill the body of the basket 

 with short vases and fill the vases with 

 any kind of medium or short-stemmed 

 flowers which it is desired to bring to 

 the front. Hitch some doves to the 

 vehicle with narrow white ribbon, and 

 place one upon the driver's seat, with 

 the reins under one claw. Let the reins 

 terminate there or trail along at one 

 side of the auto or chariot. Have a 

 gravel road for the course and lay out 

 the landscape with low plants along the 

 front of the window, and higher ones, 

 with long-stemmed flowers interspersed, 

 behind the auto and in the back of the 

 window. The auto may be loaded with 

 plants, instead of flowers, if it is do- 

 aired to exhibit them especially. 



flowers and plants used and also in the 

 plan of arrangement. If one is quite 

 elaborate, make the other correspond- 

 ingly simple and offhand. 



If the street front is too short, in the 

 special design class, a design that does 

 not extend to the extreme corners should 

 be used; if in the landscape or water 

 window class, a design that does extend 

 to the very farthest point should be 

 carried out. A window that is too high 

 above the ground is the most trying of 

 all for a variety of displays, and will 

 call for more of the special design class, 



placed well to the front. Too shallow 

 a window is most easily remedied. Place 

 an extra table or shelf at the back, of 

 the same height as the window floor, and 

 you are fixed. 



In any case do not try to fill the win- 

 dow merely, but fill the eye with one 

 striking picture. Gertrude Blair. 



THE BENTZEN STOHE. 



The accompanying illustration is from 

 a kodak photograph of the new store of 

 the Bentzen Floral Co., at 3118 North 

 Grand avenue, St. Louis, which is one of 

 the attractions of that part of the city. 

 The front is thirty feet wide and the 

 room is fifty-four feet deep, with a con- 

 servatory in the rear that will be a most 

 important adjunct at holiday time, when 

 large numbers of plants must be handled. 



THE FIREMAN'S HELMET. 



It is a frequent occurrence for the flo- 

 rist, especially the one whose trade is 

 of the general character, to be called on 

 to make up special designs of a char- 

 acter which appeals only to his commer- 

 cial sense. When such a piece is asked for. 

 as the result of the money-collecting of 

 a committee of a dead man's friends, it 

 usually is the case that no amount of 

 talk will accomplish more than to lose 

 the order. Consequently, the thing to do 

 is to take the money. 



Time after time it is noted that where 

 most of the designs are of the conven- 

 tional order, the one that is least cal- 

 culated to meet with artistic approval is 

 the one that makes the biggest hit, if 

 such a term may be used with anything 

 connected with a funeral. This was the 

 case with George E. Valker, at Minot, 

 N. D., when he was called on to make a 

 helmet in flowers for the funeral of a 

 fire fighter; there were many good de- 

 signs at the service, but nothing short 

 of the helmet would do for this order and 

 its purchasers were justified from their 

 point of view, because the piece created 

 something of a sensation. It was five 

 feet long, made on a special frame, and 

 in it Mr. Valker used over 1,100 carna- 

 tions. The helmet itself was of one solid 



Fireman's Helmet Containing 1100 Carnations. 



