The Weekly Florists^ Review. 



SiM'jT.Miir.i! 0. 1<)09. 



of tho Stones witli Irjiilin^f vinos and 

 patches of moss. 



A large, lichen-covered rock, half 

 buried in moss to represent soil, with a 

 generous chiniji of ferns conil)ined with 

 Bonio seasonal)lo, brilliantlv colored 

 flower, is easily {gotten up. Let the 

 flowers and the ferns api)ear to group 

 close under the edge of the rock on the 

 upper side, and some fall over it. More 

 lichens, moss and leaves would be the 

 best Setting. 



Akin to the last is the scheme which 

 partly surrounds a stump with nastur- 



Inadequate Window Space. 



Not all of even the best plans for 

 window decorations can he adapted to 

 ill shaped and badly proportioned win- 

 dows. ]f you have such, or two small 

 windows with an entrance between, in- 

 stead of one large window with one or 

 more side entrances, and it cannot be 

 remedied, choose designs for window 

 disj)lay with the least number of details 

 and use a mirror to enlarge the space 

 where it is most needed. ]\Iako each 

 window display distinctive, both in 



« t N r 5f L X «i r L o K 



A L, CO 



New Store of the Bentzen Floral Co., St. Louis. 



with fine wire, 

 tho ^V!1V of the 



tiums, .'IS ,H means of displaying either 

 tho plants or the cut flowers for sale. 



A Moonlight Scene. 



For an elaborate window, esjiecially 

 devised for a laght display or a7i exhi- 

 bition scene, this has been found to be 

 attractive and jonctical: Jt is a moon- 

 light scene. ]"ill a good sized crescent 

 solid with yellow or white fioweis, out- 

 lined with liny, opinpie electiic glohes. 

 Susjtcnd the ciescent at a convenient 

 height in tlie window. In the s;imc waj- 

 nil and illuniin;iie several small stars 

 ;ind distribute tliem .-ilKiut tjie sky as 

 space i)ermits. ]>r;ijie ;i little, ileecy bit 

 of chiffon o\('r otic curner of the moon 

 so that it kerps out of 

 lij;llt globes. 'fills is for 

 a cloud, and its ndJiisltMcnt ccimpletes 

 tho nj)per witiildw. The lower jiart may 

 consist of a field nt' lidwers, arranyeil as 

 naturally a^ vcMir ;irlislic aliility will 

 permit. 



An Automobile or Chariot. 



rorh;i)is yuu lia\c an autoniebile or 

 chariot brisket, the cost of which de- 

 mands that ynii ert considerable service 

 from it. I'ill liie body of the basket 

 with short x.-i-^es and fill the vases with 

 .any kind n\' medium or slmrt stemtned 

 flowers ^^lli(■|| it is desireil to bring to 

 tho front. Iliteh sioiie dov(>s to tho 

 vehiclo with narruw white ribbon, and 

 place one iipmi the ilriser's seat, with 

 the reins under Mni> (Ian. T.et the reins 

 terminate there ,,r trail along at one 

 side of the ;iiito (ir chariot. ITavp a 

 graved ro.-id for the course ;ind l;iy out 

 the landscajte with low jil.ants along tho 

 front of the window, and hij^her ones, 

 with long stemme<l flowers interspersed, 

 behind the auto and in the back of tho 

 window. The auto may be loaded with 

 plants, instead of flowers, if it is do- 

 sired to exhibit them especially. 



flowers and ]ilants iisimI and also in the 

 plan of arrangement. If one is quite 

 elaborate, make the ntlier correspond- 

 ingly simple and olfliand. 



If the street fr(uit is too short, in the 

 special design cdtiss, a design that does 

 not extend to the extrem(> corners should 

 be used; if in the landscape or water 

 wiiulow class, ,'i design tluit does extend 

 to the very farthest jioint should be 

 carried out. A window that is too high 

 aliove the ground is the most trying of 

 all for a variety of disi)lays, and will 

 call for more of the speciid design class. 



placed well to the front. Too shallow 

 a window is most easily remedied. Place 

 aji extra table or shelf at tho back, of 

 the same height as the window floor, and 

 you are fixed. 



In any case do not try to fill the win- 

 dow merely, but fill the eye with one 

 striking picture. Gertrude Blaib. 



THE BENTZEN STORE. 



The .•iccompanying illustration is from 

 a kodak photograph of the new store of 

 the Bentzen l-'loral Co.. at 3118 North 

 (irand avenue, St. Louis, which is one of 

 the attractions oi that ptirt of the city. 

 The front is thirty feet wide and the 

 room is fifty four feet dee]i, with ii con- 

 servatory in the retir that will be a most 

 important adjunct at holiday time, when 

 large; numbers of plants must be handled. 



THE FIREMAN'S HELMET. 



It is a freijuent occurrence for the flo- 

 rist. esi)ecially the one whose trade is 

 of the general character, to be called on 

 to make up special designs of a char- 

 acter whi(di ap|peal.s only to his conniier- 

 cial sense. M'heii such a piece is asked for, 

 .as the result of the money-collecting of 

 ;i committee ot' a dea<l man's friends, it 

 usiuilly is the case that no amount of 

 talk will accom|ilisli more than to lose 

 the order. ('oiise(|uent ly, the thing to ilo 

 is to take the mimey. 



Time after time it is noted that where 

 most of the designs are of the conven- 

 tional order, the one that is I(>ast cal- 

 culated to meet with artistic .'ipiU'oval is 

 the one that makers the biggest hit, if 

 siiidi a term may lie used with anything 

 connected with a funeral. This was the 

 case with (ieorge l-]. A'alker. .at Minot, 

 .\. i).. when he was called on to make a 

 helmet in flowers iov Ww funeral of a 

 fire fighter: there were many good de- 

 signs ;it the ser\ic(\ but nothing short 

 of the hobnet w(mld do for this order and 

 its purchasers were justified from their 

 |>oint of view. Ijecaiise the ])iece created 

 something of a sensation. Jt was five 

 feet long, mrule on a special frame, and 

 in it Mr. "X'alker usecl over LI 00 carna- 

 tions. The heltliet itself \\as nl' one soliii 



Fireman's Helmet Containing 1100 Carnations. 



