The Weekly Florists^ Review* 



OcTOBEu 7, ino;i 



iiKiro ('xpciisivo tliaii llowcrs Ijought in 

 ;iiiy otlicr liisf cImss storo and a nows- 

 pnpor achritisiiio- (;uii|iniyii was dociilod 

 upon. 'I'lio I'li'isc-linian liahit is not to 

 do lliinos liv liaht's. so .Mr. Eiibol uses 

 .")l)0 lines :i;:ali' tn tell his story to tlio 

 jiulilir. Xnw, space in tlio leaclinjf Ciii- 



sprays, festooned with the ribbon and 

 also on the llo(n' of the window in front 

 of the j)ietnro. 



The decoration attracted much atten- 

 tion from tlie thronys on the street tliat 

 day and Pr(>sident 'J'aft is sai<l to have 

 remarked as lie drnxe liv tliat it was one 



A Wrong Impression 



REGARDING FLEISCHMAN 



THOSE WHO HAVE NOT PATRONIZED US say they would l.kc to buy flowers at 

 FleisLhrnan's, but are afraid the prices might be too high, but 



those" WHO HAVK PATRONIZED US KNOW BETTER and wll tell you we sell the very 

 be-it high grade flowers at the same price or less than others. charge for inferior flowers. 



BUY THE BEST, THE LASTING KIND, FROM A RELIABLE FLORIST. 



We give every order, large or small, prompt and careful attention. Favor us wilh a tn.il 

 order and we will surely receive >-our future patronage, as every order is executed in a manner 

 that will merit our receiving the-next one. 



Remember wt s, 11 HIGH GRADE FLOWERS at POPULAR PRICES and INVITE 

 COMPARISO.N OF PRICES, QUALITY CONSIDERED. 



RAILWAY EXCHANGE BUILDING 



LATEST DESIGNS IN WEDDING BOUQUETS 



Teltgraph. Telephone »nd H»il Order. Given Prompt Attention. Telephone Hirrison 3342 



liBlfflBiaiBi:aiLT!lig!BBMIBiBMgHfflmH^'"nnm: iHaiiHiWHiiiMmi iUi^ 



To Popularize a First-class Flower Store. 



eayo dailies costs from 2.1 cents to 40 

 cents ]ier ayatc line: that is, from $75 

 to .$1l'o for a sinjjlo insertion of the 

 advertisement rei)rodnced herewitii. 8o 

 ]\lr. Ix'iibel picks out the paj)er that he 

 tliinks will reach the most of the kind of 

 peojile wjio buy llowers and feels that it 

 ^\olll<l Hot b(> worth while mnltiplying the 

 cost of advert isin;f to reach the few 

 Ilduer buyers \\ho do not re.^d tlio city's 

 leading- claily. How siiccessfid the plan 

 lias been is shown in Mr. AVienhoeber 's 

 stati'ineni that since they bofjan f>mp]ia- 

 siziiiy llio jiiipiilar pric(^ idea a coujih' of 

 ^I'ais a^ii tiie business has bei-eine lliree 

 t iines w li;it it was before. 



A TAFT WINDOW. 



■\\liile T.-ift. the tireless tra\(der. i- 

 swinj;iii:i aronn.l the circle, lindin^ out 

 Ikc.v litile llie western jieciple like his 

 tarifl' liill. it will be tli(> fashjun in eai-li 

 city thai hi' visits n, ,l,,nr;it e tlit> store 

 w inl|('l\^ s in his luiiiur. 



The acc-ompanyiiiL;- illnst i;it inn ^Imws 

 \\li:it .\liiir ibd at lii> store on (Ir.'iud 

 boil|e\;inl aiifj I "oity se\ ent li street, Clii- 

 '■■lyo. the ,|;iy (lie ri-e>^i,|ent jiassed. 'I'lie 

 wiiidcju iv :iii exr.ptioiially iiood one for 

 ilisplay. beciinse it iilVords ;i \ievv on threi' 

 sides. .\o plants m- llowers wei'e us(>d in 

 the window that d.-iy, but the back^'round 

 contained some sperinieii lloston ferns 

 and overhead there Avcre two fern bas- 

 lit'ts, in which a )unnber of small tlays 

 \\ere inserted. A jiortiait of the Presi- 

 dent. fi\e feet hi(,di, was the center of the 

 d(M-or,itioii, draped with ll:i<is and I'ibbon 

 and with Clematis jianieulata, biooininji 



of the handsomest windows he ever 

 seen arranged in his honor. 



ha. 



^IlN'XEAPOLIS, ^IlXX. 



greenhoust! .■i()x4tl is 1 

 the botiiny dep.artmi'nt : 

 versit V. 



—An 



ieing 

 It the 



additional 

 added for 

 State Uni- 



Its 



■ih- 

 'in- 



I'. 



il,. 



DECORATED AUTOMOBlLEi 



AVashington. the cai)ital city, lub 

 second great automobile jiarado He| 

 ber ;!0, under the auspices of the ( 

 ber of Commerce, of which Williai 

 (iinie is president. Like the autoin 

 ]taiade held in Washington early in i„, 

 sunmuT. this one was a great sur -s. 

 The lirst jiarade had served to stinn n,, 

 interest, ami more than lOd decor i',| 

 cars ])araded in this second great e. iii. 

 All the leading llorists of Washin. .m 

 were called ui)on to decorate one or n ,|,. 

 <d' these automobiles, the ]"irizes beiii sn 

 atlractixi' that there was the keeiu's' ,,] 

 competition, and much fine \voik is 

 done. The Chamber of Commerce olV. i,| 

 a silver bowl as a sweepstake jirize, ij. 

 lied, it is staled, at .$()(I0. This was mi, 

 by the entry representing the gun . n 

 ri.age shop of the Viiited States ii w 

 yard and was decorated liy F. IF. Km- 

 iner. The larger accom])an\ing ilhisiri- 

 tion shows this motor-driven float, '^'nv 

 center was a gun deck carrying 1i\e .,t 

 the navy's rapid firing cannon, also iar 

 seamen gunnei-s, a bughn' an<l the dii • r. 

 In the decoration Mr. Kramer used '.\.'''ut 

 long-stemmeil American Heauties, .loo n 

 inch ]i;ins ot' l.oston ferns, twenty li\r 

 baskets of magimlia leaves jiainted \Mtli 

 gold, ridO yanis of lieauty ribbon, immI 

 considerable other material. At lUL^lit 

 the tloat was lighted with 4<i() red, wiiiic 

 an<l blue el(>ctric lights. The largest -mi 

 measured eighteen feet long and ihc 

 total weight of the lloat approxiinai.il 

 ten tons and av;is said to represent :i 

 value of .tlnO.niM). 



Among the miiiKrons decorated aiiie 

 mobiles Avliich joinetl in the ]iarad(\ iuit 

 did not compete for awards, was a llo.it 

 representing the Washington Flmisis" 

 Club. This was decorated by (George II. 

 Cooke and is shown in one of the accom 

 panying illustrations. 



One of the .iudges Avas .Mayor Philip 

 Breitmeyer. of Detroit. The presentation 

 of the jirizes occurred at the rooms ot' 

 the Chamber of Commerce on the eveniiiL.' 

 of October 1, when President CUule, wlc'-c 

 oratorical abilities are well known to :dl 

 florists \vho attend conventions, preseiii.d 

 the magnificent (hainbcr of C(mimci>c 



The Taft Day Decoration in a Chicago Florist's Window. 



