28 



The Weekly Florists' Review. 



DaClMBKB 21, 1011. 



For New Year's and month of January we will be very strong on 



BEAUTIES, KILLiRNEY, MARYUND. RICHMOND 



all of excellent quality. We want to make special mention of our white and 

 pink Killarneys. Our growers are producing better stock this year than ever 

 before. You can depend on us to fill your orders, and on the quality. Our 

 prices are very reasonable. 



Boxwood per case, $7.50 



Bronze Galax " 7.50 



Green Galax " 7.50 



Some of Our Miscellaneous Stock 



White Lilac Snapdragon Peas Violets 

 Mignonette Pansies 



Thi* I tf^A ISIip^Afitf^n Pa wholesale florists 



I MJ^ ^^^V l^JI%7t99^mM \>V9 II. W. Mf. IZdi Mai face 8tt.. PHILADKLPHIA. PA. 



Open from 7 a. m. to 8 p. m.- 



MentioD Tbe Review whan you writs. 



overwhelmed with orders. "By far the 

 best season ever known," is the univer- 

 sal verdict. 



The promise for a record Christmas 

 in Brooklyn is bright. The Brooklyn 

 wholesalers are all cheerful. There are 

 two million flower lovers in Brooklyn. 

 Nearly every retail florist there is mak- 

 ing progress. In the green goods sec- 

 tion Harry Crawbuck has a big force at 

 work. The supply men repoTt a good 

 season. J. Austin Shaw. 



PHILADELPHIA. 



The Bising Eastern Market. 



The market this week may be com- 

 pared to a great ocean liner at sea: 

 the tremendous height of the billows 

 is increased by the fearful depths be- 

 fore and after. The Christmas wave 

 of business activity soon to come was 

 preceded by a week of dullness, with 

 business in a most unsatisfactory con- 

 dition. Irregular shipments, and ship- 

 ments of flowers that bear evidence of 

 an unsuccessful attempt to hold them 

 for the holidays, increase the troubles 

 of the salesmen, who find it difficult 

 to induce buyers to take good flowers 

 at fair prices. It is practically impos- 

 sible to make them take overripe stock 

 at any price. Under these conditions 

 prices fluctuate. The volume of busi- 

 ness was not equal to the week before. 

 There was heavy trading in greens, 

 particularly boxwood. 



Eoses are abundant and, generally 

 speaking, of excellent quality; with 

 Paper Whites and violets they form 

 the most serious condition for the whole- 

 salers. Carnations are perhaps the 

 strongest factor in a weak market, due 

 quite as much to the omission of ship- 

 ments as to the strength of the de- 

 mand. There is a fair amount of ship- 

 ping to help the rather moderate local 

 demand to form the total of business of 

 the quietest week since the opening of 

 the social season. 



Christmas Couditions. 



I am not sure whether the changes 

 that are so rapidly coming over the 

 Christmas market are generally under- 

 stood. To those who understand them. 



Holiday Orders 



Can be filled advantaflreously. Flowers are at their best; prices 

 lower than at Christmas. We offer fine 



Richmond, Klllarney, White Klllarney 

 and Princeton Roses 



Violets, Single and Double 



Carnations, Faster Lilies 



and all the best that the market affords. 



Send your ordera in early 



BERGER BROS. 



Wholesale Florttts 



140-142 North 13th Street, Philadelphia, Pa. 



Mention The Review when tou write. 



a word of apology; to those who do not, 

 these statements of fact may be of in- 

 terest. 



The demand for something bright and 

 pretty or for something fresh and green 

 is steadily increasing each Christmas. 

 This demand is subject to changes, due 

 to taste or to inability to secure what 

 is wanted at the desired price. The 

 difficulty in supplying this demand with 

 cut flowers, ordinarily preferred for 

 Christmas gifts, has broadened the field 

 of plants and of florists' supplies. The 

 improved varieties of both blooming and 

 foliage plants, and the improvement in 

 their culture, have created a greater ad- 

 vance in the demand for plants than for 

 either cut flowers or supplies. The prices 

 realized for the plants are as good as 

 they have ever been before, if not bet- 

 ter; the prices for flowers do not aver- 

 age so high. Eeally fancy blooms real- 



ize almost if not quite as much as they 

 ever did before, but blooms that are 

 not really fancy are sold at lower prices 

 in the lower classes. The advantage 

 that plants have over cut flowers is that 

 the buyer can see exactly what he is 

 going to get in advance, and can show 

 this in turn to his customer. The dis- 

 advantage lies in the greater expense of 

 handling in cold weather. It is probable 

 that the more moderate price of cut 

 flowers at Christmas is a decided ad- 

 vantage, because it brings them within 

 reach of a much larger number of buy- 

 ers. An interesting fact in connection 

 with these changes is that many of the 

 leading growers, particularly of roses, 

 have ceased to crop for Christmas, find- 

 ing that the depression that precedes 

 and succeeds the holiday, when the mar- 

 ket is so heavily loaded with stock, more 

 than offsets the higher Christmas prices. 



