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28 



The Weekly Florists^ Review* 



NOTEMBEB 11, 1909. 



hamper so that the floweft shall extend 

 out of the basket at one end and the 

 front. See that the stem ends are in 

 water in the hamper, and drop the lid 

 of the hamper. Tie loosely at the clasp 

 of the 'lid with some cord, to correspond 

 with the color of the flowers. On top 

 of the lid ^ay a choice cluster of grapes. 

 Extend the design by using loose mums 

 and gr&pes at each end of the hamper, 

 as tlie length of the table requires. 



For individual place decorations: Cut 

 off large incurved or semi- double mum 

 flowers entirely from the stem, and set 

 upright like a plate. Line with an adian- 

 tum leaf and fill with nuts or confec- 

 tionery. 



Natural or bleached wheat is among 

 the good accessories for mums. How to 

 use it is the query. In a window decora- 

 tion it can be used as a floor background, 

 in a shock, in a stack of sheaves with 

 flowers between or with wisps of wheat 

 among the flowers, or it may be easily 

 adapted to the shape of a handle basket 

 or as a tie for a cluster of mums lying 

 flat; also with autumn leaves as a set- 

 ting for a vase or basket. 



A Wiodow^ or Store Display. 



For a window or store display piece: 

 A large, rough basket of vegetables or 

 fruit, well arranged, with a stuffed bird 

 perched on the edge, looking down upon 

 the feast; a liberal display of mums close 

 by will complete the decoration. Or, a 

 hollow stump, open at the top and one 

 side, displaying pumpkins, apples, etc., 

 with ferns and chrysanthemums clustered 

 generously around the stump and as far 

 back as space will permit. 



Apples are difficult to arrange. One 

 good setting for them is red beech leaves. 

 They can be wired on the branches among 



farfugium and numerous others which 

 your stock of plants will suggest. 



Gertrude Blaib. 



PLAN DELIVERY ASSCXZIATION. 



Retailers Get Together at Chicago. 



Times without number the Review has 

 sought to impress upon the retail florists 

 of the country that the business might 

 be greatly enlarged to the advantage of 

 all by pushing the feature of the de- 

 livery of flowers in distant cities on mail 

 or telegraphic orders. Wherever retailers 

 have made effort to enlarge this depart- 

 ment of the business they have met with 

 much success, whether they sought to se- 

 cure orders from the public for transmis- 

 sion to florists in distant cities, or 

 whether they sought to make known to 

 the trade their facilities for handling 

 such orders as might be entrusted to 

 them. 



The business of the exchange of orders 

 has finally reached such large proportions 

 that there was a meeting of some twenty 

 retailers at Chicago, November 5, on the 

 call of the president of the S. A. F., to 

 consider the organization of a retailers' 

 delivery association under the auspices 

 of the Society of American Florists. 



The meeting was called to order by 

 President Valentine, who asked for a 

 nomination for chairman; Irvin Berter- 

 mann was selected for the post, and W. 

 N. Rudd was made secretary. There 

 was full discussion of the project, ending 

 only on motion of E. Wienhoeber that 

 the chair appoint a committee with J. A. 

 Valentine as chairman, and power to add 

 to its numbers at its discretion, to pre- 

 pare a complete outline of organization, 

 to be presented to another meeting of 



Table of Orchids Shown at New York by J. A. Manda, W^est Orange, N. J. 



the leaves, either to lie flat to decorate 

 walls or as overliead tree-like branches. 

 Scattered among the fruit or fastened to 

 the branches like the apples, may be used 

 any kind of light pink, loosely built 

 roses, preferably full blown. 



Fresh prunes or dark colored plums 

 may be similarly used with the green 

 beech leaves and combined with yellow 

 chrysanthemums. Other kinds of foliage 

 which can be used with mums are Rex 

 begonia leaves, fancy caladiums, coleus,^ 



retailers to be held in connection with 

 the annual convention of the Society of 

 American Florists at Rocnester next Au- 

 gust, or sooner i^ ^und practicable. 



In the discussion, in which most of 

 those present participated, it appeared 

 to be the consensus of opinion that mem- 

 bership should not be limited, but that the 

 responsibility of members should be 

 guaranteed, membership being made to 

 cost enough, either through a member-, 

 ship fee or a deposit of cash, so that 



membership would not be lightly for- 

 feited. 



J. A. Valentine outlined the idea with 

 a written statement of the situation as 

 it appears to him, which is published in 

 full in another column. 



Among those present at the meeting 



were: 



Lemon, F. H,, Richmond, Ind. 



Mangel, John, Chicago. 



Hauswirth, J. B., Chicago. 



Bertermann, Iryln, Indianapolis. 



Rudd, W. N., Morgan Park, 111, 



Hess. J. J., Omaoa. 



Schulz, G'eo. E., Louisville. 



RelUy, F. L., Des Moines, la. 



Page, C. N., Des Moines, la. 



Pallnsky, W. L., Chicago. 



Valentine, J. A., Denver. 



Smyth, W. J., Chicago. 



Herman, P. H., Council Bluffs, la. 



Wienhoeber, E., Chicago. 



Kemble, W. E., Oskaloosa, la. 



Kemble, R. H., Oskaloosa, la. ' 



Lange, A., Chicago. 



Asmus, Geo., Chicago. 



RETAIL DELIVERY ASSOCIATION. 



President Valentine's Plans. 



We are here in response to a call is- 

 sued b^ me as president of the S. A. F. 

 to see whether some plan can be devised 

 whereby our society can render such defi- 

 nite and valuable service to the retailer 

 as will make its membership necessary 

 and attractive to him. 



Prior to the last annual convention of 

 the society, I was impressed with the 

 fact that, whj^e there were nearly a 

 thousand florists enrolled, this number 

 included very few retailers who were not 

 also owners of greenhouses. 



The men who were exclusively retailers 

 had not, as a class, found membership in 

 our society attractive to them. I there- 

 fore recommended to the society that in- 

 stead of carrying on its work as here- 

 tofore, in one large assembly room, the 

 work should be divided into sections 

 which should hold their sessions in dif- 

 ferent rooms, and that a section should 

 be organized devoted to the interests of 

 the retailer. 



This recommendation met with the 

 unanimous approval of the convention, 

 and it was ordered that a plan should be 

 prepared and submitted to the directors 

 of the society at their next meeting. 

 That meeting will be held in Rochester, 

 N. Y., early in March. 



In order that the suggestions sub- 

 mitted might be complete and satisfac- 

 tory to the retailers, it seemed wise to 

 have them get together so that their 

 needs could be formulated, and it would 

 be certain in advance that the plans 

 adopted would meet with the approval 

 of the people it was desired to interest. 



To determine whether I was right in 

 thinking that the retailers would be glad 

 to join a movement of this sort, I wrote 

 nearly a hundred letters to such store 

 men as I knew, or had previously had 

 dealings with, making no attempt to have 

 the- list complete or exclusive. It was 

 simply to see what response would come 

 from a fairly representative list. The 

 letter sent out stated the action taken at 

 the summer convention of the S. A. F. 

 and the proposal to organize a retailers' 

 section. It asked for their endorsement, 

 and the privilege of quoting the re- 

 cipient as favoring it in a general way. 

 The letter further asked for suggestions. 



The response was so prompt and so 



general as to leave no doubt that the 



movement would have cordial support. I 



have had but one unfavorable reply. The 



following firms have permitted the use 



of their names: 



Bertermann Bros. Co., Indianapolis. 

 Iowa Seed Co., Des Moines, la. - 

 J. M. Gasser Co., Cleveland. 



Wiyitirsi 



