r> 



■f ■■jT^sssr'T^^ 



'vwy JT-V-^^F'^,-.- *'^ "1^^ F-'r***' 



"v j-^'rjn'-T^''XKj ' 



^f!^ 



JANUABY 25, 1012. 



The Weekly Florists' Review^ 



9 



y..<^<^.<^.;#^.w^<^w^;^v*>HJ^v»>H^^^^;^>{^-^-;as 



I THE RETAIL 



L_ 



1 



i5rs5rsxrKx^i.Xf; 



FLORIST 



CASKET COVERS BOSTONESE. 



The Boston Cut Flower Co., at 14 

 Bromfield street, Boston, is one of the 

 Hub's up-to-date and growing retail 

 stores. W. Bosenthal, the proprietor, 

 has built up a splendid business of late 

 years and his design work is especially 

 good. He captured several prizes for 

 his work at the National Flower Show 

 when held in his city. 



The pall illustrated was made for 

 the officers and men of the U. S. S. Mo- 

 nongahela, of which the late Rear Ad- 

 miral Evans' son is captain. This was 

 sent to the funeral of Fighting Bob. 

 White Killarneys were used in the 

 make-up, showered with white sweet 

 peas, the border being single violets 

 and asparagus. A cluster of Richmond 

 roses at the right and violets at the 

 left gave the necessary natural colors. 

 A base of white carnations was used 

 below the name of the battleship. 



W. N. C. 



A DETBOIT DECORATION. 



What is no doubt the largest decora- 

 tion of the season to date in Detroit is 

 shown in the illustration on page 11. 

 It was for a reception in Strassburg 

 hall, and took place on Thursday, Jan- 

 uary 11, the day on which the florists of 

 Detroit entertained the trade visitors at 

 a smoker at the Cadillac hotel. Some 

 of the visitors had an opportunity of 

 seeing the decoration while it was being 

 put up, and will be specially interested 

 in the illustration. The work was by 

 the Bemb Floral Co., of which Albert 



Pochelon is proprietor. The color 

 scheme was pink, green and light blue. 

 The pink was supplied by the Killarney 

 roses that were used in quantity, the 

 green by the wild smilax, much of which 

 went into empire wreaths, and the pale 

 blue by chiffon and netting of that 

 color. 



COOPER'S STORE. 



The illustration on page 10 ils 

 reproduced from a photograph of 

 George H. Cooper's store at 833 Fif- 

 teenth street, Denver. It shows the 

 store as it looked just after Christmas, 

 when an itinerant photographer hap- 

 pened in, and the picture was taken 

 without preparation. The absence of 

 blooming plants shows that the Christ- 

 mas business was all that could be 

 desired. M. R. J. 



A X7NIQUE ADVERTISEMENT. 



The illustration on page 11 is a 

 small reproduction of a unique three- 

 column advertisement recently used in 

 an Indianapolis Sunday paper by Ber- 

 termann Bros. It appeared during the 

 severely cold weather, when the busi- 

 ness of all retail florists was largely 

 confined to telephone trade, and was, 

 of course, designed to feature that 

 method of ordering flowers. 



MR. GRACE Y'S NEW CAR. 



The uptown section of Philadelphia 

 boasts some progressive florists. John 

 C. Gracey, who conducts two large 



stores uptown, is one of the leaders in 

 timt seciiott. Proof lie» in the illus- 

 tration of his new delivery car, 1912 

 model, on page 10. You know it 

 hasn't been 1912 so very long, and it 

 takes time to make a photograph, so 

 you will understand how progressive is 

 Mr. Gracey when I tell you that this 

 photograph was received on the second 

 day of January, 1912. Phil. 



THE POPULAR PRIMROSES. 



Primula Sinensis. 



While the various primroses are in 

 flower is a suitable time to make the 

 main sowing for flowering next winter. 

 For Christmas trade such forms of 

 Primula Sinensis as Crimson King, 

 Chiswick Red, Chelsea Crimson and 

 Chelsea Scarlet are excellent. The de- 

 mand for high colors is usually better 

 than that for whites, pinks and blues, 

 but some of the latter can be sold, 

 especially the pinks and whites. Seed 

 should be sown in shallow pans of leaf- 

 mold and sand. Loam is better omitted 

 and flaky leaf-mold is better than that 

 which is too much decayed. Cover the 

 seeds lightly, lay sheets of glass over 

 them after watering, shade from sun- 

 shine, and keep in a warm, moist house 

 until germinated. Then gradually move 

 them to cooler quarters, say .50 degrees 

 at night. 



Primula Obconica. 



That pretty and interesting primula, 

 obconica, has been marvelously im- 

 proved of late years. It is, in spite of 

 its somewhat poisonous properties, still 

 a popular commercial plant. To secure 

 good plants for the Christmas trade, 

 sow now and treat as you do the P. 

 Sinensis. Secure the grandiflora strain, 

 which is a vast improvement over the 

 old type. There are several colors, but 

 white, pink and rosy red are the best 

 sellers. Of course seed of P. obconica 

 can be sown as late as the end of Aprfl 

 and give good plants for flowering the 

 following winter or spring, but you do 



Gwket Cover by the Boston Cut Flower Co. 



