24 



The Florists^ Review 



FEBnuABY 5, 1914. 



Index to Advertisers, Pa|{e 118. 



NOTICE! 



It is impossible to guaranteo 

 the insertion, discontinuance 

 or alteration of any advertise- 

 ment unless instructions are 

 received by 



5 P. M. TUESDAY. 



^..CONTENTS... 



Putting Moui'y In the Pockets of tUe Trade 



(llliis.) : 13 



Afi Appeal to Uetallers 14 



Atlvertislog a Flower Store 14 



A St. Vulentlne's Day Wiudow (iUus.J 15 



Tables ut Cleveland Show (illus.) 15 



tSome Good St. Valentine's Day Advertise- 

 ments (lllus.) IC 



Boston Midwinter Show H» 



Will Some Header Answer? 17 



Orchids 18 



■ — Seasonable Suggestions IS 



— Will Not Fumigate Orchids 18 



Geraniums 18 



— Diseased Geranium Foliage 18 



The Cleveland Convention ]".» 



John Cook's Latest Rose (iUus.) 2<l 



Unpacking Frozen Shipments 20 



A Near-sunless January at Chicago (illus.)... 21 



Storage of Paper Whites 21 



Fourth National Flower Show 21 



The Shipping Department 22 



— The New* Express Kates 22 



— Claims for Damages 22 



A Good Pair to Draw To (illus.) 22 



Short Courses at Cornell (illus.) 23 



Oladloli in June and July 23 



Obituary 23 



— William Algle 2:i 



— Charles Mauff 23 



— Charles David Thayer 2:! 



— Joseph n. Towell 23 



Iris for Memorial Day 2.'! 



How They Watch 24 



Business Embarrassments 24 



Chicago 24 



Plan for Danville Meeting 30 



Philadelphia 32 



New York 34 



Orange, N. J 37 



Vegetable Forcing 38 



— The Best Early Cabbage 38 



— Fertilizer for Tomatoes .'{K 



— Green Aphis on Head Lettuce .38 



YoungstowJi, 42 



Is This Man DissatlstiedV 42 



Making Liquid Putty 42 



Time to Force Dutch Bulbs 42 



American Uose Society 42 



St. Louis 44 



Rochester. N. Y 47 



Toledo. 4!) 



Cleveland .^.1 



Steamer Sailings 52 



Seed Trade News .54 



— Massie Gets Presiuency 54 



— Seedsmen Mix With Canners 54 



— Free Seed Contracts Let 50 



— The Postage on Seeds 58 



— Seed Trade Wants Hearing 58 



— What Does the Trade Want ? 58 



— The McGlllicuddy Bill 00 



— A New Seed House 60 



— Maule's Ueorganized (>(( 



— Therkildson at New Post 02 



— Catalogues Kecelved 02 



Pacific Coast Department 04 



■ — Prize to Pasadena Florist (illus.) 04 



— Los Angeles 04 



— Portland. Ore 00 



— San Friincisco 07 



Society of American Florists 0,S 



News of the Nursery Trade 74 



— Prepare Hartford Program 74 



— Ohio Nurserymen Meet 74 



— Tennessee Nurserymen Meet 74 



— Oregon-Washington Meeting 7."i 



New England Department 70 



— Boston 70 



— Springfield, Mass 7!) 



Washington so 



Plttsburgli 82 



Newport. 11. 1 .S4 



Hammouton, N. J S4 



Milwaukee, Wis SO 



Detroit KS 



Brampton. Out iiO 



Manchester. Mass !l(> 



Pots Best for Lilies 104 



Winteri;ig Canterbury Bells 104 



Greenhouse Heating 100 



— Wants More Information 100 



— Piping in Oregon 107 



Columbus. O 110 



St. Paul, Minn 112 



Bowling at .Milwaukee 112 



Cincinnati 114 



Providence, H. 1 lie. 



Red Bank. N. J 116 



The Florists' IVIanual, by Wm. 

 Scott, the greatest book ever written for 

 florists, sent by The Eeview for $5. 



ffel^ 



US^J^ 



Kstabllahed. 1897, by G. L. GRAirT. 



Published every Thursday by 

 The Florists' Publishing Co., 



630-660 Oaxton Building, 



608 SouUi Dearborn St., Chicago. 



Tele.. Harrison 6429. 



Registered cable address, 



Fiorview, Otiica«ro. 



Entered as second class matter 

 Dec. 3, 1897, at the poet-office at Chi- 

 cago, 111., under the Act of March 

 3, 1879. 



Subscription price, $1.00 a year. 

 To Canada, $2.00; to Europe, $2.60. 



Advertising rates quoted upon 

 request. Only strictly trade nd- 

 vertislng accepted. 



■•■■■" 



SOCIETY OF AKEBICAK FLOSISTS. 

 Incorporated by Act of Confess, March 4, 1901. 



Officers for 1914: President, Theodore Wirth, 

 Minneapolis; vice-president, Patrick Welch, Bos- 

 ton; secretary, John Young, 54 W. 28th St., New 

 York City; treasurer, W. F. Hasting, Buffalo. 



Thirtieth annual convention, Boston, Mass., 

 August 18 to 21, 1914. 



EESULTS. 



We give them. You get them. 



We both have them. 



In England Polypodium Mayi is a 

 new form that is considered an important 

 addition to the list of market plants. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Beview $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



Because of last summer's unfavor- 

 able influence on carnation plants and 

 autumn crops of bloom many growers 

 will not trust all their stock to the field 

 this summer, but will plant a part from 

 pots to benches. 



The report is general that stock was 

 scarcer in January than in many years. 

 Bad weather is blamed, in most cases, 

 but the shortage has been equally ap- 

 parent in localities where climatic con- 

 ditions have not been far from normal. 



The Classified ads in The Review all 

 come practically without solicitation, as 

 it is impossible to inow who has the sur- 

 plus stock. The fact that there are nearly 

 a thousand a week, nearly all sent in by 

 mail without solicitation, shows how ser- 

 viceable the trade has found these inex- 

 pensive little liners. 



It's real name is Antoine Rivoire, but 

 there was a time when it sold best as 

 Mrs. Taft, However, most of the trade 

 now use a part of the name Prince de 

 Bulgarie, which, in shortening, becomes 

 Bulgaria. And now the society editors 

 have added a letter, so we read that the 

 bridesmaids' flowers were "Bulgarian" 

 roses. 



In certain quarters there is urgent de- , 

 mand for a national credit association of 

 florists, but really that is not what is 

 needed — nearly everyone knows the weak 

 buyers; what really is needed is the 

 strengthening of the backbones of the 

 sellers to the point where they will have 

 the strength of purpose to stop giving 

 credit to those who do not pay promptly. 

 The Beview speaks with authority on the 

 subject, as its own losses seldom come 

 without ample warning. 



There is believed to be a fair pros- 

 pect of obtaining this year an appro- 

 priation of $75,000 at the hands of the 

 legislature in New York for greenhouses 

 for floricultural research work at Cornell 

 University Agricultural College. The 

 last legislature made the appropriation, 

 but Governor Sulzer vetoed it. 



The complaint of poor bulbous stock 

 is so widespread as to excite much com- 

 ment. The bulbs are not producing the 

 results that usually are obtained; both 

 cut stock and pan stock are so poor aa 

 to sell with difficulty. In certain locali- 

 ties the blame is put on dark weather, 

 in some places on warm weather, and in 

 others on other conditions of the ele- 

 ments. Is it possible the trouble is in 

 the bulbs? 



HOW THEY WATCH. 



Of course when one wants to get the 

 attention of possible buyers who are 

 not searching for stock the proper plan 

 is to use a big, stronj; display, but to 

 catch the eye of the man who is look- 

 ing for a certain item nothing is needed 

 but a little Classified liner in The Re- 

 view. All the trade consults the Classi- 

 fied ads when something in the way of 

 standard stock is wanted. This is the 

 result: 



We are sold out of coleus and Sprengerl for a 

 few weeks. This will show you how the trade 

 watches the Classified ads in The Review, and 

 the advertisers' results. — Felch Bros., Maywood, 

 HI., January 24, 1914. 



BUSINESS EMBABBASSMENTS. 



Grand Forks, N. D. — J. V. Wickler, 

 the proprietor of the Wickler Floral 

 Co., filed a voluntary petition in bank- 

 ruptcy January 23, giving his liabilities 

 as $6,122 and his assets as $1,850. This 

 amount includes trees and shrubs valued 

 at $1,360, which were sold to E. J. 

 Lander & Co., September 25, 1913. The 

 sale, being within four months of the 

 filing of the petition, will probably be 

 contested. In spite of misfortune and 

 expense from sickness and death in the 

 family in the last few years, Mr. Wick- 

 ler tried to build up his florists' and 

 nursery business, but was unable to 

 get enough to pay off the old debts. 

 His daughters have rented from him the 

 store fixtures, which he claims under the 

 exemption rights, and, occupying the 

 same place, will carry on the busines.s. 



CHICAaO. 



The Great Central Market. 



There has been no material change in 

 market conditions since last report, but 

 with the sun again shining now and 

 then the growers have hopes that the 

 supply w^ill increase. Already there are 

 signs of a good supply of sweet peas. 

 The belated crops have started to arrive 

 and growers have notified their whole- 

 salers that they can be assured of fairly 

 good shipments from now on if the 

 weather is the least bit favorable. 



Roses are in slightly better supply 

 than they were a week ago, but there 

 still are more orders for the shorter 

 grades than can be handled without 

 trouble. Of course Killarney is more in 

 evidence than any other variety, as it 

 is planted at least as heavily as all 

 other roses combined. The call for 

 funeral flowers takes up White Killar- 

 ney even quicker than short pink. There 

 are enough long Killariley so that prices 

 liave eased a little. Outside of this one 

 variety the market has little to offer. 



