Deobmbbb 21, 1911. 



The Weekly Florists' Review^ 



11 



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THE RETAIL 



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A SEATTIiE STOBE OPHNINa. 



It is quite the customary thing for 

 the retail flower stores to splurge a bit 

 just at the time that the fall trade is 

 opening and the accompanying illustra- 

 tions show what was done in this line 

 by the Hollywo(M Gardens, of Seattle. 

 T. B. Pritchard, who is manager of the 

 store, called his opening a free flower 

 show and advertised it widely, with the 

 result that as high as 2,000 people 

 visited it in one day, the last week in 

 November. The pictures on page 15 

 show the lavish character of the decora- 

 tions and the quality of the stock and, 

 to those not familiar with the strides 

 that have been made by the trade inter- 

 ests on the coast, will prove something 

 of a revelation. 



A MAN'S PRIDE. 



It has been quite the regular thing 

 for a man to maintain that his horse, 

 his dog and his child were the most 

 wonderful in the land. Some have even 

 gone so far as to include their wives, 

 and those who have acquired motor 

 cars have added them to the list of 

 the things in which they take unbound- 

 ed and justifiable pride, so it is quite 

 within the limits of modesty and good 

 taste for George Waldbart to claim 

 that the new automobile he will use 

 for his ChristmEj deliveries this year 

 is the finest in St. Louis. The machine 

 is shown in the illustration on page 13, 

 and evidently is up to date in every 

 particular. 



PEOGRESSIVE PITTSBUEGHERS. 



Gustav & J. W. Ludwig started in 

 the flower business in Allegheny Mar 

 ket, in the north side of Pittsburgh, 

 formerly known as Allegheny, Pa. Be- 

 ginning with one stand, they enlarged 

 their space from time to time as the 

 business grew, until they occupied five 

 times the original space in the market. 

 Now they use the entire four floors in 

 the building shown in the illustration 

 on page 12, at 502 Federal street, 

 in the best shopping district of Pitts- 

 burgh. The new store, just completed, 

 is provided with every modern con- 

 venience for the retailing of flowers 

 and the increased facilities already 

 show an effect in an increased volume 

 of business. When the store was opened 

 the key was thrown away — this flower 

 emporium never closes, open day and 

 night. 



DESIGNS FROM NEBRASKA. 



The illustration on this page is re- 

 produced from a photograph made in 

 the residence of a leading citizen of 

 Pairbury, Neb., and shows the work 

 made by the Fairbury Greenhouses for 

 a recent funeral. F. R. Hoffman is the 

 designer. 



Solyoke, Mass. — Gallivan Bros, are 

 erecting two more greenhouses, each 

 35x200 feet. . . - : 



LOOKS GOOD TO US. 



How much should a mtin take in from 

 a given amount of glass! It is a ques- 

 tion that comes in time after time, as 

 though anybody knew. The income 

 from a business of any kind, and par- 

 ticularly from a greenhouse, all depends 

 on the man. Location counts, of course, 

 but one man might make a fair living 

 under conditions where another would 

 starve to death. Tell us how big a 

 hustler you are, rather than how much 

 glass you have, if you want to know 

 how big a success you can make in the 

 business. All of which is brought to 

 mind by the receipt of the following 

 letter from a florist in a small town in 

 New York: 



"How is this," he says, "for a small 

 greenhouse, 15x60? 



' ' Sales first year $450.50 



' ' Sales second year 395.11 



"Sales third year 475.03 



"Sales fourth year 569.55 



"The sales for the fourth year are 

 really for only eleven months, for De- 

 cember is yet to be added to them, 

 and the record for the second year is 

 the same as for most other businesses 

 in the town, as there was a bank fail- 

 ure that hit everybody. Is that a fair 

 sale, or ought it to be more? Of course 

 I have just started in and don 't try to 

 get as good prices as the city green- 

 houses do." 



ASTERS TO FOLLOW TOMATOES. 



We wish to follow our tomato crop 

 with asters. The tomatoes will be out 

 about the middle of June. Can we then 

 plant the beds to asters and cut them in 

 time to plant tomatoes again about the 

 middle of August? At what time should 



the seed be sown, and what are the best 

 commercial varieties in white and pink 

 to grow under glass? H. F. 



Two months is hardfy sufficient time 

 to allow the asters between your tomato 

 crops. If you could arrange to plant 

 them about a month earlier, they would 

 do much better. It would be inadvisa- 

 ble to plant asters in small, narrow 

 houses, but if your house is wide, with 

 ample ventilation provided, you could get 

 good asters in it. Do not give them the 

 exhausted tomato soil to grow in. If you 

 use the same soil, be sure to give it a 

 liberal dressing of rotted cow or horse 

 manure. I would advise planting one 

 month earlier than suggested; or, if this 

 is not possible, run them until the mid- 

 dle of September. You cannot grow and 

 clean off the crop within two months. 

 Good indoor varieties to grow are 

 Vick's or American Branching in pink 

 and white, and Semple's giant pink. 

 You could also, if you wished, grow 

 splendid flowers of the giant Ostrich 

 Plume, pink and white. These usually 

 bring fancy prices. C. W. 



FORCING SPANISH IRIS. 



Can Spanish iris, or the bulbous iris, 

 be forced to bloom in the winter? If 

 so, how? C. L. E. 



The Spanish and other bulbous irises 

 will stand a moderate amount of forc- 

 ing. Presuming that they are well 

 rooted in flats or pans and have made 

 growths two or three inches in length, 

 they can be moved from their present 

 cool quarters to a greenhouse with a 

 minimum temperature of 45 to 50 de- 

 grees; the latter figure should not be 

 exceeded. Flowers of the Spanish iris 

 can not really be had in the winter 

 months, as few will be open before the 

 middle of March. There arc, however, 

 one or two dwarf varieties, natives of 

 Asia Minor, not much grown commer- 

 cially, which can be flowered much ear- 

 lier. March, April and May are the 

 months when Spanish irises grown under 

 glass are in season. C. W. 



Pricetown, Pa. — Harry Dry has 

 erected a large greenhouse on his truck 

 farm near here. 



Ftfaetal Deveos by the Fairbury Greenhoutes, FAitbuty, Neb. 



