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The Weekly Florists' Review^ 



9 



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ANOTHER SPECIAL a>e 



FLOWER DAY 



BETAnJSBS' ASVSBTISINa. 



A Favorable Opportunity. 



It is at such times as St. Valentine's 

 day that advertising by the retailers 

 has its greatest value: the demand 

 lies right at hand, only awaiting the 

 awakening that comes when the adver- 

 tisements appear. 



St. Valentine's day gives excellent 

 copy material. Many retailers would 

 like to use space in their local papers, 

 only do not know what to say in the 

 space after they have bought it — ^what 

 to say, that is, that will bring a visible 

 and prompt response. It does not take 

 an expert to frame up an offer of 

 valentine's boxes of cut flowers, or 

 corsage bouquets, that will set the tele- 

 phone bell ringing and line up the 

 people in the store. 



Every retailer ought to do some ad- 

 vertising, for the larger the quantity 

 of such advertising there is seen, the 

 more the public is impressed with the 

 fact that it is the proper thing to 

 make gifts of flowers February 14. 

 What "everybody" does, everybody 

 else must do — and that's what we want 

 in this case. 



Mail Orders. 



It is possible to get mail orders for 

 St. Valentine's day flowers to be de- 

 livered at a distance as well as locally. 

 The accompanying illustration shows 

 how Charles Henry Fox, Philadelphia, 

 does it. The advertisement originally 

 occupied a full page in a magazine of 

 national circulation. The Fra. Because 

 ot the eccentric character of the publi- 

 cation, the copy was written to corre- 

 spond, but the bid for business is plain 

 and to the point. As it may be easier 

 to read in type than in the plate, the 

 text is printed here: 



' ' Here are two portraits of a Valen- 

 tine of Flowers produced by Charles 

 Henry Fox, Florist Friar to Lovers 

 everywhere. 



"As a special feature for Saint 

 Valentine's Day, which comes as per 

 usual on February Fourteenth, Fra Fox 

 is offering a heart-shaped Violet Box, 

 tenderly tied with violet ribbons, with 

 a gilt dart shot by Fra Cupid through 

 a bunch of exquisite, fragrant flowers. 

 The kind of flowers will be your sur- 

 prise as well as hers — Violets perhaps; 

 Sweet Peas maybe; Lilies of the Valley 

 so it may happen; with a daah of 

 Forget-me-nots, the indispensable, add- 

 ed to every love's offering. 



"Fra Fox is a magician with flowers, 

 and imbued with the spirit of Siaint 

 Valentine he has done us loyal service 

 in preparing this box. The materials 

 used in this gift de luxe are the choic- 

 est, daintiest and rarest to be obtained. 



"Send along her or his name and 

 address with a remittance of Five 

 Dollars, and Messrs. Fox and Cupid will 

 send the box, passage-paid. For an 



additional Dollar, they will enclose a 

 red satin heart-shaped box filled with 

 the most delectable bonbons. 



"Send in your order early, so that 

 Fqx will know, in plenty of tinie, just 

 how many are to be blessed, with this 

 lovely expression of a love thought, on 

 Saint Valentine's morning." 



the paper affairs the children delight in, 

 so much the better. Let the public 

 see that people of taste are using flow- 

 ers and plants as valentines and many 

 new buyers will come in. 



Nothing is easier than to put the sea- 

 sonable touch on the window decota- 

 tion for the few days before February 



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Prepared by Fra Fox and Fra Cupid 



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HERE. 

 Pebru 



\ >rc two portratta of < VatcaU'ne ef Ploweri prodoceil by Ck«rl«« Henry 



, Ftomt Friar to Lowf* •vary wfactc. 



L (pccial feature for Saint Valentine'* Day. which coaaea at per Mtwat on 

 February Fourteenth. Fra Vox i» offering a faeart-ahapcd Violet Box. ten- 

 derly tied with violet ribbon* with a filt dart ahot by Fra Cupid throafh a bunch af 

 exquisite, fragrant flower*. The kind of flbwera tvill be your aurpriae t> well a* her* 

 —Violet* perhapi: Sweet Pea* maybe: lilic* of the Valley ao it may happen: with 

 a daah of Forcet-ma-notx. the iodiapcnaabU^ added to every love'* ofiering. 

 Fra Fox i« a macieian with flowers, on^ imbited with the tpiiitaf Saint Valentine 

 he haa done u* loyal acryaoc in preparing this box. The materials used in. this (ift 

 de luxe are the choioctt. daintien ami raraat tp be obtained. 



Send aloof her oe hia name aprf addaafa 'with a reouttanee of Five Dollars, and 

 Maasrs, Fox aou/ Cupid will s«id,.tk«, bAx. passage- paid. Foe an a dd itiona l Dollac 

 they will fflr'TT* a red satin heart-shaped box fitted with the ouwt delectable 

 Ixtabona mm 



Settd in your order early, so tiut Fox will linow. in plenty of time, iost haw siany 

 are to be blessed, with tlua tovaly expression of a loVe though*, on Saint Valentioc's 

 Morning « ar 



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CkmrlmsJSlmrjrFim 



' At Tkc;5igB o^'the Rose 



Broad Street, Below Walnut, Philadelphia, Pa. 



^ m SVECl AVt—AA <o be put on^tlie Prefemd Mailing Lhem mi 



Brother Fox Amisis Cupid. 



ST. VALENTINE'S WINDOWS. 



Timely window decorations always 

 are a great help in advertising flowers 

 for any special use and no- retailer 

 should fail to make use of the oppor- 

 tunity to feature St. Valentine's day. 

 If the neighboring windows are full of 



14. It is Cupid's day. Therefore use 

 Cupid's weapons. and Cupid's targets — 

 bows, arrows and bright red' hearts. 

 Fill the window so full of them that 

 their meaning will be plain. The red 

 heart-shaped-violet ■ bo:ces are almost a 

 valentine's decoration in themselves. 

 The flowers used in the window should 



