20 



The Weekly Florists' Review^ 



November 30, 1911. 



First Prize Automibile of the Park Floral Co., Denver. 



emphasis in advertising and merchan- 

 dising flowers is laid on mere price of 

 material, the value of arrangement will 

 be lost sight of, of course. 



The middle classes are our chief de- 

 pendence after all. Dealers are re- 

 sponsible for general trade conditions 

 and standards of taste in their vicinity. 

 We are not caught in a deluge for the 

 existence of which we are not respon 

 Bible. 



Some Axioms. 



A few axioms derived from the fore- 

 going statements: 



There are congested districts about 

 a few trade centers. They pour in 

 quantities of stock which can not be 

 disposed of, except at holidays, unless 

 somebody resorts to serious price cut- 

 ting. There are districts with good 

 sized cities, which are natural distribut- 

 ing centers, without a wholesale grower 

 or commission dealer. The methods of 

 working off stock in a few crowded dis- 

 tricts are by no means applicable gen- 

 erally. 



There is this to be considered: The 

 flower business is unique. It must main- 

 tain its aesthetic atmosphere. Degrade 

 its ideals and you will have decay. Pure 

 commercialism will destroy the love of 

 flowers. They are luxuries and should 

 not be subject to too violent change of 

 price, as necessities are. 



One relief for the surplus: Gain more 

 flower buyers and stimulate heavier 

 buying by confirmed buyers, through 

 finer displays and intelligent advertis- 

 ing, rather than by continual price cut- 

 ting. Gertrude Blair. 



CEMETERY WBEATHS. 



We have a call for some wreaths of 

 green and berries for cemetery decora- 

 tion. What would you suggest as most 

 suitable and enduring? Would the 

 prepared magnolia be of any use? 

 L. J. B. 



Wreaths of box, decorated with a few 



sprays of ilex berries, i-iight answer 

 your purpose, or holly wreaths would 

 give satisfaction, but if you need large 

 wreaths it would be best to make them 

 to order. W. H. T. 



DENVER AUTO DECORATIONS. 



The accompanying illustrations show 

 two prize winning automobiles which 

 were in the parade held at Denver on 

 Thursday, November 16, while the apple 

 show and carnival were in progress. 

 The first prize, $100, was awarded to 

 the machine of the Park Floral Co. Yel- 

 low and white chrysanthemums were 

 used, and a string of small electric lights 

 around the main part of the car bright- 

 ened up the dark places. The chauffeur 's 

 coat and cap v;ere covered with mums, 

 as were also the bonnets worn by the 



young ladies, two of the office em- 

 ployees. Miss Avery Edwards and Miss 

 Lenore Williams. 



The second prize, $75, went to the 

 Denver Floral Co. The machine was 

 quite appropriately decorated with 

 branches of apple trees, laden with 

 fruit. Yellow and white chrysanthe- 

 mums and Asparagus plumosus com- 

 pleted the decorations. George Brenkert 

 and Miss Hilda Gustafson were the oc- 

 cupants of the car. 



FLORISTS BUT NO FLOWERS. 



The last number of The Review was 

 particularly interesting, as it contained 

 the report of the Milwaukee flower 

 show, with splendid illustrations. But 

 there is what 1 understand to be a re- 

 production of a photograph of the ban- 

 quet of the Milwaukee Florists' Club. 

 The guests assembled are all fine look- 

 ing men and loyal citizens, for I can 

 see the stars and stripes arranged 

 around the walls, but tell me, is this 

 really a florists' and gardeners' club's 

 dinner? Surely there must have been 

 a mistake made in the press room, for 

 I don't see a flower or a green leaf of 

 any kind anywhere. Wm. C. Hall. 



Montreal. 



The shoemaker's family proverbially 

 is without shoes, you know. — Ed. 



BEGONIAS IN ENGLAND. 



James Veitch & Sons, Ltd., Chelsea, 

 London, have within recent years de- 

 voted considerable attention to the hy- 

 bridizing of begonias of the winter- 

 flowering type. They took as their basis 

 tuberoils rooted varieties crossed with 

 Begonia Socotrana. Mrs. Heal, Julius 

 and Elatitfi- are a few of the varieties 

 already well known. 



At the last meeting of the R. H. S. 

 the firm exhibited three seedlings, each 

 demonstrating at distinct break in color, 

 and to each an award of merit was 

 voted. They are well worth the atten- 

 tion of the trade. They are as follows: 



Exquisite, very floriferous; erect 

 habit of growth, and flowers borne well 

 above the foliage; the largest flowered 

 of the type; pink, shaded bright car- 

 mine. 



Her Majesty, rich apricot tint, the 

 nearest approach to yellow in winter- 



Second Prize Auto of the Denver Floral Co. 



