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The Weekly Florists' Review* *^'»»»^^«^ ^ 19". 



THE FLORISTS' REVIEW 



i > ' G. L. OBANT, Editob AND Manaoxb. 



PUBLIBBKD BVXBT TBOB8DAT BT 



* THE FLORISTS' PUBLISHINQ CO. 

 680-560 Caxton Baildlng, 

 608 Soath Dearborn St., ChloaKO. 



TkLEPHOMX, UABBI80N 5429. 



bboi8txbh> oa^i^ abdrxss, ixobvnevt| ohioaoo 



New Tobk Office: 



1310 Forty-Ninth St Brooklyn. N. Y. 



Tklkpbonk, 2632 W. Borough Park. 

 J . Austin 8haw, Manaqxb. 



SubscriptloD price, tl.OO a year. To Canada. $2.00 

 To Europe, t2.S0. 



AdvertlglnK rates quoted upon request. Only 

 ■trlctly trade advertising accepted. 



▲dvertlsements must reach us by 6 p. m. Tuesday, 

 to Insure Insertion in the Issue of that week. 



Entered as second class matter December 3, 1897. 

 at the post-oiBce at Chicago. 111., under the act of 

 March S. 1879. 



This paper Is a member of the Chicago Trade 

 Press Association. 



INDEX TO ADVEBTI8ERS, FAOE M. 



CONTENTS. 



Another Special Flower Day 9 



— Retailers' Advertising (Ulus. ) 9 



— St. Valentine's Windows 8 



— St. Valentine's Day 10 



— Plants for Valentines (lllus. ) 10 



— Corsage Material 11 



Orchids — Seasonable Notes 12 



— The Cross of Orchids (lllus.) 12 



Carnations — Blooms Do Not Open 12 



— Remedy for Rust 13 



Peonies— Fertilizer 14 



— Storing Peony Blooms 14 



Soil for Dahlias and Asters 14 



Seasonable Suggestions— Antirrhinums 14 



— Bouvardia 14 



— Qenlstas }4 



— Spiraeas ig 



— Rhododendrons lo 



— Azaleas i^ 



— Azalea Mollis 15 



— Lorraine Begonias 15 



— r Ulacs 16 



— Acacias • • • • • 15 



Basket of White Lilac (lllus.) 15 



Aealeas Not Flowering lo 



Tnllps and Hyacinths i» 



Stocks for Easter l» 



Violets — Samples of Violets itt 



Antirrhinums in Pots 18 



Forwarders in Trouble lo 



Morristown, N. J /.VC J? 



Blackistone's New Store (lllus.) 17 



New York " 



Rochester ^| 



Boston Jg 



New Orleans f " 



Cincinnati j* 



Obituary— Mrs. Windhelm i» 



Rose Plants at New York ^0 



Is It Worth Trying? 20 



Chicago $0 



Fort Smith, Ark ^ 



Philadelphia J» 



Deal Beach, N. J f? 



Cleveland 2J 



Vegetable Forcing °\ 



— Worms In Lettuce Bed gj 



— RadUhes Are Pithy |1 



Denver °* 



St. Louis f» 



Pittsburgh 2" 



Steamer Sailings *" 



Lonisville, Ky 4^ 



Pacific Coast ** 



— San Francisco T* 



— Portland. Ore 44 



— Tacoma, Wash j* 



— Los Angeles, Cal 4« 



— Seattle, Wash 47 



Seed Trade News "" 



— Los Angeles Seed Notes 60 



— Robert MacNlff (portrait) 50 



— Catalogues Received ^ 



— Ambassadors (iUus.) 5jS 



Olen Cove, N. Y 55 



Washington, D. C 56 



Nursery News • • . . • o* 



— Tennessee Nurserymen Meet o* 



Dayton, ^ 



Providence "S 



Milwaukee J" 



Baltimore 'f 



Columbus, O ** 



Greenhouse Heating »« 



— r^ad Joints That Leak 8« 



— Sise of Boiler ••••••••■ 5g 



— Water Gets Low in Boiler 86 



Detroit °° 



In Central Illinois w 



Bowling **^ 



'Fetoskey, Mlcb. — Arthur Hammond 

 has built a greenhoMe, 16x48, on hi^jr^ 

 property in the. e«9t |Mirt »f tfloim. •• 



SOCIETY OF AMERIOAK FLORISTS. 

 Incorporated by Act of Cpngress, $iarcb 4,,190J., 



Officers for 1912: Pcesldent. R. Vincent. Jr. 

 White Marsh, Md. ; vice-president, August Pbehl- 

 manB,«Morton Orove. 111.-; secretary, John Yoan#, 

 BedtM Hills, V. Y;; treasurer. W. F. Kastinc, 

 Buffalo, N. Y. 



Annual convention, Chicago, 111., Angost 20 t6 

 2». Wi. 



RESULTS. 



We . give them. You get them. 



We both have them. 



All through the country there are, in 

 florists' hands, large quantities of glass 

 that has not yet been laid. A good 

 part of it will go into new houses in 

 the spring. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



The many American friends of Fred 

 Sander, of St. Albans and Bruges, will 

 learn with pleasure that after a long 

 and serious illness he has recovered as 

 a result of the operation the doctors 

 considered necessary. 



The big city markets may have, gen- 

 erally speaking, all the stock that is re- 

 quired, but the country at large still 

 needs more cut flowers, and especially 

 more plants, so that greenhouse building 

 will go right along. 



Active work is being done in the in- 

 terest of a federation of the florists' 

 clubs of the State of New York, through 

 whi(^ it is expected to be able to reach 

 the legislature and other bodies not now 

 thoroughly cognizant of the extent of 

 the industry. 



Don't overlook the near approach of 

 St. Valentine's day. For the last two 

 or three years the use of boxes of flowers 

 in place of the paper contraptions has 

 shown a decided increase. Get up an at- 

 tractive window display and some good 

 newspaper advertisements and you can 

 help the good work along by doubling 

 your last year's sales for February 14. 



The long and severely cold speU was 

 unusually destructive to boilers; also it 

 was responsiblo for dozens of fires in 

 greenhouse establishments, many of 

 which were followed by freeze-outs. Hun- 

 dreds of florists who will manage to get 

 through this season with their present 

 apparatus will see to it that before an- 

 other winter they are farther from the 

 danger line. 



The United States Civil Service Com- 

 mission announces an examination to es- 

 tablish an elegible register from which 

 to make certiflcation to fill a vacancy in 

 the position of horticulturist in the 

 Bureau of Plant Industry, Department 

 of Agriculture, Washington, D. C, at a 

 salary ranging from $2,250 to $2,500 per 

 annum, depending upon the qualifications 

 shown, and vacancies requiring similar 

 qualifications as they may occur; also a 

 similar examination for the position of 

 assistant horticulturist at $1,800 per year. 

 Applicants should at once apply fpr 

 Form 304 and special form to the United 

 States Civil Service CommiBsion, Wash- 

 ington, D. C. 



BOSE F!LANTS AT NEW TOBK 



The American Rose Society, having 

 voted at the Detroit convention in 

 January to join with the S. A. P. in 

 holding^ the Nation^L Flower Show at 

 New York in 1918, has lost no time in 

 |jl9uhig,i,>the prize schedule for rose 



plants. The chief feature is $200 and 



$150 for first and second premiums for 



group to occupy 300 square feet. 



• A scale of points for jud^ng plants 



fthio has been issued, as follows: 



For Orottps. For SpecUneuv 



SHse of Onw....;. 20 Slse of MintTTV. . . 20 



Dlstlnctiveneaa 15 Cultural Peffection. 25 



Cultural Pertfectlon. 20 Floriferousness .... 20 



Number of Varieties 20 Foliage 16 



Arrangement 25 Quality of Bloom. . . 10 



Color of Bloom 10 



Totel .j^ 100 



Total 100 



Those interested may obtain a copy 

 of the compliete list by addressing the 

 secretary, Benjamin Hammond, Fish- 

 kill, N. Y. 



IS IT WOBTH TBYING7 



There still are a few florists who do 

 not avail themselves of the opportuni- 

 ties presented by the Classified Depart- 

 ment of The Review — they simply can 

 not get away from the old-fashioned no- 

 tion that advertising is an expense. But 

 this is the way it really works: 



Please take out my advertisement, as I am 

 all sold out. It has sold for me more than 200,- 

 000 bulbs. Your paper certainly does the work 

 and I thank you very much. If any money is 

 due me you may retain same until I send you 

 another advertisement. — Wm. Espel, Benton Har- 

 bor, Mich., January 29, 1912. 



It may interest some fiorists who do 

 not have as much business as they would 

 like, that this advertisement occupied 

 eight lines under the heading "Gla- 

 dioli" in the Classified Department; 

 that it was ordered for five insertions 

 but that only four insertions were neces- 

 sary to clean up a stock of more than 

 200,000 bulbs. The cost was $3.20. 



CHIOAOO. 



The Great Central Market. 



The last full week in the month 

 proved "^to, be right up to the best 

 JanuA^ fiScord, and the last three days 

 of the month also have been excellent. 

 Had the entire month been as good as 

 the last third of it was, everyone would 

 have been satisfied. There was, how- 

 ever, no material increase over the 

 same period of a year ago, so that 

 there was nothing to offset the big 

 falling off that nearly everyone suf- 

 fered as a result of the extremely cold 

 weather the first twenty days of Jan- 

 uary. On the whole, therefore, the 

 month of January is behind the record 

 of last year, though business has now 

 got back to the regular midwinter 

 volume and the outlook generally is 

 considered to be good. 



The general impression is that there 

 is a decidedly short supply of stock, 

 but really the scarcity is confined to 

 the shorter lengths of roses. Of prac- 

 tically everything else there is at least 

 enough to meet the present demand. 

 While orders for short roses cannot be 

 filled and medium roses are kept 

 cleaned up, the buyer who is willing 

 to pay from 10 cents to 15 cents for 

 his stock has no trouble getting all 

 the roses he wants. The difficulty is 

 that where one buyer is willing to pay 

 12 cents, there are a hundred whose 

 limit is 8 cents, except perhaps for an 

 occasional special order. Beauties have 

 shortened up since last report, but not 

 sufficiently to cause any marked ad- 

 vance in prices. 



It is the almost unanimous report 

 that carnations are not coming in as 

 heavily as they were during the time 

 of the rose shortage last seastqo^^ome 

 Of the wholesalers say they ftre^||itting 

 as good average pcices as last year,' 



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