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The Weekly Florists^ Review* 



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THE RETAIL 



1 



FLORIST 



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THE URN AND BEAUTIES. 



The !ii;c(iiniiaii\ illy illiistr,-it inn slmus 

 llio Jarjfpst (Icsiiiii Avhicli was used at llic 

 I'linfral of tlic late (ioNcnmr .Idlnisoii. of 

 .Minnesota. It is a ijicn- (]iiit«' comnionly 

 i-allt'il for. not only for t'nricial ](ur|i(is('s, 

 liut for ]ir('S('n1atii)ns. for store o|i(Miinj;s 

 and for many ntiiei' |]iir|i(]ses. usually 

 w li(>re a eolledion has heen taken up 

 aiuoiii;- a niunliei' nf persons anil wlicre 

 soinefliiiiy laiye and sliowy must be su])- 

 jili(^d. The urn. id' eourse. is a Aviro 

 t'ra.nie liJieil in the usual iruuuier and 

 made soiiij, in this i-asc with ast(M"s. 

 iliouyli fi'e(|uently white carnations are 

 used. Holm iV Olson, who made this ar- 

 rangement, added a i^ailand running- from 

 lop to I)ottom of the mil, in \\hich they 

 used cattleyas. \alley and adiaiitnm, \vitii 

 a few selected roses, and wliicdi ailded 

 larf^el\' to the appearance ot' the piece. 

 < )f course, notliiny lint loiijf-steinmed 

 ]'>eauties will sullice for the (illiii<j of the 

 urn. 



HALLOWE'EN WINDOWS. 

 The Spirit of Mischief. 



Ilallowc'en is the e\ciiini^ of ()c|(dii'l 

 :il. the eve oi- \iui| ,,)■ AH IhiHows. or 

 All Saints' day. aiul the latter part of 

 next \\(>ek those retail llorists wlin ;it- 

 teiiipt to take advantajie cd' special occa 

 ~ions throiiyh ap|propiiate window de<-o- 

 ration< will clisphiy iinii|iie aiianyemcuts 

 of autumn material. 



The more the wiiid'iw partakes id' tiie 

 lioisteidiis and care free nalnie. the more 

 it typifies the spirit of I lall<M\e "en. Ii'idi 

 I'll l^.iirns t lins w rote : 



Soiiii' mil r\ . Iri<'iiill>- r..iiiilr.v f.ilUs 



■| lit'clliri iliil iimvi'ili'. 

 'Ii. Iiiiiii llicir nils Mill! Imii ijirir slncl^s. 



.\\l' llMllll llicir llllllnwcrll. 



ilalhiwe'eii is an nccasioii ot' jiopiii.ar 

 superstitions ;ind olisn-x ;iii,.r> in ni;iii\' 

 • hristiaii countries, fairies, witches and 

 imjjs of .all kinds lieiii^; suppnsed to lie 

 tliou especially active. In jii\enile Anier 

 ica it is the oi-c.asion for teaiin;^- down 

 llie iiciyhtior 's fence .and sljokiii;: it up 

 :iy:iiii-t iii'^ front door. In Scotland, as 

 related liy liiiriis. the e\eniiit; i'^ •''<' 

 '|ueiitly cidelirated liv meetiii^^s of \onn<^ 

 people wlien v.arions inystical or plavt'iil j 

 i-ercmoiiies are peit'ormed, with the \ lew 

 of roveaiiiiM she future hn^liaihU and i 

 w i\ (>s. 



So wlien thi' lliili--t decur.-iti-. lii< will 

 ■lo\\ foi llalliiwe 'en. iiiisrliiet' r.-ither 

 1 1'aii art slionhl lie i \ pitied. 



The illiistiatini |i;iyi' '.I i< n- 



I'iodii'i'd frmn a pliii'.i;:rapli of the ll,-il 

 lowi'en \-,iiidn\\ la>-t ^e.-isoii ;il the ^tiOi' 

 'if .l.ici.li Sc-hnl/. l.oiii~\ille, \\\ The 

 'iiil\ flowers ii-.'i| wnr i-iMysantlieiiiiiins. 



■ lad tlli'^e weir !iijl the lj|;j, failcX'. exili- j 

 liitimi lilooin-. lull the sni.-iller and I 

 rouuiiei -r;idev i,t' stock, a-- liltiiiti in het ' 



'ei with hlj^hly coloieil <i;i|< leaver, i-iiril I 



-'alk<. pumpkins .and diied yia--sc--. A ' 

 \'.indow alone ^iinil;ir line-. i;iii lie 

 woi'ki'd out liy any retail llniist, ;iiiil 

 wliere sadi a mie h.-i^ a windnw mi a I 

 main tiaM'led -licit, a 1 1 a Mow e 'ni dei-n ' 



ration will jiroxe an attracti\e thin;;, 

 espi'cially if the window usnallv is deco 

 rated in the ct)innioii|dace way. 



Bell's Spooky Window. 



.\ recent Hallowe'en \\iiidow display 

 at the store of the J-$ell Mor.al Co., in 

 I'ranklin, I'a.. was skillfully ilesi<iiied 

 .and strikingly realistic. The decoration 

 icju'esi'iited a corner of a corn Held, \\itli 

 cerii shocks, a tipped li.asket of ears of 

 corn, and a nuinlier of |)umpkiii jack-o'- 

 lanterns, i-'.acdi of the lanterns contained 

 an electric liyht. inside the face open 

 inys of the lanterns were |ilaceil pieces 

 of oraiiyc colored cre])<' paper, and the 

 window lii^hts were iilso shaded with the 

 oranj;e paper. This illumination <ia\(' 

 tlio window at nii;ht a yellow, deep moon- 

 li^ht ylow that w.as (|iiite ''spooky.'' 

 The edjie w.as finished with sheet moss, 

 ferns, etc. l'"or a liacky round there was 

 an old-fashioned rail fence, the corners 



id' which were filled in \\ith ,, 

 inaidi. and hucklelierry In 

 frosted red le.i\es. ('limliin- ,^, 

 fence and a roniid t li(» edoe- , • | ^, 

 dow was the lieautiful liitters\ ■ , 

 tins scandens. 



DECORATING VEHIC :s. 



.\ source of coiisideralile Ic, 

 llorists this summer lias heeii i 

 tioii of vehicles for iiidustri;' 

 'I'lie day was when these ])ai;: 

 for no other decorations thai 

 fhiys. liuiitiny or tissue pajier 

 natural flowers are usoil to a 

 less extent in jiractically e\er\ 

 play. It is a moxeiiioiit wliic 

 rists well may encourage. Iiecii 

 affairs almost always coiiio in \ 

 of the year wIkmi tlio flower 1. 

 dullest. Avheii stock is clieapes 

 florist most anxious to turn , 

 penny. 



The illustrat ion on page I 1 

 ;i ]ihotograpli of an outfit dec 

 the l''iftli Avenue I'loral Co.. ( 

 (). In this city the IJetail 

 Assoidation gives an annual pa 

 jdcnic and this y(>;ir offered a 

 .$.1il for the most artistically 

 wagon in the parade. The ill 

 shows the winner, out of more 

 decoi'tited \eliicles, the paradr 

 nearly two hours to jiass a gi\ 

 The Ihirist used sniiinx and i 



:'arade. 

 - e;il!e, 

 iiiise (f 

 ■lit no's 

 •;iter ,. 

 "■h di- 

 tlio il, 

 ■" the.. 



I10-3 ;,, 



"111 tu 

 linn.;: 



■acil ty 



' 'rowers' 

 • iile an: 

 prize of 

 11 1'orati.; 

 I i -I rati..'. 

 iiiaii 4"" 

 '■' 'luirii.' 

 ■ ■! pniii- 

 :iniati.:.:s 



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II 





Floral Urn for Governor's Funeral. 



