

26 



The Weekly Florists^ Review. 



Fkbbuabt 1, 1912. 



Lilac 

 Tulips 

 Freesia 

 Daffodils 

 Sweet Peas 



For St Valentine's Pay 



You will find a good demand for these flowers. 

 We will be well supplied in that line and can 

 furnish good quality stock at moderate prices. 

 You should be prepared for this day, when you 

 can make extra sales. 



Violets 



Daisies 



Pansies 



Gardenias 



Mignonette 



ACACIA PUBESCENS, $2.50 per bunch 



The choicest novelty in yellow, there is nothing to equal it. Only 

 a limited supply this week. Orders should be placed in advance. 



The Leo Niessen Co. 



Wholesale 



12th and Race Btraeta, 



pioriste PHIIADELPHIA, PA. 



Mention The Revl.w wbMi you write 



PHILADELPHIA. 



The Rising Eastern Market. 



Eoses are gradually diminishing as 

 the crops are cut. Carnations have be- 

 come more popular, deservedly so. Vio- 

 lets are sadly neglected; there are more 

 violets and fewer people want them 

 while the streets are ice-covered. The 

 flowers that bloom in the spring arc 

 marketed at low prices. 



There has been an excellent shipping 

 and local demand for flowers during 

 the week ending with this month. The 

 average prices, competent judges say, 

 are a little lower than is usual at this 

 season. The supply of flowers is prob- 

 ably larger than ever before during the 

 end of January, despite the unfavor- 

 able weather conditions. This means 

 that the volume of business is satis- 

 factory. 



American Beauty roses are in stronger 

 supply than this market has ever seen 

 during midwinter. Several consignors 

 are shipping at the rate of 1,000 spe- 

 cials weekly. The market takes them 

 at excellent prices. The medium grades 

 of Beauties are scarce, the shorts un- 

 sightly. The crops of the so-called 

 smaller roses are diminishing. Oddly 

 enough, this is first noticed in the 

 shorter grades. Flowers that ordinarily 

 bring $5 per hundred during winter are 

 scarce. The medium and fancy grades 

 are in better supply. 



Carnations have been enjoying an 

 encouraging period of popularity. It 

 frequently happens that the carnation 

 reaches the back track about McKinley 

 day, hence the enthusiasm with which 

 the wholesalers greeted the proposal to 

 ally the anniversary with the divine 

 flower. Today the severance of this 

 alliance is of little consequence. Carna- 

 tions, now in splendid form, are selling 

 at much better average prices than a 

 fortnight ago. There is no advance in 

 listed quotations, but they are firmer 

 and are marketed without shading. The 

 pinks and whites find readier favor 

 than the scarlets, curiously enough, 

 when the season is considered. 



The poor little violet is having a 

 hard time just now. The pretty girl 

 does not want the corsage sure to be 



SPRING FLOWERS 



A profusion of all the leading varieties that give 

 excellent value in midwinter. 



Daffodils, Paper Whites, Sweet Peas, Violets (single and double). 



We are headquarters for the new rose 



PRINCETON 



which is the best bright pink rose of the season. 



Richmond* just coming into crop. 



White Killarney Carnations 



Easter Lilies and all seasonable varieties of flowers and greens. 



BERGER BROTHERS 



Wholesale Florists 

 140-148 North 13th Street, PHILADELPHIA, PA. 



Mention The Review when yon write. 



frozen before she walks a block. Of 

 course there is demand for violets for 

 other purposes, but, unfortunately, the 

 plants are blooming more freely just 

 now and many of the flowers are diffi- 

 cult to market. Prices have fallen. 



Cattleyas have been experiencing the 

 hardships of winter. In other years 

 pretty much everything in the way of 

 an orchid has sold at asking prices. 

 Things are not as they were. The 

 enormous increase in the quantity of 

 orchids housed last season is evidenced 

 in the supply of flowers coming into 

 this city today, a supply so great as to 

 give the buyer an opportunity for com- 

 parison, resulting in the sharp grading 

 that accompanies a fall in the market. 

 Growers whose cattleyas were classed 

 as first in the past have had unpleasant 

 awakenings with regard to some or all 

 of their stock, most trying to the tem- 



per and to the purse. There are just 

 as many cattleyas used as ever before 

 at this season, but this tropical flower 

 fs going through its first ordeal. 



With the gardenia, practically the 

 same is true, in a somewhat modified 

 form. The wholesalers are having ex- 

 traordinary difficulty in getting value 

 for a sufficient number of gardenias 

 to keep their growers steady, for the 

 minute a flower ceases to be profitable 

 its fate is sealed in so far as quality 

 is concerned; skillful growers will not 

 have anything to do with it. 



The difference between flowers re- 

 quiring little and great cultural skill 

 is more sharply defined today than ever 

 before. Bulbous flowers are extremely 

 cheap. The difference between well 

 grown and poorly grown bulbous flowers 

 is decided. Nicely finished stock usually 

 brings fair prices, but the poor stock 



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