The Weekly Florists^ Review^ 



October 7, 1909. 



more expensive than flowers bought in 

 any other first-class store and a news- 

 paper advertising campaign was decided 

 upon. The Fleischman habit is not to 

 do things by halves, so Mr. Rubel uses 

 300 lines agate to tell his story to the 

 public. Now, space in the leading Chi- 



sprays, festooned with the ribbon and 

 also on the floor of the window in front 

 of the picture. 



The decoration attracted much atten- 

 tion from the throngs on the street that 

 day and President Taft is said to have 

 remarked as he drove by that it was one 



A Wrong Impression | 



REGARDING FLEISCHMAN 



THOSE WHO HAVE NOT PATRONIZED US say they would like to buy flowers at 



Fleischman's, but are afraid the poces might be too high, but — m 



those" WHO HAVE PATRONIZED US KNOW BETTER and will tell you we sell the very ■ 

 best high grade flowers at the same price or less than others i charge (or inferior flowers. ^ 



BUY THE BEST, THE LASTING KIND, FROM A RELIABLE FLORIST. 



We give every order, large or small, prompt and careful Attention. Favor us with a trial 

 order aqd we will- surely receive your future patronage, as every order is executed in a manner 

 that will merit our receiving th»-next one. 



Remember, we sell HI6h GRADE FLOWERS at POPULAR PRICES and INVITE 

 COMPARISON OF PRICES, QUALITY CONSIDERED. 



RAILWAY EXCHANGE BUILDING 



LATEST DESIGNS IN WEDDING BOUQUETS 



Telegraph. Telephone and Hall Ordcn Given Prompt Attentloa, Telephone Harrison 3342 



ffinnon 



To Popularize a First-clasi Flower Store. 



cago dailies costs from 25 cents to 40 

 cents per agate line; that is, from $75 

 to $120 for a single insertion of the 

 advertisement reproduced herewith. So 

 Mr. Eubel picks out the paper that he 

 thinks will reach the most of the kind of 

 people who buy flowers and feels that it 

 would not be worth while multiplying the 

 cost of advertising to reach the few 

 flower buyers who do not read the city's 

 leading daily. How successful the plan 

 has been is shown in Mr. Wienhoeber's 

 statement that since they began empha- 

 sizing the popular price idea a couple of 

 years ago the business has become three 

 times what it was before. 



A TAFT VINDOW. 



Wliile Taft, the tireless traveler, is 

 swinging around the circle, finding out 

 how little the western people like his 

 tariff bill, it will be the fashion in each 

 city that he visits to decorate the store 

 windows in his honor. 



The accompanying illustration shows 

 what JNIuir did at his store on Grand 

 boulevard and Forty-seventh street, Chi- 

 cago, the day the President passed. The 

 window is an exceptionally good one for 

 display, because it affords a view on three 

 sides. No plants or flowers were used in 

 the window that day, but the background 

 contained some specimen Boston ferns 

 and overhead there were two fern bas- 

 kets, in which a number of small flags 

 were inserted. A portrait of the Presi- 

 dent, five feet high, was the center of the 

 decoration, draped with flags and ribbon 

 and with Clematis paniculata, blooming 



of the handsomest windows he ever had 

 seen arranged in his honor. 



Minneapolis, Minn. — An additional 

 greenhouse 30x40 is being added for 

 the botany department at the State Uni- 

 versity. 



DECORATED AUTOMOBILES, 



Washington, the capital city, had its 

 second great automobile parade Septem- 

 ber 30, under the auspices of the CI, am. 

 ber of Commerce, of which William p. 

 Gude is president. Like the automc bile 

 parade held in Washington early in the 

 summer, this one was a great sue "ss. 

 The first parade had served to stimii ate 

 interest, and more than 100 decor;; led 

 cars paraded in this second great e\ iit. 

 All the leading florists of Washing; ion 

 were called upon to decorate one or n.^re 

 of these automobiles, the prizes bein<; so 

 attractive that there was the keenest of 

 competition, and much fine work v as 

 done. The Chamber of Commerce offered 

 a silver bowl as a sweepstake prize, val- 

 ued, it is Istated, at $600. This was ^von 

 by the entry representing the gun car- 

 riage shop of the United States navy 

 yard and was decorated by F. H. Kra- 

 mer. The larger accompanying illustra- 

 tion shows this motor-driven float. The 

 center was a gun deck carrying five of 

 the navy's rapid firing cannon, also five 

 seamen gunners, a bugler and the driver. 

 In the decoration Mr. Kramer used 3,000 

 long-stemmed American Beauties, 500 8- 

 inch pans of Boston ferns, twenty-five 

 baskets of magnolia leaves painted with 

 gold, 500 yards of Beauty ribbon, and 

 considerable other material. At nigjht 

 the float was lighted with 400 red, white 

 and blue electric lights. The largest gun 

 measured eighteen feet long and the 

 total weight of the float approximated 

 ten tons and was said to represent a 

 value of $100,000. 



Among the numerous decorated auto- 

 mobiles which joined in the parade, but 

 did not compete for awards, was a float 

 representing the Washington Florists' 

 Club. This was decorated by George H. 

 Cooke and is shown in one of the accom- 

 panying illustrations. 



One of the judges was Mayor Philip 

 Breitmeyer, of Detroit. The presentation 

 of the prizes occurred at the rooms of 

 the Chamber of Commerce on the evening 

 of October 1, when President Gude, whose 

 oratorical abilities are well known to all 

 florists who attend conventions, presented 

 the magnificent Chamber of Commerce 



The Taft Day Decoration in a Chicago Florist's W^indow. 



