November 11, 1909. 



The Weekly Florists' Review* 



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THE AUTUMN 



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EXHIBITIONS 



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CHICAGO. 



The Chicago flower shows have for 

 years been notable as the largest and 

 most successful from a financial stand- 

 point of any held in the United States, 

 and the exhibition of last week achieved 

 a success especially notable when it is 

 considered that it followed the great na- 

 tional flower show and had to stand com- 

 parison with that unparalleled event. 

 rrom the public point of view this year 's 

 Chicago show did not suffer by compari- 

 ■on with the national exhibition. It dem- 

 onstrated that 75 cents is not too much 

 to charge for admission to an exhibition 

 the size of those given in Chicago, and 

 it turned out that an excellent profit was 

 made for the Horticultural Society of 

 Chicago, in spite of the fact that the 

 show cost between $9,000 and $10,000. 

 The weather was excellent up to Sunday, 

 the closing day, when an all day's rain 

 cut off several hundreds of dollars at the 

 gate, for Sunday the last two years has 

 been among the best days the show has 

 had. 



From a trade point of view the num- 

 ber of entries was somewhat disappoint- 

 ing, especially in chrysanthemums and 

 miscellaneous plants, but the arrangement 



of the cut blooms of roses and carnations 

 on an elevated platform at the end of the 

 hall gave an opportunity for excellent 

 display, the landscape plan was perfect 

 and it was the public's verdict that the 

 general effect of the show was the best 

 yet seen in Chicago. The public knows 

 nothing of number of entries; it is gen- 

 eral effect and special features that 

 count. 



The Retail Exhibits. 



Throughout the week the retail booths 

 were among the specially attractive fea- 

 tures and to them a large part of the suc- 

 cess of the exhibition must be credited. 

 The retailers were privileged to rearrange 

 their exhibits daily, and judgment was 

 passed each day, the premiums of $100 

 and $65 in each class being determined 

 by the highest average score. In prac- 

 tically every case the change made in the 

 exhibits was through the renewal of the 

 flowers with some other variety than had 

 previously been used. The table decora- 

 tion showed the use of a different flower 

 each day, and the wedding booths also 

 demonstrated the effectiveness of differ- 

 ent classes of materials. The booth ar- 

 ranged by Miss Schiller became the not- 

 able one toward the end of the week, be- 



cause of the wall decoration which showed 

 her rare facility in the arrangement of 

 flowers, the background used being As- 

 paragus decumbens. Possibly a better 

 decoration than the one photographed and 

 reproduced in this issue was that in which 

 the white pompon chrysanthemum Diana 

 was used. The scores of the retailers 

 were as follows: 



Mantel decoration, J. F. Kidwell & 

 Bro., two firsts and four seconds ; Schiller 

 Estate, four firsts and two seconds. 



Table decoration, E. "Wienhoeber Co., 

 six firsts; C. A. Samuelson, six seconds. 



Wedding decoration, Schiller Estate, 

 four firsts and two seconds; A. Lange, 

 two firsts and four seconds. 



Booth in which the principal feature 

 was any other than the above, George 

 Wittbold Co., four firsts and two sec- 

 onds; C. A. Samuelson, two firsts and 

 three seconds; J. F. Kidwell & Bro., one 

 second. 



One hundred American Beauties with 

 accessories, arranged for effect, Bohan- 

 non Floral Co., first; C. A. Samuelson, 

 second; Schiller Estate, third; five en- 

 tries. 



The Carnations. 



Carnations were the special feature at 

 the show November 4 and were the most 

 notable feature of the entire exhibition. 

 Considering that the quality of carnations 

 in general this autumn has been below 

 the standard, the exhibits were such as 

 to excite the unbounded admiration of 

 growers. Another feature to cause spe- 

 cial comment was the fact that Milwau- 

 kee growers came down in force and 

 cleaned up some of the best awards. In 

 fact, the success of the Milwaukee ex- 

 hibitors, following the success of the 

 Holton & Hunkel Co. in winning the 



Prize-winning: Wedding Decoration of Schiller Estate at the Chicago Show, Arranged by Miss Schiller. 



