OCTOBER 7, 1909. 



The Weekly Florists^ Review* 



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i THE RETAIL 



FLORIST 





EXTREMES IN DESIGN WORK. 



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It has been said that the American 

 ( are prone to go to extremes in 

 uew fad or style. To illustrate: 

 time ago it became the style for 

 i'Jies to wear a kind of headgear 

 bore some resemblance to an in- 

 vertt'i 10-inch flower pot. No sooner had 

 this '•'vie been adopted than some of our 

 fail" sisters appeared in something which 

 looked for all the world like an inverted 

 36-in(h plant tub. Likewise it became 

 the ^tyle some time ago for our floral 

 artists to use a more or less loose ar- 

 rangement of flowers in making designs. 

 Judging from some recent illustrations 

 and descriptions, it seems to me that this 

 is being carried altogether too far. A 

 certain latitude in this loose arrangement 

 is all right, and we are using it right 

 along in our work, but we see no use in 

 having our designs made in the form of 

 a star, cross, heart, wreath, etc., and then 

 using such a loose arrangement of flowers 

 that no one would have the least idea of 

 what shape was intended. Perhaps we 

 are wrong in this. At any rate, we would 

 like to see the matter discussed by some 

 of our floral artists through the columns 

 of the Eeview. C. L. Walker. 



A YACHT CLUB DINNER. 



This dinner decoration is arranged for 

 a yacht club styling itself The Tadpoles. 

 The groundwork, so to speak, of the 

 decoration is the sacrlet dahlia, Lynd- 

 hurst. Over these dahlias papyrus was 

 arranged to give a reedy effect. Above 

 the papyrus are lotus seedpods and on 

 the seedpods frogs do service for the 



more youthful tadpoles. In front of each 

 cover are pond lilies and under each 

 plate, large pond lily leaves with the 

 stems towards the center to give a fin- 

 ished effect. This dinner decoration is 

 in Charles Henry Fox's happiest vein. 

 Phil. 



THE NECESSITY OF VARIETY. 



Variety is not only the spice of life, 

 but a necessity in good work among cut 

 flowers and foliage. To be tied to using 

 roses and carnations, or asters in sum- 

 mer, means that your trade will not reach 

 its limit. Now is the best time to note 

 what you will grow in your garden next 

 year, if you grow in connection with a 

 retail trade. If asters have largely 

 spoiled in not coming into bloom, it 

 should not mean that you should not put 

 any in next season, but try less of them 

 in another part of the garden or field. Be 

 sure to have a bed of gladioli, also some 

 dahlias, besides several other smaller 

 flowers in like quantity. English daisies 

 lend to the beauty of such gladioli as 

 America and Augusta. The latter gladio- 

 lus is, by the way, a freer bloomer than 

 America, which, however, excels the 

 former in size and delicate color. "The 

 daisies are best in a cluster, a few sur- 

 rounding the larger flowers with their 

 long stems. Some of these daisies are of 

 good size and beautiful color. The white 

 are fine with white asters. 



A bed of seedling phlox is not amiss 

 with its diverse colors. We found a 

 dainty scalloped lavender phlox that gave 

 a different finish to a groundwork of 

 lavender and purple asters, just as a few 



bits of the paler Lorraine begonia are 

 among Enchantress carnations. These 

 smaller flowers and similar ones seem to 

 be the best for mixing with heavy 

 blooms, as to mix flowers of two colors 

 gives a checkerboard effect, not at all 

 desirable. To group larger flowers of one 

 kind together gives a design or spray a 

 character of its own. 



Foxgloves stand well in tall vases for 

 interior decoration. The creamy white 

 flower can be used in funeral work after 

 being well soaked in water. The blue 

 larkspurs, or rather the new delphiniums, 

 are acceptable, both the light and dark 

 shades; the latter for patriotic displays 

 just touch the spot. 



Indian pinks are beautiful at night for 

 table decoration, either alone with foliage 

 or with pink or red cyclamens. 



Let us also hope to see more of the 

 dahlia another summer, especially the 

 cactus flowered varieties, although the 

 others are good and with gladioli make up 

 well. For instance, a wreath on an 

 easel, of Adiantum hybridum (Farleyense 

 would do as well) and four spikes of 

 the crimson, orange-throated Gladiolus 

 Brenchleyensis, in a spray falling from 

 the upper left across to the right, with a 

 cluster of Dahlia Lyndhurst, just the 

 color of the unopened buds of the gladio- 

 lus, arranged at the base of the gladioli 

 on the upper left of the wreath. There 

 need be no ribbon, although the card 

 could be hung inside the wreath with a 

 few loops and ends of narrow black rib- 

 bon. Violet Sylvester. 



ADVERTISING AS AN EDUCATOR. 



The Eeviewt previously has spoken of 

 the efforts being made by B. Rubel, pres- 

 ident of the Fleischman Floral Co., and 

 George Wienhoeber, manager of the con- 

 cern, to popularize their business. The 

 walls and ceiling of the Fleischman store 

 are covered with plate glass mirrors, the 

 fixtures are of marble, brass and glass, 

 and the environment does not indicate 

 cheapness in any particular. Some time 

 ago it was decided that it would be good 

 policy to counteract any impression that 

 flowers bought of Fleischman would be 



Decoration of Lotuses for ji Yacht Club Dinner. 



Photo copyriKbt by Cbas. Henry Fox. 



