16 



The Weekly Florists^ Review^ 



October 7, 1909. 



THE FLORISTS' REVIEW 



G. L. GKANT, Editoe and Manager. 



PUBLISHED EVERY THURSDAY BY 



The FLORISTS' Publishing Co. 



530-S60 Caxton BuUdinK. 

 334 Dearborn Street, Chicago. 



Telephone, Harrison 6429. 



bkgistbrbd cablb addrbss, flobvibw, chicago 



New York Office: 



BorouRh Park Brooklyn, N. Y. 



J.Austin Shaw, Manager. 



Subscription $1.00 a year. To Canada, $2.00. 

 To Europe, $2.50. Subscriptions accepted only 

 from those in the trade. 



Advertising rates quoted upon request. Only 

 strictly trade advertising accepted. 



Advertisements must reach us by Wednesday 

 morning to insure Insertion in the issue of the 

 following day, and earlier will be better. 



Entered as second class matter December 3, 

 1897, at the post-oftice at Chicago, 111., under the 

 act of March 3, 1879. 



This paper is a member of the Chicago Trade 

 Press Association. 



INDEX TO ADVERTISERS, PAGE 86. 



CONTENTS. 



The Retail Florist— Extremes in Design Work 5 



— A Yacht Club Dinner (illus.j 5 



— The Necessity ot Variety 5 



— Advertising us an Kducator (illus.) 5 



— A Taft Window (lUus.) tJ 



— Decorated Automobiles (Illus.) ti 



Hyacinths and Von Sions 7 



Outdoor \\ ork 7 



1' ield of Asters (Ulus. ) 8 



Seasonable Suggestions— Lilies 8 



— Caunas 8 



— Romans and Paper Whites 8 



— tjtevias 8 



— ■ Hydrangeas 8 



— Lorraine Begonias 8 



— liardy Herbaceous Plants 



Mecouopsls IntegrlfoUa (illus. ) 9 



Gladiolus Gaiety Villus.) 10 



Kaster I.,illes 10 



Karcissl 10 



Rooting Heliotropes 10 



terns — Nephrolepis 11 



— Scale on Bostons 11 



— 'lemperature 11 



— Insects on Bostons 11 



Carnations — Stlgmonose 11 



Pictures of Progress (illus.j 12 



Illinois State Pair VZ 



Boston la 



Cleveland 14 



Milwaukee 14 



New Bedford, Mass 14 



Gold Etrus(-an Ware (illus. ) 15 



Obituary — Wni. J. Lambert 15 



Society of American Horlsts 10 



Chicago l(j 



Louisville, Ky 22 



liultiniore 23 



Philadelphia 24 



New Castle, Ind 2tj 



New York 2(5 



Detroit 20 



I'rovidence, R. 1 32 



Seed Trade News 34 



— "Show Me" . 34 



— Germination of AltlleriUa 35 



— Import." 3(5 



— Dutch Bulbs 3(5 



— KngUsh View on Sweet Peas 3(5 



— Burpee's Lompoc Farm (illus. ) 38 



— Seed Trade with Canada 39 



— Railroad to Teach I unniiig 39 



— Census of Agriculture 40 



— Soil Fertility increasing 40 



— Tlie League 42 



— Catalogues Received 42 



St. Louis ■. 42 



Vegetable Forcing 50 



— - Head Lettuce for Forcing 50 



— Crops for Unhealed Houses 50 



— • Cauliflower in Coiilfraiues 50 



Evansville, Ind 51 



Pacific Coast 5(5 



— .s.iii 1 liincisci^ 5G 



— (Jeranlums Becoming I'opular 50 



— • Holly from Seed 57 



Nursery News 58 



— K. .M. Slierman (portrait) 08 



— Peony Mon.s. Croiisse 58 



— Apliis on Currants 60 



Indianapolis (52 



Pittsburg C4 



Colunilius, Ohio 66 



Greenhouse Heating 76 



— The Coal Market 76 



— In North Carolina 70 



— Range of Four Houses 76 



— Poor Combustion 78 



— ^ From Steam to Hot Water 78 



— Return Traps 80 



Disease on Hardy Pinks 80 



Nashua. N. H 82 



Newport. R. 1 82 



Iwiu Falls, Idaho 84 



SOCIETY OF AHEBICAN FLOBIKTS. 



Incorporated by Acrr of Congress March 4, '01 

 Officers for 1009: President, 3. A. Valentine, 

 Denver, Colo.; vice-president, E. O. OlUett, 

 Cincinnati, O.; secretary, Willis N. Rndd, Mor- 

 gan Park, III.; treasurer, H. B. Beatty, Pitts- 

 burg. 



Officers for 1010: President, F. R. Plerson, 

 Tarrytown, N. T. ; vice president, F. W. Vlck, 

 Rochester, N. Y.; secretary, H. B. Domer, 

 Urbana, 111.; treasurer, H. B. Beatty, Pittsburg, 

 Pa. 



Annual convention, Rochester, N. Y., Angnst 

 16 to 19, 1910. 



RESULTS. 



We give them. You get them. 



We both have them. 



The report of the death of Peter Barr, 

 the (Jaffodil king, appeared in the Eeview 

 of two weeks ago, September 23. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 the Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



You can't expect to have much of a 

 reputation for the business-like conduct 

 of your affairs if you send out orders 

 written in pencil on plain paper, as too 

 many fairly prosperous florists still do. 

 Printed stationery costs little. 



Year after year there is a pressure 

 to sell Boston ferns just before frost 

 comes, when space under glass is lacking. 

 Those who can hold their Bostons will 

 find a good market a little later on. 

 Salable plants were scarce all summer. 



The trade has made more of a figure 

 than usual at the big state and county 

 fairs this year, but in each case the 

 number of exhibitors has been less than 

 it should. With the good stock now avail- 

 able at this date, the trade should take 

 full advantage of these opportunities 

 for advertising. 



A JOBBER in window glass, who is one 

 of the largest in his line, says that he 

 finds the credit of greenhouse owners 

 as a class to be as good, if not better, 

 than that of any other class with whom 

 he does business. Such a reputation for 

 the trade should be a source of pride to 

 every man in the craft and should cause 

 each one to do his part to sustain it. 



QUICK RETURNS. 



There are many factors which may in- 

 fluence ati advertiser part of the time, 

 but it is actual results which influence 

 liim most of the time. 



Please discontinue my advertisement of vio- 

 lets. I received an order for one-half of the 

 1,000 plants advertised in the same mall in 

 wliich my copy of the Review containing the 

 advertisement came to band, .and the other one- 

 half went the next day. How Is that for 

 doiil)le quick action ?— Frank Berry, Stillwater, 

 Minn., September 27, 1900. 



SOCIETY OF AMERICAN FLORISTS. 



To Retail Florists. 



In view of the fact that there has 

 recently been some comment in the trade 

 press concerning the interchanging of re- 

 tail orders among the florists of the 

 country, it is proper to state that this 

 subject was discussed at the recent con- 

 vention of the S. A. F. in Cincinnati, 

 with the result that the officers of that 

 society are now actively at work and con- 

 fidently expect to shortly announce the 

 organization of a Retail Delivery Asso- 

 ciation composed of a large number of 

 retailers throughout the country, working 

 in conjunction with the S. A. F. 



Retailers not now members of the na- 



tional society have expressed an eager- 

 ness to join as soon as such an organiza- 

 tion can be effected. The details Live 

 to be carefully considered, but the w jrk 

 has been taken hold of with energy .la^ 

 will be pushed as rapidly as possible, 

 J. A. Valentine, Pres. 



BUSINESS GOOD. 



The news-letters from all the pri ,u. 

 pal cities indicate that there has bee. a 

 great revival in trade in the last ■ 'n 

 days. All the cut flower markets le 

 unusually active for so early in the season 

 — and when wholesale business is g^,. id 

 it must inevitably be so with the ret' ;1- 

 ers, for with such a short-lived commod- 

 ity as cut flowers the retailer must needs 

 have business before passing it in to the 

 wholesalers. 



Not only is cut flower business gocd, 

 but pot plants are selling freely and 

 bulbs and all hardy stock for fall plant- 

 ing are moving well. 



THE WAY IT STANDS. 



The way a newspaper stands with its 



individual readers shows in the volume 



of its advertising patronage as well as 



in its correspondence. 



Enclosed Is the $1 for another year of the 

 Review. I do not see how a florist can get 

 along without the Review. It certainly Is up- 

 to-date and full of Interest.— H. M. Shilling, 

 Shillington, Pa., September 28, 1009. 



The Review certainly Is a winner; enclosed 

 is a two-dollar note for two more years. — E. S. 

 Thompson, Erie, Pa., September 26, 1909. 



Here is the dollar; I would as soon miss 

 my breakfast as miss the Review. I consider 

 it as good as any two others combined. — T. G. 

 Yale, Wellington, 0., September 27, 1900. 



I missed getting my Review last Saturday 

 for the first time since I began taking it, two 

 years ago. I am lost without It, for I always 

 read it through every Saturday evening. — W. L. 

 White, Goodland, Kan., September 26, 1909. 



CHICAGO. 



The Great Central Market. 



Business has been excellent since last 

 report; indeed, it seemed to leave notli 

 ing to be desired, except a larger supply 

 of carnations and, possibly, Easter liUcs. 

 The way the business increased was u 

 surprise to most of the wholesalers, ami 

 a most welcome one. The business a I 

 most in a day sprang into full mid-se:i 

 son volume. Shipping demand has bC'' i 

 excellent, and the city buyers have con 

 into the market for quantities of stoci . 

 the materials for decorations bein : 

 equally in request with those for nic 

 tuary purposes. Society evidently has !■ 

 turned from its summer outings, ai' 

 dinners and social events are on on 

 more. There has been a good number ■ 

 weddings. The business for the fii" 

 seven days of October and, indeed, tl 

 last few days of September, has bd 

 distinctly better than a year ago. 



While there has been a large denifin 

 for roses, the supply has been in eve 

 way adequate, and the shrewd deale 

 among the retailers have been pushin 

 the rose end of the business, knowin 

 that they could buy reasonably and th; 

 the quality of the stock is so exception 

 ally fine that customers are sure to '■ 

 satisfied. White has at times bee- 

 scarce, for the quantity of white ros( - 

 grown is less than of pink; also, Perl- 

 could not be supplied on every order. 

 But, generally speaking, roses, fron 

 Beauties on down, are abundant and ol 

 splendid quality. The prices have been 

 easy, especially so considering the qual 



