■' ■ ■!*! 



,„.,„.,:» 21. 1»»9- 



The Weekly Florists' Review. 



Hallowe'en Window Display by Jacob Schuiz* Louisvillet Ky. 



rincipally in his work, and liis success 

 a defeating those who did not use cut 

 lower decorations will do much to bring 

 his cla.s9 of business to the florists in 



be future. 



THE BARGAIN SALE. 



[A |i,ii«?r by W. A. Adams, rend before the 

 :uffal(, liorlsts' Club, October 12, 1909.] 



Wluii I was asked to read a paper 

 efoif this club, and on a subject of 

 iicli i.iiportance as "Bargain or Slaugh- 

 ?r 8;iks," I thought the club had erred 

 1 till ^election of a writer. However, 1 

 to do my best and in as few 

 IS possible. 



roi)( 

 ord 



Til 

 ay. 



itie^ 

 1 B 



iisir 



bargain sale, to the florist of to- 



a very serious question, and all 



' annot answer as possibly we do 



alo as to the eflfect it lias on the 



-^ at other times. 



Bargain Sales Approved. 



•argain sales injure the business? 

 "t think they do, if conducted as 

 "ula be. They are in many cases 

 ">g, if the goods offered are fresh, 

 i quality, and at a price lower than 

 e oroinarily sold at, so that the 

 '' person who has any idea of 

 knows that he is getting a bar- 

 In this way you encourage the sale 

 «ers, educate the people to the 

 'lat flowers are always appreciated 

 "d a tone of refinement to the 

 or wherever sent, and enable new 

 ., to enjoy one of God's greatest 

 'f^;io the world. 

 ji ..'i^^ ^^® t^6 reasons for bargain 

 •"^ • They are many, but the most im- 



I)., 



lev 

 b'l. 



ie\ 



vei 



ow 



air< 



f ^ 



let 



nd 



oni< 



eo)' 



jKtrtant thing is to force business in a 

 quiet time ; to get rid of a surplus stock, 

 in many instances, and to get the people 

 to come to your place of business, as 

 when buying bargain flowers they often 

 see something else that they want, which 

 you sell at a good profit. 



I do not say that in every case you 

 sell the surplus j-ou have in your store; 

 nor do I say that the man who grows 

 his own stock can sell it at all times at a 

 low price, because he has a large supply, 

 for if he is running his place systemati- 

 cally, as no doubt every grower does or 

 should do, he has to charge the store 

 with what the greenhouse sends in, and 

 in many instances, with coal at $6 per 

 ton and wages at the prevailing scale, 

 he would find that one place or the other 

 had a leak somewhere. 



Bargain sales are not always run by 

 stores that have greenhouses of their 

 own. but in more instances are conducted 

 by those who are patrons of ' ' the neces- 

 sary evil," as he is sometimes called, 

 the wliolesale dealer, who, in his suave 

 and tempting way, inveigles you into buy- 

 ing his surplus stock. 



Keep Out the Street Vender. 



But remember, when you are selling 

 this same stock in your store, you have 

 several things in your favor: 



First, you know who has it. 



Second, you know what price you want 

 to sell it at. 



Third, should you get a big order for 

 funeral or other work, you have the 

 goods and the sale can cease. 



Fourth, when you are selling at a bar- 



gain in your store, you have the satis- 

 faction of knowing that a good, reputable 

 store is back of the sale and not a sys- 

 tematic delegation of street sellers, who 

 go to the same wholesaler, buy the goods 

 and walk back and forward in front of 

 your place, selling the selfsame perish- 

 able article that you could have done 

 liad you wanted to. One thing in favor 

 of the special sale in Buffalo is that we 

 have kept the street vender away. 



Remember, when I speak of the good 

 effects of a bargain sale on the pro- 

 prietor, I have not forgotten the sales- 

 man, who lias many sarcastic remarks; 

 thrust at him by some buyers, regarding 

 the quality, fresliness, etc., of the flowers, 

 doubting liis veracity, when in his amiable 

 way (as all employecf in Buff"*!© are 

 amiable) he says that the flowers are 

 strictly fresh and as good as any sold 

 any day at double the price or more, as 

 tlie case may be. They then ask to have 

 them in a box and delivered, or arranged 

 in a bunch, and they are sometimes much 

 offended if you do not agree with any 

 or all of their remarks. These same 

 jieople will get up early in the morning, 

 chase down to a dry goods store, crowd 

 in and wait their turn to get a tie, pair 

 of shoes, sweater, or some other articles 

 at a reduction of 4 cents, with a big 

 newspaper ad saying: "No Charging, 

 No Approval, No C. O. D. or Telephone 

 orders, but will Deliver." And they 

 have had their tempers ruffled far more 

 than they ever did in a flower store, and 

 still get the flowers at less than half 

 j)rioe. This is where the salesman's pa- 

 tience and temper are tried. Although 



