12 



The Weekly Florists^ Review* 



NuVKMBKIt 4, 1009. 



!< <^.'»^>^.'<^.'»^.<»H.<*^.<*^?^.'*^.<<^/'yf»i'-s^»>''^=^r»>'^^?»>'^.'»^^ 



THE RETAIL 



FLORIST 



^^M^^^^^^^^ 



v^si 



JUST A FEW SUGGESTIONS. 



^Vlu'l•(' a lliiiist 's work in dt'sioniiijT or 

 (Iccoiiitiii'i- is limited tcy luiicial work, a 

 iK'w llowcr. or a in'\\ idea or siiji^iostion, 

 is Mclcoiiic to ri'lii'vo the inoiiotoiiy. In- 

 stead of kct'jtiiij; only the dcsiynts most 

 salaldc. as tlio ]iillo\v, wicatli. cross and 

 anchor, \\1rmi vou liny in another stock 

 in(dnde two or three diU'erent desij4ns now 

 to yon and your j^eiieral trade, iisinpf 

 jndgnu'nt as to size and the amount to 

 expend. Often an order nniy be more 

 (|uickly obtained, or an indifferent t-us- 

 tonu'r jileased, if you <dfer a new design, 

 such as a broken column, a basket or 

 whatever is not customarily used. Of 

 course, each must decide according to his 

 knowledge of the trade. This gives one a 

 new interest and greater ability in his 

 work. 



\\ hen gro\ving to Indp su})ply your own 

 trade, it is most certainly an advantage 

 to have a number of different ferns, flow- 

 ers and foliage grown expressly for your 

 designing, either in pots, fiats or beds. 

 in some places it is almost iini)ossible 

 to keep a good pot of anything to cut 

 from, and arrangements must be made to 

 satisfy both plant buyer and maker up. 

 A good grower can soon make empty 

 sj)aee pay, where there is ready sale. 



Suppose you are using flowers com- 

 monly on the market, then grow baby 

 jirimroses, cyclamens, sweet alyssum, for- 

 get-me-not, various ferns, asparagus, adi- 

 antums, and nejdirolejiis, but not every 

 variety of tlie latter, only those you find 

 most j)raeticab 



The leaf-mold to be had in many jilaces 

 near hardwood groves is just the right 

 kind to mix in with your fern soil to 

 make it grow paying plants. 



The soft gray of Asparagus decumljens, 

 with its flexible stems or vines, is ad- 

 mirable for use with carnations or other 

 flowers having gray-green foliage. With 

 jiink of the ])aler sorts it is charming, 

 and can be more readily twined or ar- 

 ranged than sniilax. 



Knglish ivy makes a good showing for 

 a touch or main fdling in pieces. So do 

 the leaves of cyclamens, specimens of 

 which may be chosen from a lot of seed- 

 lings that are lieauties. Kose of Marien- 

 tlial. having a l)road silver band about a 

 dark center, is one of the best. Some of 

 till' salmons have a fine dai'k leaf of riidi 

 color e\en wIhmi slightly marked, (ialax 

 is also good, but in many jilaces has been 

 overdone ami finds little sale. 



The cydaineTi leaves are ]i(rha.]is best 

 for touches to finish cither other foliage 

 or flowers, as a broken column of ivy, 

 using a few of tlu> silver-banded leaves 

 in a (Instei- at the base, a wreath of the 

 liea\ier adiantums with a rosette or two. 

 or a simulated spray of well marked 

 cyclamen leaves, having only the one sort 

 of leaf, not mixing tlie blotched with the 

 banded. "Wreaths or any simple de- 

 sign, filled in rather idosely w ith all white," 

 jiink or rose-jiink carnations or well 

 opened Beauties, would look well with a 

 liiinch of the same leaves. 



At places wliere there is a variety of 

 occasion for your use of flower and 

 foliage, the work is a great deal more 

 interesting, but there arc undoubtedly 

 many more towns where such trade could 

 be worked up by degrees, when the size 

 and prosperity of those jilaces ]iermit. 



A centerj)iece decoration recently seen 

 at a birtiiday surprise was a garland of 

 pink roses, cut to three and 6-incIi stems, 

 laid flat upon a large center of maiden- 

 hair, broken short from the bases of the 

 fronds and having the paints spread out- 

 ward, like rich embroidery over the white 

 linen. Soir.ething similar seemed partic- 

 ularly appropriate for wedding break- 

 fasts or jire-nuptial jiarties, being simple, 

 yet giving the boanl a festive air. 



Yioi.ET Sylve.ster. 



SAMUELSON'S NEW STORE. 



The accompanying illustrations give a 

 rather inadequate idea of the attractive- 

 ness of the new store of C. A. Samuelson, 

 at 2132 and 2134 Michigan boulevard, 

 Chicago, where a formal opening was 

 held last week. 



Kvery once in a while a landlord gets 



C(.' 

 C!l 



c:i 

 Ti 



the idea that, becau.se a tenant 

 stayed with him many years with 

 stantly advancing rents, the tenant 

 not possibly move. This was the 

 with ]\Ir. Samuelson's landlord, 

 flower store had been located in the 

 ington hotel for so long the owner of tl 

 property thought Mr. Samuelson was ru; 

 niiig it for the express benefit of il; 

 landlord, but just about the time notir 

 arrived of another boost in rents at tli 

 expiration of the lease an opportunii 

 was presented to get the two stores i' 

 tlie building almost directly opposite o 

 a long time lease and at a reasonabi' 

 rental. ]\lr. Samuelson at once closed tli 

 deal and has been all summer fitting u| 

 the new store, ile spared neither though' 

 nor expense to make it everything that ;, 

 first-class flower store should be. Tin 

 main store even had two complete ceil 

 ings ]iut in, the first one not giving tin- 

 desired effect, which neces.sitated strip 

 ping it to the lath. 



The walls of the store are decorated in 

 green, with mahogany, marble and brass 

 for the fixtures and with elaborate 

 ground glass electroliers for the lights, 

 As in all modern flower stores, there is 

 no counter, handsome wall cases being 

 provided for the display of pottery, rib 

 bons and other articles, and marble 

 topped bra>s tables, which can be movoil 

 about at will, being used for made-up 

 jilant arrangements, vases of flowers, or 

 any articles it is wished to push. For 

 the opening the wide show window was 

 decorated with oak leaves, large Apple- 

 ton mums and baskets of yellow pom- 

 pons. Tall vases of cut flowers were 

 advantageously disposed around the 

 room, a notable one being of I\Iy Mary 



Table Decoration in C. A. Samuelson's Demonstration Room. 



