FEBBUABV 22. 1912. 



The Weekly Horists' Review. 



63 



ROOKY rORD MUSKSI£L.OM 



grown under Irrlgration by 



WESTERN SEED ft IRRIGATION CO. 



FREMONT, 



Seed Growers and Dealers. Specialties: Cucumber, Musk 

 and Watermelon, Pumpkin, Squash, Sweet and Field Com. 



Mention Ttte Review when you write. 



NEBRASKA 



HXRK SINCK 1879 



Arkansas Valley Seed Company 



I». H. BROWNE 



LAKIN, KANSAS 



C. H. BROWNE 



Contract Qrowers of Muskmelon, Watermelon and Cucumber 



We deiire to announce to the trade that Mr. Wm. Logan is no longer connected with 

 tUi eampany in any way. And that we are now booking contract orders for Mmkmelon, 

 Watsr melon and Cucumber Seed. 



Write today for contract price list, also our surplus list of Vine Seeds. 



Mention The Review when yoa write. 



Wholesale Qrowers of 



Onion, Lettuce, Sweet Peas 



and other California Specialties 



C. C. MORSE & CO. 



48 Jackson St. SAN FRANCISCO. CAL. 



Mention The Review when you write. 



CONTRACT SEED GROWER 



SPECIALTIES: Pepper, Egs Plant, 

 Tomato, Vine Seed ni Field Corn 



EDGAR f. HURIT, 



M17IiI.ICA HILI.. 

 NEW JERSEY 



Correspondence Solicited. 

 Mention The Review when you write. 



Routzahn Seed Co. 



* ARROYO GRANDE. CAL. 



SWEET PEA and NASTURTIUM 

 SPECIALISTS 



Wbolftsale irrowara of fall llsta of FLOWER and 

 GARDEN SEEDS. 



Always mention tbe norists' Review 

 wl&en wrltlns adverttsera. 



Peas ^ Ml 



...Growers Tor The... 

 Wholesale Seed Trade 



Alfred JeBrownSeed Co. 



Grand Ripids, Nkki^ 



Mention The Review when you write. 



THE KINBERLIN SEED CO. 



SMI GnUn SANTA CLARA, CAL 



Growers of 



ONION. LETTUCE, RADISH.etc 



Correspondence Solicited. 

 Mention The Review when you write. 



SEATTLE, WASH. 



Growers of 



PUGET SOUND CABBAGE SEED 



Mention The Review when 7011 write. 



Some floriets think that they can 

 give us gooseflesh by telling us how 

 cheap they can buy lily bulbs else- 

 where. We wonder if they think 

 we do not know our competitors' 

 prices. The fact is they do not 

 know what the real bottom price is, 

 80 we are going to tell you. The 

 bottom price for low-grade Lily 

 Bulbs is that figure which will en- 

 able one or more firms to dispose of 

 a certain quantity of bulbs. The 

 value is not made by the importers 

 nor the growers, but is made by the 

 buyers of this class of lily bulbs. 

 Therefore, if they will not sell at 

 $60.00, they may sell at $40.00 per 

 thousand ; but that is not saying 

 that they are worth anything, for 

 that matter, because their real value 

 is problematical. If the bulbs 

 bought at extremely low prices were 

 of the best grade produced, there 

 would not be a sufficient quantity 

 to go around — furthermore, there 

 would be no occasion for a reduc- 

 tion in price. About 95% of all 

 price reductions and bulb bargains 

 is principally because the value of 

 the goods is no more than the ask- 

 ing price. Those buyers who buy 

 from every Tom, Dick and Harry 

 for the reason that their prices are 

 low will eventually learn their little 

 lesson from Professor Experience, 

 who teaches the unwary by candle- 

 light, because they won't learn any 

 other way. Wise men learn by 

 others' mistakes — fools by their 

 own. The prices of Horseshoe 

 Brand lilies are all based upon a 

 certain percentage of profit, regard- 

 less of the prices of other firms. 

 In making these prices, crop condi- 

 tions, quantities of available bulbs 

 and the volume of business done is 

 taken as a basis. This year we find 

 ourselves in a position to quote ex- 

 traordinary prices on certain sizes, 

 owing to the large quantities we 

 shall have to deliver, providing the 

 crop does not receive a setback. 

 These prices have been advertised 

 and will be sent immediately upon 

 application, together with the 

 Horseshoe Brand book of Bulb- 

 ology, which may interest you. 

 There are no better lily bulbs pro- 

 duced anywhere in the world, and 

 there are a great many produced 

 which are not as good. 



Write us. 



Not How Chesp 

 Bat How Good 



RALPH N. WARD 

 &C0. 



71 Murray Street 

 NEW YORK 



