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January 4, 1912. 



The Weekly Florists' Review* 



63 



majority of the stock showed the effect 

 of being held rather late. The finest 

 poinsettias ever put on the market here 

 sold freely at $6 a dozen. Boses were 

 not overplentiful, most of them being 

 quickly taken, the best bringing $6 a 

 dozen. There seemed to be a total ab- 

 sence of any local roses. Violets were 

 plentiful, as were Paper Whites and 

 Romans. Orchids, as usual, were scarce 

 and in good demand. 



The stores were, as a rule, more elab- 

 orately decorated than in former years 

 at this season, some of them making 

 up in ribbons what Ihey lacked in flow- 

 ers. The result, however, seemed to 

 justify the increased outlay, so that 

 florists here can look back upon Christ- 

 mas, 1911, with no small measure of 

 satisfaction. 



Various Notes. 



Sam Graff, who has been in his pres- 

 ent location on Second avenue since 

 last Easter, has sold his lease of the 

 store, his intention being to move far- 

 ther down town. 



Frank Bell is contemplating growing 

 kale for his next Christmas crop. The 

 plants he sold this year were bonanzas, 

 all right. 



Hollywood Gardens had some large 

 decorations this week, one in Christen- 

 sen's hall being especially effective. 



Lily growers are busy getting some 

 of their stock in crop as fast as pos- 

 sible for funeral work. T. W. 



LOS ANGELES, CAL. 



The Market. 



As outlined in our brief report last 

 week, the Christmas business was of 

 the most satisfactory and encouraging 

 character and everyone connected with 

 the trade has reason to remember the 

 season of 1911 with feelings of intense 

 satisfaction and confidence in the fu- 

 ture. It has again been shown, with- 

 out the possibility of doubt, that our 

 city is capable of much better things 

 in the florist 's business than have ever 

 been, seen or done here yet, and it is 

 up to the trade generally, retailers, 

 growers and wholesalers alike, to 

 work for the good of the business as a 

 whole. 



High prices are not always an un- 

 mixed good. It is all very well to 

 clean out second-rate American Beauty 

 roses at $25 per dozen, but the ques- 

 tion of satisfaction to the ultimate con- 

 sumer is as important as that of pres- 

 ent profit and before the retail trader 

 can hope for the best results a broad, 

 honest policy will have to be followed 

 consistently. Growers will have to 

 improve their methods and retailers 

 will have to be content with a fair 

 profit. Then the great American pub- 

 lic will enter a fiower store as it does a 

 department store, confident that the 

 best possible is being done for its in- 

 terests. We are glad to see that this 

 spirit is about and that the hold-up 

 policy of by-gone days is dying out. 



The new year is no better time than 

 any other for making good resolutions, 

 but it is at least as good, and any old 

 time is good for keeping them. At 

 least the time following a holiday is 

 a good one to make note of what is 

 needed for another season, both by 

 growers and retailers. 



During the holiday just passed there 

 was a decided shortage of nice little 

 dec,oratii?e stock suitublo, for making 

 up into baskets, also of a moderate 



Rooted Carnation Cuttings 



NOW READY 



White 100 1000 



White Enchantress .... $2 . 50 $20 . 00 



White Perfection 2.60 20.00 



Alma Ward 2.50 22.50 



White Wonder 6.00 60.00 



Red lOO 1000 



Beacon $2.00 $17.60 



Victory 2.00 17.60 



Crimaon 100 1000 



Harlowarden $1 . 76 $15 .00 



Pink 100 1000 



Enchantress $2.60 $20.00 



Roae-pink Enchantress 2.00 18.00 



Dorothy Gordon 3.00 26.00 



Washington 6.00 50.00 



Princess Charming .... $8 . 00 $60 . 00 



Admiration 2.00 18.00 



YeUow 100 1000 



Eldorado $1.76 $16.00 



Express charges on rooted cuttings amounting to $10.00 or more prepaid. 

 25 at 100 rate; 250 at 1000 rate. 



Loomis Carnation Co. 



D. r. RODDAN Ac BON, Props. 



LAOMIB, Placer Co., CAL, 



Mention The Review irhen you write. 



Los Angeles Flower Markef 



Chab. E. Moeton. Mgr. 414)^ S. Broadway, Loa Ang^eles, Cal. 



The best equipped wholesale house on the Pacific Coast. Handling the 

 entire cut from eighteen large growers. Chrysanthemums, Roses, Carnations, 

 Violets, Plumosus, Ferns, Smilax, in fact everything in season. 



FLORISTS' 



SUPPLIES 



Write, telegraph or telephone your orders. 



Prompt attention given. 



Mentioo Tbe Rerlew wben too writ* 



ROOTED CARNATION CUTTINGS 



100 



RoB«-pink Enchan tress |2.00 



Encluuitress 1.80 



'W.Knchan tress 2.00 



Beacon 1.80 



Harlowarden 1.70 



White L,awson 1.80 



All heel cnttlnfs and 



well rooted. 



1000 

 118.00 

 17.00 

 18.00 

 17.00 

 16.00 

 17.00 



Eldorado 



Victory 



'Winona 



W^. Perfection. 

 It. P. Bassett.... 

 W^insor 



Immediate 

 DeUvery 



100 



tl.80 



1.80 



1.70 



2.60 



2J50 



2.00 



1000 

 $17.00 

 17.00 

 16.00 

 20.0e 

 20.00 

 18.00 



FAllEN lEAF GREENHOUSES, Roseville, Cal. 



Mention The Review when yoa write 



Rooted Carnation Cuttings 



BASSETTS FLORAL GARDENS,'^^ LOOMS, CAL. 



Mention The Review wben you write. 



GREENS 



We make m specialty of Decorative Qreens: Saul- 

 lax and A. Plomosus Strinst, A. Plumosni and 

 A. Sprenserl Sprays. Also cut flowers. Write for 

 prices. 



Walter Armacost 



OCKAN PARK 



CAL. 



PALMS PALMS PALMS PALMS PALMS 



WASHINOTONIA ROBUSTA 



1, IHi, 2, 2>a, 8 and S^q ft., at 26c. 30c. 40c. 

 46c, 66c aod 76c each (balled olants). Ask 

 for oar Wholesale Palm List of all kinds of 

 Palms ( Oocos, Phoenix. Seaforthla, etc.) 

 State quantity wanted. 



EXOTIC NURSERIES. SaiU Barkira, Cil. 



Mention The Review wben ybu write. 



ae 



m 



■ 



CARNATION CUTTINGS 



Beacon, S23.C0 per 1000. Enchantress, White En- 

 chantress, Perfection, Sangamo, Alma Ward, C. W. 

 Ward. Shasta, Kobt. CralK, 120.00 per 1000. 



ChrysaBthemnm Stock, all standard varie- 

 ties. tiJOO per 100. Smith's Advance. Gloria, Slse- 

 wath, Donatello. Patty, Pres. Taft, O. H. Totty, Poly- 

 pheme. Western King; rooted cattings. $6.00 perlOO. 



Rose Stock, 2-year-old, all varieties, perennials, 

 etc. Write for prices. 



Van Slyke & Seamons, Tacoma, W^ash. 



Mention Tbe Review when yon write. 



Asparagus Plumosus ^preoeen 



Ont of 2-lnch pots, $3.00 per 100. 



Phoenix Canariensls, out of 2^-lnch pots, 

 $6 OOper 100. 



Washinstonia Sonorae, ont of 3-lnch pots, 

 $6.00 per 100. 



H. KEMPr, Pacific Nincfy 



SMI BidE«r St.. lAM VBA>CXM», CAL. 



