'^W 



22 



The Weekly Florists^ Review^ 



Sbptbmbbb 30, 1909. 



Niessen's 



News Column 



The Value of 

 a Reputation 



Every trade has its leading 

 firmB. When a tag is attached to 

 a box of goods, bearing the name 

 of such a firm, it is a sort of a 

 guarantee as to the correctness of 

 the material, price, and every- 

 thing pertaining to it. 



To gain such a reputation is not 

 an easy matter. We have been 

 over twelve years establishing a 

 name for ourselves, and we are 

 name-building every day, but we 

 are glad to say that today we 

 enjoy the respect and confidence 

 of the trade in general. 



We certainly do not want to 

 sacrifice what took us years to 

 establish. When we say that we 

 will serve you well, it is a promise 

 backed up by our reputation. Our 

 endeavor to always retain our 

 good name will insure you of our 

 best efforts to serve you. 



OUR 



Price List 



It is always interesting, and 

 gives you a correct report of the 

 condition of the market. To keep 

 posted, you should always have 

 a copy close at hand. We will 

 mail it to you on request. 



IMPORTANT 



NOTICE 



On and after Octot)er 4, 

 will dose every day at 



8:00 p. m. 



TheLeo Niesseo Co. 



Wholesale Florists 



1209 Arch Street 



PHILADELPHIA 



October Weddings 



FOR BRIDES 

 Choice Bride and White Killarney Rose Bads, Lily of thvi 

 Valley, Gardenias, White Carnations, White Dahlias and White 

 Chrysanthemums. 



FOR BRIDESMAIDS 



My Maryland and Killarney Rose Buds, Enchantress and Climax 

 Carnations, Pink Dahlias and in a few days Pink Chrysanthemums. 



FOR CHURCH DECORATIONS 



Fancy, long stemmed Dahlias in scarlet, yellow, pink and white. 



FOR THE ALTAR. Choice Easter Lilies. 

 FOR FESTOONING. Wild Smilaz. 



FOR THE HOME 



Autumn Foliaige and fancy Cosmos in all colors, in addition to any 

 or all of the above flowers. 



W. E. McKISSICK & BROS. 



WHOLESALE FLORISTS 



1619-21 Ranstead St., PHILADELPHIA, PA. 



Mention The RpvIpw v/hen you write. 



PHILADELPHIA. 



The Rising Eastern Market. 



The best judges of the cut flower mar- 

 ket are wont to shake their heads wisely 

 and say that conditions would improve 

 were we to have a frost. Curiously enough, 

 conditions have improved to a marked 

 degree and we had no frost. The 

 extraordinarily warm weather preceding 

 the present week, September 23 to 29 in- 

 clusive, brought forward the crops of cut 

 flowers rapidly. This was followed by 

 cold, wet weather September 23, 24 and 

 27, that curtailed cuts. Besides, there was 

 an improved demand, the most important 

 Jewish feast of the year, September 25, 

 being partly responsible for a clearing 

 up of all kinds of flowers such as the 

 market has not seen for a long time. 

 Saturday, September 25, was the best 

 September day ever experienced in the 

 Eising Eastern Market. 



Dahlias rule the day. The cool nights 

 have improved the quality, with further 

 aid of disbudding, and stock has been 

 offered in quantity that has realized ex- 

 cellent prices. Carnations are becoming 

 decidedly more plentitul. The wholesale 

 houses that were receiving them by the 

 hundreds ten days ago are now receiving 

 them by the thousands, of improved qual- 

 ity. This is most timely, as some large 

 sales in from 1,000 to 2,000 lots have cut 

 down the tail-end of the aster supply so 

 that, barring white, this flower will cease 

 to be a factor with the close of Sep- 

 tember. 



Soses are plentiful but, unfortunately, 

 this does not apply to high grade stock, 

 the hot weather above referred to making 

 quality difficult to obtain. There is, how- 

 ever, some fine stock, particularly in 

 Beauties, and the general average is im- 

 proving. 



Valley more nearly equals the demand. 

 Gardenias are coming forward. Single 

 violets are good for so early. "White and 

 yellow chrysanthemums can be had in 

 limited quantity. Autumn foliage ia in 

 demand. Some fine adiantom is now 

 offered. 



The Quettion of Hours. 



It has been the custom in the wholesale 

 market for the various commission houses 

 to remain open until 8 or 9 p. m. from 

 October 1 to June 15 or thereabouts, clos- 

 ing at 6 p. m. during the dull months. 

 This custom has been made necessary by 

 the fact that many of the retailers keep 

 the same hours, and was further empha- 

 sized by the special offers formerly made 

 by the telephone companies to encourage 

 long distance messages after 6 p. m. 



Bumor has been rife for some time 

 that at least one of our wholesale houses 

 would break away from the old-time cus- 

 tom this season. This week rumor has 

 taken a definite shape by an announce- 

 ment from the S. S. Pennock-Meehan Co. 

 that it will continue to close at 6 p. m. 

 throughout the season, excepting when 

 the needs of customers make longer hours 

 necessary. 



Samuel S. Pennock, president of the 

 company, when seen by the representa- 

 tive of the most progressive florists' 

 paper, said that he felt sure that this 

 move would increase the efficiency cf 

 their force and result in direct benefit to 

 their customers. Long hours are apt to 

 impair the quality of work, Mr. Pennock 

 thought, and by shortening the hours to 

 coincide with those of the usual commer- 

 cial day the best work may reasonably be 

 expected all the time. When asked what 

 effect this will have on the busines-i 

 usually transacted in the evening, M^". 

 Pennock said he believes that in mos' 

 cases this business can as well be doco 

 before 6 o'clock; where that is impossi 

 ble his house will gladly remain open to 

 accommodate a customer. The long dis- 

 tance orders formerly received in th-^ 

 evening are nearly all received in th»> 

 daytime now, since the abolition of ths 

 half rate evening telephone toll. The 

 local stores rarely require stock in the 

 evening that cannot be ordered earlier- 

 Mr. Pennock said that the dinner time 

 of the employees will be reduced to a half 

 hour and that each salesman will con- 

 centrate all his energy into the shorter 

 day. 



