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The Weekly Florists^ Review. 



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THE RETAIL 



FLORIST, 



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Y, fREMES IN DESIGN WORK. 



I' ;is been said that the American 

 ,„ . are prone to go to extremes iu 

 .i, u fad or style. To IHustrate: 



Si, iine ago it became the stylo for 

 .j;. ies to wear a kind of headgear 

 ,;] liDre pome resemblance to an in- 

 lijineh llower pot. No sooner had 

 till \ If been adopted than some of our 

 1,1 i tors appeared in something which 

 |,„. tor all the worhl like an inverted 

 :;i; i jdant tub. Likewise it became 

 iIk \1(' some time ago for our floral 

 ,ir: - tn use a more or less loose ar- 

 i;i:,. incnt of flowers in making designs. 

 .In. iig from some recent illustrations 

 ,iii,: i "seriptions, it seems to me that this 

 i> Mig carried altogether too far. A 

 ci'.MH ifititude in this loose arrangement 

 i-i ;;'l riglit, and we are using it rlglit 

 111. i J in our work, but we see no use in 

 li;i. ii:,' our designs made in the form of 

 .1 ^' ii, cross, heart, wreath, etc., and then 

 ii-i :u >ucii a loose arrangement of flowers 

 tli:ii iHi one would have the least idea of 

 mIi)1 sliape was intended. Perhaps we 

 ,iiv iMdiig in this. At any rate, we would 

 lik' III see the matter discussed by some 

 (ii iiiir floral artists through the columns 

 ■ it ill.' Keview. C. L. Walker. 



A YACHT CLUB DINNER. 



This dinner decoration is arranged for 

 a Muht club styling itself The Tadpoles. 

 Til. groundwork, so to speak, of the 

 ill 'ration is the sacrlet dahlia, Lynd- 

 iiiM>t. Over these dahlias papyrus was 

 .'Mianged to give a reedy effect. Above 

 til ■ pafpyrus are lotus seedpods and on 

 tl.' seedpods frogs do service for the 



more youthful tadpoles. In front of eacii 

 cover are pond lilies and under each 

 plate, large pond lily leaves with the 

 stems towards the contor to gi\e a tin- 

 islied oti'ect. This dinner decoration is 

 in Charles Ilenrv Fox's ha{i[)iest \ciii. 



PlUE. 



THE NECESSITY OF VARIETY. 



Variety is not only the S()ice of life, 

 but a necessity in good work among cut 

 flowers an<l foliage. To be tied to using 

 roses and carnations, or asters in sum- 

 mer, moans that your trade will not reacli 

 its limit. A'ow is the best time to note 

 what you will grow in your garden next 

 year, if you grow in connection with a 

 retail trade. If asters liave largely 

 spoiled in not coming into bloom, it 

 should not mean that you should not put 

 any in next season, but try less of them 

 in another part of the garden or field. He 

 sure to have a bed of gladioli, also some 

 daidias, besides several other smaller 

 flowers in like quantity. English daisies 

 lend to the beauty of such gladioli as 

 America and Augusta. The latter gladio- 

 lus is, by the way, a freer bloomer than 

 America, which, however, excels the 

 former in size and delicate color. The 

 daisies are best in a cluster, a few sur- 

 rounding the larger flowers with their 

 long stems. Some of those daisies are of 

 good size and beautiful color. The white 

 are fine with white asters. 



A bed of seedling phlox is not amiss 

 with its diverse colors. We found a 

 dainty scalloped lavender jthlox that gave 

 a different finish to a groundwork of 

 lavender and purple asters, just as a few 



bits of the paler Lorraine begonia are 

 among I'lichantress carnations. These 

 smaller flu\vers and similar ones seem to 

 be the best for mixing witli heavy 

 blooms, as to mix flowers of two colors 

 gives a checkerboard efl'eet, not at all 

 desirable. To groui) larger flowers of ono 

 kind together gives a design or spray a 

 ciiaract<-'r of its own. 



i'"oxglo\('s stand well in tall vases for 

 interior decoration. The creamy \vhite 

 flower cati be used in funeral work after 

 being well soaked in water. The blue 

 larkspurs, or rather the new deljihiniums, 

 are acceptable, both the light and dark 

 shades; the latter for patriotic displays 

 just touch the spot. 



Luliaii pinks are iieautiful at night for 

 table (lecoratit)n, either alone with foliage 

 or with jiiuk or red cyclamens. 



us also hope to sOe more of the 

 auiither summer, especially the 

 llowered \arieties, although tiie 

 irt; gootl and with gladioli make uj) 

 T"or instance, a wreath on an 

 easel, of Adiantuin hybridum (Farleyensi- 

 woidil do as well) and four spikes of 

 the crimson, orange-tlirtiated tJladiolus 

 HroMchlevonsis, in a spray falling from 

 the upjier left across to the right, with a 

 cluster of Dahlia Lyudhurst, just the 

 color of the unopen«'d buds of the gladio- 

 lus, arranged at the base of the gladioli 

 on the upper left of the wreath. There 

 need be no ribbon, although the card 

 could be hung inside the wreath with a 

 few loops and ends of narrow black rib- 

 bon. Violet Sylvestei;. 



Let 

 dahlia 

 cactus 

 others 

 well. 



ADVERTISING AS AN EDUCATOR. 



The Review previously has sjioken of 

 the efforts being made by B. Kubcl, pres- 

 ident of the Fleischman Floral Co., and 

 George Wienhoeber, manager of the con- 

 cern, to popularize their business. The 

 walls and ceiling of the Fleischman store 

 are covered with plate glass mirrors, the 

 fixtures are of marble, brass and glass, 

 and the environment does not indicate 

 cheapness in any particular. Some time 

 ago it was decided that it would be good 

 policy to counteract any impression that 

 flowers bought of Fleischman would be 



Decoration of Lotuses for a Yacht Club Dinner. 



Plioto copyriRht by Chas. Henry Fox. 



