20 



The Weekly Florists' Review. 



December 7, 1911. 



also be silent with regard to the plans 

 for affairs that are not yet announced. 

 You will find that reporters whom you 

 have favored will make a practice of 

 visiting your shop regularly for a list of 

 coming society functions, and you 

 must be careful and thoughtful about 

 your customers' wishes in this respect. 

 Do not neglect to get a notice of your 

 banquet decorations. If time permits, 

 write up in advance a description tally- 

 ing with your plans, and if you can not 

 get an interview with the reporter, 

 send it to him. But usually a phone 

 message will bring him promptly. It 

 will pay to know the corps of reporters 

 personally and be on good terms with 

 each one. Always report the new or 

 special features — your original treat- 

 ment of color or your adaptation of 

 society emblems to the table decora- 



of society affairs are the best free ad- 

 vertisements, and if closely followed up 

 they can not help but be profitable. 



Eight here comes to mind another 

 class of opportuni'ies for free publicity. 

 On the occasion of public carnivals, 

 fairs, expositions, holidays or conven- 

 tions, reporters are on the alert for 

 catchy show windows. Therefore, with 

 the help of a little suggestion from you, 

 you ought to get a valuable write-up 

 of your window decoration, with a men- 

 tion of your name, too, if your work has 

 sufficient merit. 



Cultivating acquaintance with re- 

 porters, then, will gain at least the sat- 

 isfaction of intelligent and accurate 

 reports to the flower-buying public, and 

 a clever reporter will see the advantage 

 gained for his department of the paper. 



G. B. 



Stork Design by Bandolpb & McCIcments. 



tious, the effect of lights, the favors, 

 special settiusrs, etc. 



Decorations That "Make Talk." 



Society women read carefully the re- 

 ports of functions given by other sets 

 or clubs in the way of receptions, 

 luncheons or dinners. We scarcely real- 

 ize how large a percentage of the inter- 

 est of these functions depends upon the 

 decorations. A beautiful arrangement 

 of good flowers in the centerpiece in 

 spires remarks to fill in the gaps in 

 conversation at table, while a unique 

 decorative feature at a reception re- 

 deems many a group of guests from 

 boredom. While the prospective hostess 

 avoids the scheme which she knows 

 has already been much used, she will 

 inquire what decorator is the originator 

 of the most significant ideas. It is of 

 prime importance, then, that these be 

 well reported. The floral decorations 

 are the purely aesthetic part of a social 

 function; good taste can comment upon 

 them; the most pleasant and elevating 

 thoughts can dwell upon them. 



Indirect But Vast Results. 



W^hile it must be admitted that the 

 benefits from society column reports 

 are at best indirect, yet, on the other 

 hand, there is no telling how far-reach- 

 ing their benefits may become. Next 

 to good window decorations, well pre- 

 pared descriptions of the floral features 



A THANKSGIVING DECORATION. 



The accompanying illustration shows 

 a portion of a Thanksgiving ball room 

 decoration by the Swan Floral Co., 

 Lima, O. The picture shows the 

 stage only, but the auditorium was 

 dressed in autumn leaves, sheaves, fod- 

 der and corn, in keeping with the pic- 

 ture on the stage, which was a corn- 

 field with shocks of corn, pumpkins and 



their vines, an old rail fence with under- 

 brush, the whole furnishing a setting 

 for a cabin scene. In the cabin were 

 spinning wheels and an old-fashioned 

 fireplace, in which electric globes made 

 the coals burn brightly. In the yard 

 were five pairs of Golden Seabright 

 bantams and at midnight they vied 

 with the ' ' orchestra ' ' in supplying en- 

 tertainment for the guests. As Swan 

 describes it: "They are the greatest 

 crowers you ever heard." 



THE STORK DESIGN. 



It certainly is a noteworthy event 

 when a wholesale florist is presented 

 with a pair of twin boys. This good 

 fortune recently came to E. J. MeCal- 

 lum, president of the McCallum Co., 

 Fittsburgn. Eandolph & McClements, 

 the Pittsburgh retailers, sent to Mrs. 

 McCallum the stork design shown in 

 the accompanying illustration. 



A FUZZY STORY. 



In spite of the fact that there was no 

 flower show at Chicago this year, the 

 following appeared in a recent edition of 

 a daily paper in an Iowa town: 



Apropos of the general fuzziness of the season — 

 fuzzy hats, fuzzy coats and fuzzy furs — tie fuzzy 

 chrysanthemum has made its appearance In Sioux 

 City. 



The first consignment of four dozen great flufTy 

 yellow and white flowers was received by 

 Rochlln & Lehman. They were purchased by an 

 out-of-town party at the fancy price of $8 per 

 dozen almost before local admirers had a chance 

 to take a look at them. 



The flowers were raised at the company's 

 greenhouse in Hinsdale, 111., and have been on 

 exhibition at the Chicago flower show which Is 

 now In progress at the Coliseum. They were 

 among the prize winning collections. The mums 

 are of the Col. Appleton and Golden Wedding 

 varieties. 



The local firm also entered prize winning Hud- 

 son river violets and pink and white Kiliarney 

 loses at the Chicago show. 



The Eeview is invited to preach a lit- 

 tle sermon with the complete untruthful- 

 ness of the above as a text, but it only 

 serves to recall the latest Rooseveltian 

 epigram. When asked to comment on 

 a certain theme T. E. said he would "as 

 soon think of discussing a pipe dream 

 with an out patient of Bedlam as to 

 discuss such nonsense." The wonder is 

 that any florist will permit the use of 

 his name in connection with any item 

 that is not in harmoify with the facts. 



Prove, Utah. — Mr. Jensen, proprietor 

 of the Provo Floral Co., reports ship- 

 ping trade rapidly increasing through 

 the state. 



Thanksgiving Decoration by the Swan Floral Gk, Lima, O. 



V 



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