The Weekly Florists^ Review* 



October 21, 



1909. 





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THE RETAIL 



FLORIST 



THE URN AND BEAUTIES. 



The accompanying illustration shows 

 the largest design which was used at the 

 funeral of the late Governor Johnson, of 

 Minnesota. It is a piece quite commonly 

 called for, not only for funeral purposes, 

 but ' for presentations, for store openings 

 and' for many other purposes, usually 

 where a collection has been taken up 

 among a number of persons and where 

 something large and showy must be sup- 

 plieid. The urn, of course, is a wire 

 frame filled in the usual manner and 

 made solid, in this case with asters, 

 though frequently white carnations are 

 used. Holm & Olson, who made this ar- 

 rangement, added a garland running from 

 top to bottom of the urn, in which they 

 used cattleyas, valley and adiantum, with 

 a few selected roses, and which added 

 largely to the appearance of the piece. 

 Of course, nothing but long-stemmed 

 Beauties will suffice for the filling of the 

 urn. 



HALLOWE'EN WINDOWS. 



The Spirit of Mischief. 



Hallowe'en is the evening of October 

 31, the eve or vigil of All Hallows, or 

 All Saints' day, and the latter part of 

 next week those retail florists who at- 

 tempt to take advantage of special occa- 

 sions through appropriate Avindow deco- 

 rations will display unique arrangements 

 of autumn material. 



The more the window partakes of the 

 boisterous and care free nature, the more 

 it typifies the spirit of Hallowe'en. Eob- 

 ert Burns thus wrote: 



Some merry, friendly country folks 



Together did convene, 

 To burn their nits and bou their stocks, 



An' hand their Halloween. 



Hallowe'en is an occasion of popular 

 superstitions and observances in many 

 Christian countries, fairies, witches and 

 impsVof all kinds being supposed to be 

 then especially active. In juvenile Amer- 

 ica it .is the occa.sion for tearing dow n 

 the neighbor's fence and stacking it u]) 

 against his front door. In Scotland, as 

 related by Burns, the evening is fre- 

 quently celebrated by meetings of young 

 people when various mystical or playful 

 ceremonies are performed, with the view 

 of revealing the future husbands and 

 wives. 



So when the florist decorates his win- 

 dow for Hallowe'en, mischief rather 

 than art should be typified. 



The illustration on page 9 is re- 

 produced from a photograph of the Hal- 

 lowe'en wimlow last season at the store 

 of Jacob Schulz, Louisville. Ky. The 

 only flowers used wore clirysanthemums. 

 and these were not the big, fancy, exhi- 

 bition blooms, but the smaller and 

 rougher grades of stock, as fitting in bet- 

 ter with highly colored oak leaves, corn 

 stalks, pumpkins and dried grasses. A 

 window along similar lines can be 

 worked out by any retail florist, and 

 where such a one has a window on a 

 main traveled street, a Hallowe'en deco- 



ration will prove an attractive thing, 

 especially if the window usually is deco- 

 rated in the commonplace way. 



Bell's Spooky Window. 



A recent Hallowe 'en window display 

 at the store of the Bell Floral Co., in 

 Franklin, Pa., was skillfully designed 

 and strikingly realistic. The decoration 

 represented a corner of a corn fleld, with 

 corn shocks, a tipped basket of ears of 

 corn, and a number of pumpkin jack-o '- 

 lanterns. Each of the lanterns contained 

 an electric light. Inside the face open- 

 ings of the lanterns were placed pieces 

 of orange-colored crepe paper, and the 

 window lights were also shaded with the 

 orange paper. This illumination gave 

 the window at night a yellow, deep moon- 

 light glow that was quite ' ' spooky. ' ' 

 The edge was finished with sheet moss, 

 ferns, etc. For a background there was 

 an old-fashioned rail fence, the corners 



of which were filled in with 

 mach, and huckleberry bu 

 frosted red leaves. Climbing; 

 fence and around the edges (i; 

 dow was the beautiful bittersM 

 trus scandens. 



DECORATING VEHICI £S. 



A source of considerable bu ness f I 

 florists this summer has been ti . decoisl 

 tion of vehicles for industrial parade 1 

 The day was when these para s calw 

 for no other decorations than those «{ 

 flags, bunting or tissue paper, but no* 

 natural flowers are used to a ;. eater m 

 less extent in practically every uch & ' 

 play. It is a movement whicl the 

 rists well may encourage, becarse tl 

 affairs almost always come in ti e seasJa 

 of the year when the flower business ii 

 dullest, when stock is cheapest and th( 

 florist most anxious to turn an 



penny. 



The illustration on page 11 is from I 

 a photograph of an outfit decorated bj 

 the Fifth Avenue Floral Co., Columbm 

 O. In this city the Eetail Orowen' 

 Association gives an annual parade and 

 picnic and this year offered a prize of 1 

 $50 for the most artistically decorated 

 wagon in the parade. The illustration 1 

 shows the winner, out of more than 400 

 decorated vehicles, the parade requiring 

 nearly two hours to pass a given point. 

 The florist used smilax and carnatiou 









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Flora! Urn for Governor's Funeral. 



