November 4. 1909. 



The Weekly Florists^ Review* 



J3 



New Store of C. A. Samuelsoot Chicago, on His Opening Day. 



land rose, sent with the compliments of 

 Poehlmann Bros. Co. The main feature, 

 however, was a large table of cattleya 

 plants in splendid bloom. The ice-box 

 for the display of cut stock stands at one 

 side near the front of the store. 



Just at the rear of the ice-box a pas- 

 sage leads to the telephone booths and 

 to the store next door, which has been 

 fitted up as a demonstration room. It is 

 richly carpeted and the walls are lined 

 with display cases and shelving for what 

 is possibly the largest line of pottery 

 shown in any flower store in the country, 

 with brass receptacles and an infinite 

 variety of baskets. A special feature is 

 the line of Copenhagen pottery, of 

 lurious design and beautiful coloring. 

 The lighting here also is a feature. 



During the opening there were three 

 (able decorations in the demonstration 

 room, the central one being of cut 

 '-yclamen bloom in china waterways, with 

 a centerpiece of English hothouse grapes. 

 It is intended to at all times have some- 

 thing on view here to attract flower 

 ''uyers. 



At the rear of the demonstration room 

 s a storeroom for the general stock of 

 baskets, and back of this, but connecting 

 with the main store, is a large conserva- 

 tory, at present filled with the palms used 

 on decorations, but to be used at holiday 

 times for blooming plants. Back of the 

 main store are two work rooms, well 

 lighted by skylights, and Mr. Samuelson 

 can congratulate himself that he not only 

 IS now located where he can be free from 

 the vexations which go with short-time 

 /^^.^^'. ^"^ where he has much better 

 facilities than ever before in his career. 



During the days of his formal opening 

 he welcomed hundreds of visitors and 

 gave each one a souvenir in the shape of 

 an imported German china pot and 

 saucer containing one of the ferns used 

 for dishes. 



The Eeview can supply any horticul- 

 tural books at publishers' prices. 



Aurora, III. — Tremulis Bros., propri- 

 etors of a flower store at 7 and 9 River 

 street, have leased the building formerly 

 occupied by Daniel Gee. Both of the 

 buildings are owned by the city and will 

 not be torn down until next March, when 

 Downer place will be straightened from 

 the bridge to River street. 



Demonstration Room in C. A. Samuelson's New Store. 



