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The Weekly Florists' Review. 



V'"«W'ti|iiMi..!J^.9p.^!S» 



Dbcsubeb 28, 1011. 



For New Year's and month of January we will be very strong on 



BEAUTIES, KILLARNEY, MARYLAND, RICHMOMH 



all of excellent quality. . We want to make special mention of our white and 

 pink Killarneys. Our growers are producing better stock this year than ever 

 before. You can depend on us to fill your orders, and on the quality. Our 

 prices are very reasonable. 



Boxwood per case, $7.50 



Bronze Galax " 7.50 



Green Galax " 7.50 



Some of Our Miscellaneous Stock 



White Lilac Snapdragon Peas Violets 

 Mignonette Pansies 



Thtfk I tfkA NlfkAAAn i*t% WHOLESALE FLORISTS 



A IM^ ^^^V l^M^t9«9l>MJ X>V9 W. W. ft. 12tli wd fact Sti.. PHIf .Anm.FMIA. TA. 



Open from 7 a. m. to 8 p. m.- 



Mention The Revisw wtaan you write 



phy, disposed of every case of holly 

 and all the laurel, etc. 



C. M. M. 



PHILADELPHIA. 



The Bising Eastern Market. 



Christmas, 1911, marks the turning 

 of a corner in the history of the cut 

 flower market. High holiday prices are 

 a thing of the past, barring something 

 unusual. The best judges agree that 

 this is a decided step forward, placing 

 the cut flower market on a firmer base 

 throughout the year. 



The volume of business transacted 

 at Christmas was ahead of previous 

 years, not only in the quantity of flow- 

 ers handled but in their total value. 

 This means that more flowers, marketed 

 at slightly lower prices, realized more 

 money than the Christmas cut has done 

 in the past. "Weather conditions were 

 most favorable from a shipping and de- 

 livery standpoint; plants could not be 

 frozen, nor did they require much pack- 

 ing. This applies even more strongly 

 to cut flowers. The intermission of Sun- 

 day between the last day of business 

 and the holiday was a distinct advan- 

 tage, enabling the retailers to get their 

 orders in shape without hurry and take 

 more orders on Christmas morning, a 

 thing they often have been unable to 

 do. The clear weather on Christmas 

 morning was also a distinct advantage; 

 belated shoppers, tempted by the fine 

 morning, were able to secure their gifts. 



Beauties were in heavy supply, par- 

 ticularly the upper grades, fully sev- 

 enty-five per cent of the stock offered 

 being classed as specials or extras. The 

 best were sold at from $9 to $12 per 

 dozen, frequently in hundred and occa- 

 sionally in thousand lots. They were 

 not particularly strong at times. Rich- 

 mond was the strongest of the other 

 roses, although there were probably ten 

 times or more Killarneys used than 

 Richmond. The long, fancy Eichmond 

 seen in recent years were missing, most 

 of the better grade being too short to 

 riviF^piimties. Killarney seemed more 

 popular thttjk Maryland, although the 

 latter hadToiBng. White Killarney 

 and even Bride were sold in fair num- 





January Flowers 



A splendid stock of all the leading varieties of 

 seasonable Cut Flowers at reasonable prices. 



Richmond, KNIarney, White Killarney 

 and Princeton Roses 



Red, Pink and White Carnations 



Double and Single Violets 



Poinsettias 



Paper Whites, Stevia, Romans. Greens of all varieties. 



BERGER BROS. 



Wholesale Florists 



140-142 North 13th Street, Philadelphia, Pa. 



Mention The Review wben tou write. 



bers, but white is not so popular as pink 

 at Christmas. 



Carnations were probably the strong- 

 est feature on the list, yet there is no 

 question in the mind of those who have 

 studied the market that carnations 

 would have brought more money had 

 they been shipped regularly. There were 

 not enough on Thursday for the ship- 

 ping orders; thei;ft were not enough on 

 Friday; there were entirely too many 

 on Saturday, and some, unfortuiiately, 

 bore evidence of having missed the 

 trains on previous days. The prices 

 realized by carnations were e(jual to 

 last season. While the prices on roses 

 are not equal to last season's, as the 

 price list will show, the average prices 

 are better, because there was nothing 

 left over except a few white. A tour of 

 the wholesale houses immediately after 

 Christmas found little left but white; 



white roses here, white carnations there, 

 Paper Whites, Bomans and stevia. 



Cattleyas were surprisingly weak. 

 There was a big supply and prices re- 

 ceded. Gardenias, too, fell away. Small 

 orchids were in demand but the supply 

 is not sufficient to cause much anxiety. 

 Valley was in heavy supply and brisk 

 demand. Bouvardia, although a small 

 factor, was the strongest feature of 

 the list, after carnations. Violets ex- 

 perienced heavy trading. The supply of 

 fresh, high grade stock was unequal to 

 the demand at the last. Callas are pop- 

 ular for church decoration but unfor- 

 tunately the growers persist in holding 

 them until too late for use. The supply 

 needed on Thursday or Friday arrived 

 Saturday. 



Poinsettias, while largely used, were 

 not in active demand. They were pop- 

 ular and brought good prices- but there 



