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24 



The Weekly Florists' Review. 



Dbcembeb 28, 1911. 



INDEX TO ADVEETISERB, PAGE 94. 



CONTENTS. 



The Cbrlstnias Business 11 



— A New Leaf Turned 11 



"S" is For Switchman (lllus.) 11 



A St. Loula Establishment (lllus. ) 11 



Gardeners' Association 12 



Violets — Green Center In Buds 12 



Opportunltj Knocking Here 12 



Oamatlons — I'ropagatlng (lllus. ) 13 



— Cuttings Are Good 14 



— Stigmonose 14 



— Covered With Red Spider 14 



— Wlreworm in Soil 14 



American Carnation Society 14 



House of Mignonette (lllus.) 14 



Aster Blight 14 



Society of American Florists 16 



Long Island Floriculture (lllus.) 15 



A New Connecticut Range (lllus.) 15 



Roses — That Three Named Rose 16 



— Basket of My Maryland (lllus.) 16 



— Eel worms in Rose Soil 16 



— Kalserln Roses for Easter 17 



Table Decoration by E. Wlenhoeber Co. (lllus.) 17 



Gladiolus The Bride 17 



Bays and Rhododendrons 17 



BougainTlIleas 17 



Seasonable Suggestions — Antirrhinums 18 



— Wallflowers 18 



— Marguerites 18 



— Freeslas 18 



— Easter Lilies 18 



Chrysanthemums — May be a Sport 18 



Orchids — Seasonable Suggestluns 19 



Sweet Peas — Do Not Thrive 19 



— T'liming Yellow 19 



Soil and The Florist 20 



Boston 21 



Obituary — Victor Lemoine 21 



New York 22 



News Notes 23 



Date of Easter 24 



Why Flower Shows Fall 24 



Chicago 24 



Cincinnati .'. 31 



Philadelphia 32 



Bowling 39 



Vegetable Forcing 40 



— The Action of Lime 40 



— Scorched Lettuce Leaves 40 



Indianapolis 42 



Madison, N. J 42 



Washington, D. C 43 



Columbus, 4(5 



Ste.imer Sailings 48 



Seed Trade News 50 



— The Potato Crop 50 



— Lily Bulb Exports 52 



— Value of Immortelles 52 



— Catalogues Received 52 



Milwaukee 54 



Gladioli 4 . Second Year 56 



Nuc8«ry News 62 



^Peonies for Decoration Day 62 



Cywifie for Whi|iftJ'l.v <MiJB,. 63 



Padflo Coast . .Wi. ^Wk. 64 



— Portland, Ore i 64 



— Ix)s .\ngelcs, Cal 64 



— Seattle, Wash J5 



— San Franclsico, Cal 65 



— Tacoma, Wash .jl 



St. Louis i 



Detroit . ." 70 



Pittsburgh 72 



Rochester 74 



EvantvUle, Ind 76 



Greet±ouse Heating 86 



— About the Expansion Tank 80 



— A House With Two Partitions 86 



— Hent from Exhaust Steam 87 



— Three Connecticut Houses 88 



Baltimore 90 



New Orleans 92 



THE FLORISTS* REVffiW 



G. L. GRANT, Editob and Manaqbb. 



PUBLI8HKD KVKBY THURSDAY BY 



The FLORISTS' PUBLISHINO OO. 



S30-560 Caxton Building, 



508 Soath Dearborn St., Chicaso. 



Telephone, Habkison 5429. 



bkgibtxbkd oablx addbb8s. flobvibw, ohioaoo 



New York Office: 



mo Forty-Ninth St Brooklyn. N. Y. 



Tklkphonk, 2632 W. Borougrh hark. 

 J.Austin Mhaw, Manaoeb. 



Subscription price, 11.00 a year. To Canada, $2.00 

 To Europe, $2.60. 



Advertising rates quoted upon request. Only 

 strictly trade advertising accepted. 



Advertisements must reach us by 6 p. m. Tuesday, 

 to insure insertion in the issue of that week. 



Entered as second class matter December 3, 1897, 

 at the poet-offlce at Chicago, 111., under the act of 

 March 3, 1879. 



This paper Is a member of the Clilcago Trade 

 Press AissociatioD. 



SOCIEIY OF AKEBIOAN FL0HI8TS. 



Incorporated bj Act of ConKress, March 4, 1801. 



Offlcera for 1811: President, Qeorxe Asmai, 

 Chlcage; rice-president, R. Vincent, Jr., Whit* 

 Marab, Md.; secretary, H. B. Domer, Orbana, 

 HI.; treasurer, W. F. Kaatiag, Buffalo, N. Y. 



Officers for 1812: President, R. Yinceat, Jr., 

 White Marsh, Md. ; Tice-presldent, Angaat Poehl- 

 mann, Morton Grove, 111.; aacreta^ John Young, 

 Bedford Hills, N. Y.; treaaurer. W. F. Kaating, 

 Buffalo, N. Y. 



Annual conreation, Chicago, 111., Aognat 2t ta 

 23. 1812. 



Results bring advertising. 

 The Beview brings results. 



That 1912 may be as good a year as 

 1911 is as much as most of us need hope. 



Let the public know that New Year's 

 flowers do not cost so much as Christmas 

 flowers cost. 



New Year's is the cut flower day. 

 The plants were sold at Christmas and 

 are out of the running. 



Now for Easter, but let's not look so 

 far ahead we neglect to push a little 

 in the interval. Really, it's the steady 

 business that counts. 



They will tell you that the automobile 

 has added to the complexity of life. 

 Well, so has it made a new use for holly 

 wreaths — fine little ones to hang in the 

 limousine's windows. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



You all have heard the reteilers com- 

 plain at having to work day and night 

 before a holiday — but did you ever hear 

 what the man said whose trade that year 

 didn't require any night work? 



The shortest day of the year was De- 

 cember 22, nine hours and fifty-five min- 

 utes, but the next day^s greater length 

 was imperceptibly longer so far as the 

 florist was ccajcerned. Ironical, isn't it, 

 that the busfest days-, of t^ year also 



should be the shortest? 



ti£EAR TOtni SUSP 





It is extravagance to let small sur- 

 pluses go to waste — they easily can be 

 turned into cash by means ^of anv inex- 

 pensive advertisement in The Review. 



The two-liner did the biz all right. Sold out 

 the bulbs and it is taking a lot of time to an- 

 swer correspondence from those whose orders I 

 can not All. — S. C. MelUnger, Calla, O, Decem- 

 ber 26, 1911. 



The Annual Proceedings and Bulletin 

 of the American Rose Society for 1911 

 has been received from the secretary^ 

 Benjamin Hammond, Fishkill, N. Y. It 

 is a well printed and freely illustrated 

 volume of ninety-six pages and contains 

 the report of the rose society's partici- 

 pation in the National Flower Show at 

 Boston last March, the papers read at 

 the annual meeting, a list of members,, 

 list of registrations and the preliminary 

 premium list for the Detroit exhibition, 

 not to speak of some poetry on the rose 

 that evidently appealed to the estimable 

 and indefatigable secretary. 



DATE OP EASTEB. 



The date of Easter, 1912, is April 7. 

 Paste it in your hat. 



WHY FLOWER SHOWS FAIL. 



You ask * * what is the matter ' ' in ref- 

 erence to lack of interest in flower 

 shows.. I will answer: It is because 

 the succession of beautiful displays in 

 retailers' shop-windows furnish the pub- 

 lic with a free, continuous flower show 

 of great merit, even in the smaller 

 cities. Orchids, roses, begonias, carna- 

 tions and many other floral treasures are 

 set before the people daily as they pass 

 the florists' windows. Anyone may go 

 in and out a dozen times a year and 

 study one floral wonder after another 

 as it promptly appears in its season. 



Homer Reed. 



CHICAGO. 



The Great Central Market. 



Taking it by and large, the Christmaa 

 of 1911 can be recorded as one of the 

 most generally satisfactory in the his- 

 tory of the Chicago wholesale cut 

 flower market. Supply and demand 

 were much more evenly balanced than 

 in the last two years. The only con- 

 spicuous shortages were of Beauties, 

 Richmonds and red carnations, the only 

 surpluses small white carnations. Paper 

 Whites, Romans, lilies and such unim- 

 portant items; white carnations were 

 in much smaller surplus than usual and 

 White Killarney cleaned up without 

 serious difficulty. While some houses 

 found it necessary to shade prices on 

 white, the regular Christmas rates held 

 right through much better than in re- 

 cent years; there was nothing like the 

 eleventh hour collapse of the last two 

 Christmases. 



It is just a little early to make com- 

 parisons with previous years as to 

 money v^lue of sales. While good aver- 

 age prices right through the three or 

 four days of heavy selling insure an ex- 

 cellent money total, still the highest 

 record usually is made in times of abun- 

 dant supply, when every buyer's ideas 

 can be met, when the salesmen can keep 

 selling, selling, selling — and even have 

 a little left to M^. While few hqapes 

 handled as maii^Spwers as last ^?^st- 

 mas, still th6 ^iter average ^^Sjces- 

 make sales compare, on the whole, not 

 J>adly, and probably the increase is as 

 Ipreat as the increase in glass sin<^ last 

 December. 



The weather conditions for the ten 

 days preceding the rush were unfa- 

 vorable to the production of stock, so 

 that IWtfs an^-ytrnatioiw -were aiot so 

 pfe|^nn as ha^been expected.- It is 

 estimated that Beauties numbered 

 about half last year's record supply. 



'. .%A£kil. ^.^L.t^. C« 



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