28 



The Weekly Florists^ Review* 



NOVKMBKR 11, 1909. 



lianij)t'r so that tlic ilowcrs sliall extend 

 out of the basket at one end and tlie 

 front. See that the .stem ends arc in 

 \vater in tlie liainper. and dro]! the lid 

 of the lianijx'r. 'I'ie lodsidy at the clasp 

 (if the licl \vith simie cord, to correspond 

 with the color of tlie liowers. On lop 

 of the lid lay a choice (duster of graj)es. 

 Jvxtend the desij^n by nsiny lo(ise mums 

 and jjrapes at each end of the hamper, 

 as the length of the table requires. 



For individual jilace decoratioiis: Cut 

 oif lai'ge incurved or semi double mum 

 liowers entirely from the stem, and sot 

 upright like a plate. Line with an adian- 

 tuni leaf and till with inits or contec 

 tionery. 



Natural or bleached ^\heat is among 

 the good accessories for mums. How to 

 use it is the query. In a window decora 

 tion it can be used as a Hoor background, 

 in a shock, in a stack of sheaves with 

 Ilowcrs between or with wis|)S (jf wheat 

 among the thiwers, or it may be easily 

 adapted to the shape of a handle basket 

 or as a tie for a cluster of mums lying 

 flat; also with autumn leaves as a set- 

 ting for a vase or basket. 



A Window or Store Display. 



For a window or store display ])iece: 

 A large, rough basket of vegetables or 

 fruit, well arranged, with a stuffed bird 

 perched on the edge, looking down npor. 

 the feast; a liberal display of mums close 

 by will complete the decoration. Or, a 

 hollow stump, open at the top and one 

 side, displaying ])umpkius, apples, etc.. 

 with ferns and chrysanthemums (dustered 

 generously around the .stump and as far 

 back as space will permit. 



Apples are difficult to arrange. One 

 good setting for them is red beech leaves. 

 They can bo wired on the Ijranches among 



farfugium and numerous others which 

 your stock of plants will suggest. 



Gertrude Blair. 



PLAN DELIVERY ASSOCIATION. 



Retailers Get Together at Chicago. 



Timt^s without number the T?eview has 

 sought to impress upon the retail florists 

 of the country that the business might 

 be greatly enlarged to the advantage of 

 all by ]>u3hing the feature of the de- 

 livery of rio\vers in distant cities on mail 

 or lidegraphic orders. \Vherever retailers 

 have made eifort to enlarge this depart- 

 ment of the busines-i they have met ■with 

 much success, whether they sought to se- 

 cure orders from the public for transmis- 

 sion to florists in distant cities, or 

 whether they sought to make known to 

 the trade their facilities for handling 

 such orders as might be entrusted to 

 them. 



The bu.sincss of the exchange of orders 

 has. finally reached such large proportions 

 that there was a meeting of some twenty 

 retailers at Chicago, November 5, on the 

 call of the president of the S. A. F., to 

 consider the organization of a retailers' 

 'delivery association under the auspices 

 of the Society of American Florists. 



The meeting was called to order by 

 President A'<alentine, who asked for a 

 nomination for chairman; Irvin Berter- 

 mann was selected for the post, and W. 

 N. Rudd wa.s made secretary. There 

 was full discussion of the project, ending 

 only on motion of E. Wienhoeber that 

 the chair appoint a committee with J. A. 

 Valentine as chairman, and power to add 

 to its numbers at its discretion, to pre- 

 pare a complete outline of organization, 

 to be presented to another meeting of 



Table of Orchids Shown at New York by J. A. Manda, "West Orange, N. J. 



the leaves, either to lie Hat to decorate 

 walls or as oxcrhead treelike branches. 

 Scattered among the fiiiit or fastened to 

 the branches like the apples, may be used 

 any kind of light pink, loosely built 

 loses, pr(d'erably full blown. 



Fresh prunes or daik coloicd j)lums 

 may be similarly used with the green 

 beech leaves ancl combined with yellow 

 chrys.anthemums. Other kinds of foliage 

 which can be used with mums are Rex 

 begonia heaves, fancy caladiums, coleus. 



retailers to l)e held in <^?iHiite«<tion with 

 the annual convention or the Society of 

 American Florists at^Jf()cnester Vext Au- 

 gust, or sooirer^ if/^und practicable. 



In the discu.ssTon, in which most of 

 those present participated, it appeared 

 to be the consensus of opinion that mem- 

 h(>rship shoidd not be limited, but that the 

 res|)onsibility of members should be 

 guaranteed, membership being made to 

 cost enough, either through a memher- 

 shi|) fee or a deposit of cash, so that 



membership would not be lightly for 

 feited. 



J. A. A'aleiitine outlined the idea witi 

 a written statement of the situation a. 

 it appears to him, which is published is 

 full in another column. 



Among those jircsent at the meetin;^ 



were : 



I.cmoii. 1". 11., Kicliniond, Ind. 

 Miinccl. .loliii, CSiiciigo. 

 Ilauswirth, J. E., Chicago, 

 liertcrnuiiiu. Irvin, IiKiiannpolis. 

 Kudd, W. N., Morjjau Park, 111. 

 Hess. J. J., Omaha. 

 Sdmlz, Geo. E., Louisville. 

 Ueilly, F. Iw., Des Moines, la. 

 I'age, C. N., Des Moines, la. 

 Pallnsky. W. L., Chicago. 

 Valentino. J. A.. Denver. 

 Smyth, W. J., Chicago. 

 Merman, I'. II., Conncil Bluffs, la. 

 Wienlioober. E., Chicago. 

 Keniblo, W. E., Oskaloosa, la. 

 Kcmtih', K. H.. Oskaloosa, la. 

 Lange, A.. Chicago. 

 Asmus, Geo., Chicago. 



RETAIL DELIVERY ASSOCIATION. 



President Valentine's Plans. 



We are here in response to a call is- 

 sued by me as president of the S. A. F. 

 to see whether some plan can be devised 

 whereby our societj' can render such defi- 

 nite and valuable service to the retailer 

 as will make its membership necessary 

 and attractive to him. 



Prior to the last annual convention of 

 the society, I Avas impressed with the 

 fact that, . while there were nearly a 

 thousand florists enrolled, this number 

 included very few retailers who were not 

 also owners of greenhouses. 



The men who were exclusively retailers 

 had not, as a class, found membership in 

 our society attractive to them. I there- 

 fore recommended to the society that in- 

 stead of carrying on its work as here- 

 tofore, in one large assembly room, the 

 work should be divided into sections 

 Avhich should hold their sessions in dif- 

 ferent rooms, and that a section should 

 be organized devoted to the interests of 

 the retailer. 



This recommendation met with the 

 unanimous approval of the convention, 

 and it was ordered that a plan should be 

 prepared and submitted to the directors 

 of the .society at their next meeting. 

 That meeting will be held in Rochester, 

 N. Y., early in March. 



In order that the suggestions sub- 

 mitted might be complete and satisfac- 

 tory to the retailers, it .seemed wise to 

 have them get together so that their 

 needs could be formulated, and it would 

 be certain in advance that the plans 

 adopted would meet with the approval 

 of the people it was desired to interest. 



To determine! whether I was right in 

 thinking that the retailers would be glad 

 to join a movement of this sort, I wrote 

 nearly a hundred letters to such store 

 men as I knew, or had previously had 

 dealings with, making no attempt to have 

 the list complete or exclusive. It was 

 simply to see what response would come 

 from a fairly representative list. The 

 letter sent out stated the action taken at 

 the summer convention of the S. A. F. 

 and the proposal to organize a retailers' 

 .section. It asked for their endorsement, 

 and the privilege of quoting the re- 

 cipient as favoring it in a general way. 

 The letter further asked for suggestions. 



The response was so prompt and so 



general as to leave no doubt that the 



movement would have cordial support. I 



have had but one unfavorable reply. The 



following firms have permitted the use 



of their names: 



Hcrtcrmann Bros. Co.. Indianapolis, 

 low.'i S<'<'d Co., Des Moinos. la. 

 J. .M. Oasser Co., Cleveland. 



