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NOTSMBEIt 16, 1011. 



TheWcckly Florists' Review. 



37 



Buffet Luncheon Decoration, Arranged as Part of a Show by the Wienhceber Co., Chicago. 



now be in a condition to house, and, 

 provided they are sufficiently rooted 

 and started, should give some Christ- 

 mas flowers. Many cannot be expected 

 this early and it is cloubtful if there is 

 much money in them even at double 

 the usual prices. 



See that other batches of bulbs, 

 whether in cellars, frames or outdoors, 

 are well supplied with water. The 

 upper soil may seem damp and that 

 below be quite dry. Many bulb fail- 

 ures are due to too little moisture at 

 the roots now. Where the bulbs are 

 being stored outdoors, care must be 

 taken not to allow them to get more 

 than a few degrees of frost. As severe 

 weather may come at any time, it is 

 well to have protective material at 

 hand to cover them when needed. 



Spanish iris and Gladiolus nanus 

 which are nicely started can be placed 

 in a cool house, also a batch of any of 

 the yellow, sweet - scented jonquils, 

 which naturally flower early and are 

 useful for retailing florists. 



The Compost Pile. 



Before freezing up weather arrives 

 an ample supply of fibrous loam should 

 be stacked, layered with well rotted 

 cow or horse manure. The turf can be 

 plowed lightly, which is much easier 

 than attempting to cut it by hand. 

 This compost will not, of course, be 

 ready to use until next year. Provision 

 should be made to fret a good supply 

 of loam, leaf-mold, well decayed cow 

 inanure, sand and other potting neces- 

 f=itios under cover as soon as possible. 

 Tt is disagreeable trying to secure 



any of these when once winter has 

 grimly shut down on us, but every June 

 we notice some of our brother florists 

 who are lazy in this respect. 



THAT LETTES-HEAD. 



At the risk of wearying some of its 

 readers, The Review has iterated and 

 reiterated the injunction: "Use a 

 printed letter-head; it's unbusinesslike 

 to do without one." Wholesalers, espe- 

 cially seedsmen who cater to growers' 

 mail orders, appreciate that thousands 

 and thousands of florists write on paper 

 that does not show the buyer to be en- 

 titled to trade prices; in fact, that leads 

 to exactly the opposite presumption. 

 It is because so many fail to realize 

 the importance ^f the appearance of an 

 order that The Review purposes to keep 

 after the neglectful ones until they 

 wake up to the fact that they stand 

 in their own light. 



The following is reprinted from an 

 advertisement of a paper manufacturer, 

 as showing the importance of a well 

 gotten up letter-head: 



"Build your business on your letter- 

 head. It's a bigger power than you 

 think. It has started many a success- 

 ful concern. It is helping to develop 

 many another. You may regard it as 

 a mere detail of correspondence. Wake 

 up! It's a good deal more than that. 

 It's one of the biggest things in com- 

 merce. 



"Our paper used in letterhead, 

 pamphlet, circular and brochure is ex- 

 tending the influence of every firm that 

 uses it. It is creating splendid im- 



pressions wherever there is a buyer. It 

 is an index of character. It is strong 

 in dignity and refinement. It indicates 

 aggressiveness, progress and style. It 

 arouses the same admiration as a stylish 

 woman or a well-groomed man. It will 

 strengthen your advertising campaign. 

 ' * What kind of a letter-head do you 

 expect from your banker, your broker, 

 your insurance man, your department 

 store, your furrier, your tailor, your 

 jeweler ? If it isn 't dignified or rich 

 you are shocked. If they send you 

 cheap-looking, poorly-printed matter 

 you are pained. You are bound to get 

 the idea that they are going back." 



THE USE OF LIME WATER. 



Please give me some information 

 about the advantages and disadvan- 

 tages of the use of lime water for 

 watering plants. W. G. 



The use of lime water is advisable 

 when there are slugs, eelworms or in- 

 sect larva? of any kind in the soil. It 

 is also helpful if the soil is of an acid 

 nature, as some plants do not thrive 

 under acid conditions. There is no 

 particular disadvantage in using lime 

 water, except the extra work. Most 

 of this extra work can be avoided if 

 air-slaked lime is mixed with the soil 

 when it is being prepared, which will 

 do away with the necessity of using 

 lime Avater. 



New Haven, Conn. — Plans have been 

 drawn for a handsome new residence 

 for William Slooombe. the Townsend 

 avenue florist. 



