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Nt)Vi:Mi(i:K 4, 100!). 



The Weekly Florists^ Review* 



J3 





New Store of C. A. SamuelsoUt Chicago, on His Opening Day. 



l-ind roso, sont uitli tlio coiiipliincnts of 



I'oolilniaiin Bros. Co. The miiin featuro, 



lidwcver, Avas a largo table of eattloya 



I'lants in splendid bloom. The ice-box 



lor the display of cut stock stands at one 



kIc near the front of the store. 



.lust at the roar of the icebox a pas- 



iffc leads to the telephone booths and 



'"> the store next door, which lias been 



lifted up as a demonstration room. It is 



ii'hly carpeted and the walls are lined 



' ith display cases and shelving for what 



^ po.ssibly the largest line of pottery 



liown in any flower store in the country, 



wtli brass receptacles and an infinite 



:iricty of baskets. A special feature is 



lie line of Copenhagen pottery, of 



urious design and beautiful coloring. 



lie ligliting here also is a feature. 



During the opening there were three 



■■d)le decorations in the demonstration 



"oni, the central one being of cut 



yelamen bloom in china waterways, with 



I'eiiterpiece of English hothouse grapes. 



' is intended to at all tim&s have some- 



i'ing on view here to attract flower 



livers. 



At the rear of the demonstration room 



- a storeroom for the general stock of 



i^iskets, and back of this, but connecting 



itli the main store, is a large conserva- 



"I'v, at present tilled with the palms used 



'II decorations, but to be used at ho!id;iy 



'lines for blooming plants. Back of the 



'•liii store are two Mork rooms, well 



'ighted by j-kylights, and Mr. Samuelson 



■III congratulate himself that he not only 



''^ now located where he can be free from 



"ifi vexations which go with short-time 



'l^'ases, but where he has much better 



'acilitios than ever before in his career. 



iJuring the days of his formal opening 

 he welcomed hundreds of visitors anil 

 gave each one a souvenir in the shape of 

 an imported German china ])()t and 

 saucer containing one of the ferns used 

 for dishes. 



The Review can supply any horticul- 

 tural books at publishers' prices. 



AiKoKA, li,i.. — Tremulis Bros., projiri- 

 etors of a flower stor(^ at 7 and i) b'iver 

 street, have leased the building formerly 

 occuiiied by Daniel (ice. lioth of the 

 buildings are owned by the city ami will 

 not be torn down until next .March, when 

 Downer place will be straightened from 

 the briilge to Kiver street. 



Demonstration Room in C. A. Samuelson's New Store. 



N 



