32 



The Weekly Florists^ Review* 



DKccMisr.it 14, I'.MI. 



Avroatli is on a wire r\\\<^. liut a j^ood 

 one is (III rnttan; also, it has a ]>li'rc 

 ol' ^()(hl riiiliiiii (III it. Fine wreaths 

 can not lie nia<l(' up iiunh in aiivaiici' 

 unh'ss you have a >|M'ci;il place to st(ii-(^ 

 tlicni ill. ^■|lu rail 't lay a lii;;, full 

 wreath ilowii di' its \\('ij.;ht will crusli 

 it. llaiiL; tlieni up in the i-ooi. iniiist 

 ci'llar. It' Vdu c;iii i|ii that you laii 



make in aiKaiice all you i I aiol lia\e 



them ready when wanted for sale or 

 (leli\(i-y. 



Evergreen Wreathing. 



T;\ iM-Lifeen w reatllili::' oiire w;iN I he 

 item of serine! i ni|iiirt anee in <'lirist- 

 nia- ,L;reeiis. er jM-i'liaps e\en lir-t, l>ut it 

 i^n 't so any nmre, Smne tlorists >^(ill 

 hail. He it in i|uaiitity. hut it is sr;iri-i'l\- 

 ■-oM at all in the hiiih i-lass city stores. 

 Its ]iriiici|ial u^e is ill extei'ior decora- 

 tions. It loMwiis uji i|uiid\l\- in a warm 

 I'ooin. I'In en while in ci-ates, un|ia(d<ed, 

 some (doth (!!■ coxcriiiL; shouM lie thrown 

 oNcr it til keep the exposed o\it-ii|es 

 I'roni liisinu the fre-h iiicen coloi'. To 

 dip the liuiiches ill water for a niinr.te 

 or two will make tin- spi'.ays jiiialde and 

 easier to woi-k. hut if (i\erw(d it will 

 all the (piickei' turn hrewii or lilacl< 

 after heiuL: made u|i. 



The wreathiii;^ tliat is made up l'\ 

 tens ot' thousands of y.-ii'ds and seM tn 

 the tlorists t'or them t(i I'etail is a|it to 

 lie thin. Iiecause roinpet it ion and the 

 I'isinu price iif the i-aw matei'ial, Imu- 

 i|Uet Lircon. has l>roUL;!it the price down 

 too low t'or the manut'act urers to turn 

 out a I'eally ;:ood artiide; you can't 

 i/td something: tdr nothiiiL: at ('liiM-t 

 mas anv inoic than at anx other time. 



roiis('(pu'iitly iiiiuiy florists jirefor to 

 make th* ir own wroathinj,' and tlicu 

 store it awa\' in a frame or cool sIumI, 

 liut always coNcreil, so tliat the lij:lit 

 and air will lie e.Kiduded as inu(di as 

 po-silile. it' you use only a modei'ate 

 ijuantit\' of li;iht wreathing you proli- 

 alily can not make it as (dii>a|ily as 

 you can luiy it; it only pays to <4o into 

 makini: it if you want a s[ie(daily lieaxy 

 aitiile or if you want the usual ^rade 

 in coiisideralile (|Uantily. 'J''Ih' lii^ deal- 

 ers ill w I'eat liiuL; keep the cost of lalior 

 lower than the axcra^c llorist cai| jict 

 it. The\' |iay onl\' ahoiit ()•") cents per 

 liiii yards for makiii,i: tlm wrcathin,n 

 sidd at aliout I! cents per yard. Iliro 

 inexperienced women, none too stron;.; 

 at that, and they will not make li\in;i 

 \\a,i;es at that I'atc, nor will they turn 

 out -d uooil an arti(de ot' w I'eal hiuLi. 

 J^esides, \'ou have tlu' liother to lij:ur(' 

 on. 



Miscellaneous Greens. 



l-'or iiidooi' decorat ioiis wild suiilax 

 is the space coxcrer; notliinL:' to lieat 

 it. l>ut kee|i it cool •wliile you hold it. 

 For fine wreatlis, lialls and ludls, liox- 

 wood sprays lia\ c coiiu' into L:roat jiopu- 

 larity. For ^^ood decorations in or on 

 lai'Lic luiildinjis, laurcd \\ I'eatlnn^: is a 

 line arti(d('. It is a jiretty jircen, (dean. 

 does not drop and has not the (du'a]i 

 look of th(> e\ crLii'cen wreafhinL;. Fse 

 it where you can. It is perh.aps doulde 

 the <-ost of tiic e'.ei'L;r'een wreathing', 

 liut it looks it and is worth it. \'ou 

 can liu\' liy the yard, niaiie up. (dieapcr 

 than you can huy the spi'.ays and make 

 it up youi's(df. N'ou can ;^i't it in any 



A Type of Christmas Window— Bright and Full. 



j;rad(' your trade calls for. Xo amount 

 of frost liurts it. A coldframe, with 

 the li.Liht ex( luded, is a j;oo(l i>lace for 

 it, liut don't make too j;r(>at a tliick- 

 ness of it, for it flattens out and thou 

 is anything: luit ornamental. That is 

 the only troutde witli the wr(>athinj;- 

 you liuy; it needs to be rullleil up and 

 shaken out. 



There are any numlier of other Christ- 

 mas j:reeiis, some of tluiii (piite impor- 

 tant in certain localities, hut thos(^ 

 mentioned ;ire the ones in general use 

 pi-a( ti'cally everywhere. 



Mistletoe. 



()f course you must liaxc misthdoe, 

 hut you should not count your profit 

 on it liefoi'e you haxc the cash in tlu^ 

 reizister. .\Iisthdoe ]iro(its are mu(d» 

 like tliose counted on unliat(die(l (dii(dv- 

 eiis. .\ few ]ieople will say there are 

 I'o " ]iri\ ileiics ' ' allowed with the ua- 

 tixc spe(des and will lia\ c uotliinjj; but 

 the importeil articU'. but tlie j.;reat nia- 

 Joi'ity do not luiow the ditl'ereiice. It 

 is not of r(>cord that tlu^ mistletoe, 

 whi(h lias su(di (diarmiiiji' asso(dati()us, 

 leiols extra bliss to tlie exereis(> under 

 tli(> b()u.i:li when W(dl berried, but oor- 

 taiii it is that it often rea(dies tlie flo- 

 rist (|uite lierryless. Tli(> berries are 

 in the bottom of tlie case. If you buy 

 ten dollars' worth of mistletoe, yovi 

 will. |ierha]is, jiid your inonev ba(d<, but 

 you won't do that if you l(>a\e it in the 

 case and let e\ ery (derk maul it over 

 when wantinji to sehud a ."iDceiit spray. 

 I'lijiaik and sort it and juit a ]irice on 

 each jiroup, so that ( acli salesman can 

 r(>adily jock up wliat his customer 

 wants. JlandliiiL' will ruin it. 



Christmas Trees. 



Don't keeji tli(> Cliristmas trees in- 

 doors, or they \\ill dro]i tludr needles. 



'i'lie downtown stores in the cities no 

 loii^^cr handle ('liristm;is trees, but the 

 tlorists ill the outlyin;^ districts soine- 

 times meet the ;:roeer and the tree ]ied- 

 dler on tludr own ;.;round and hold their 

 own. Some who still push tlie ('lirist- 

 mas tree liusiii(>ss keeji a list of those 

 who ha\(^ bouuiit in other years and fio 

 after the orders se\eral days ahead of 

 the a|i|iearance of the trees at the cor- 

 ner liidcery. They call iiji on tlie t<de- 

 plioiie, or semi a salesman, or mail a 

 rejily ]iostal card; at least tiiev put the 

 tree (|uestion to every customer who 

 comes to tlie store. In those ways it 

 is possible to rouml up a gooil liunch 

 of orders ahead of delivery time. Of 

 cdurse, it' you j^vt up any Christmas 

 j^reeiis literature, it should be mailed 

 to all the well-to-do jieojile in your 

 neighborhood. The florist oiiylit to 

 make an (dTort to haxc a litth^ ludter 

 jirade of j^reens tliaii can b(> liouj^ht 

 of tlie provision stores or street sales- 

 men with whom he comes in competi- 

 tion, and tlie same way with trees. A 

 lot of ]ieople know a ;i(iod, slia]i(dy tree- 

 when they see it. ^'oll can sidi a lot 

 of these if you have the sto( k and fa- 

 (dlit ies. 



Table trees still are new in many 

 liicalities. These are little f(dlows, not 

 oxer two fe(d hijih, and are sold with 

 somi> sort of base to liold them uiiri<,'ht. 

 A jiiece of tree four to six imdies in 

 diannder, sawed into disks ;in imh or 

 two tlii(d\, makes a ^dod sujiport. If 

 the trees, as you buy them, are not 

 already fitte(l out, bore a liol(> in the 

 center of the disk, sharjien the end of 

 the little Chiistmas tree, (lriv(> it into 

 tlie liole, and there you are, all ready 



