14 



.^ 



The Florists'^ Review 



I I l;i:i \l:> 



:n I \ •■ I I I- M 1 _; I i.-i I . I fill I I \ ~ li I i-i' n I 'I In h ~ 

 I M Mil :\ ii II 111 I M'l 111 lliii I ■-! ■- III :i ruin 

 iiiilliit\. Till- -iiLiui'^l ii'ii v\:i- l;iki'ii ii{i 

 II -i'\ i-ii;! I I M ir- :i ih I ii-i'. I III -| ili'iii I wl 



• ■rii'i-l , liiil iii.w iii'i .■ II , 111 .'ll i-ciil I \ 



t li:in .-il I iilii iiil.ii-, I I. 



VVliat Coliunbiis Florists Did. 



rill' \\:i\ I 111' liiiii-l- (il • 111 mil liii- IiMik 

 hiiM (i| I lie |i|r:i W ;is I lir silli/jcct iiT I lli' 

 Ic'iiji lii: :iltii Ir 111 'I'lic li'r\ icw I'lir I'rli 

 niii I \ :.'ii. |;» | :;. .-iii'l l hi- .-nt irir li.i> li.-nl 



-r:ilri-l\ Irss rile, I lli;in thi' S| . \';l| 

 I'litilii'- l>;i\ \iiiiiliiT il-i'ir III I'lh-uiir 

 ilLlilii; |'iili|iril\ wiiik. '"Atti'l' li'lld 

 iii;^ till' St. \ ;i lent i ni' '< I >;i V .\ n iii 1 icr 

 111 'rill' l.'i'V ii'W . ■ ■ viiiil T. .1. I.iiil wIl;'. 

 iii;iii;i^ri 111 Mil' lilt llciWiT iii'|i;i il liiriil 

 111 the I .1 \ I li:^-l nil Scnl ('(!., ''it -cfllii'il 

 tllllr liH nil' In L.'t'l lill^V. ^n I .•;ilici| nil 

 .•ill t 111' llnl l-I- I '-nulil i'nll\ I'll Irllt I V 

 li-;ir|i. ;^iil llii'lii I n^i't liiT- ;iliil tn :^i) in 

 nil .'1 ucni'l.'ll .'(.I \ I'lt l--i'llliMlI ill llil'ci' 111-' 



mil ■l,'iil\ |i;i|M']-. Ill nil >l.'lL' \\;i- rnii 

 Illlillli'.l I'll till' lliliil. Ii\ 1 W i^jty dill' tin 

 ii-l--. 'I'hl- -f-iMi.l t'nr ,'i ;^nii.| -i/i'i| -;|ini-i' 

 I II i-nr h i.r ill 1 r,' |.;i|ii'l -, III aijijlt inn. 

 t 111' I Ihlii >t.'ili' .Inn lli.'l I tmil. t lin llllltlrr 

 ll|i ,'lMi| 'Jill till 111 till' llnll-t- tn l;<i ill 

 tnui'tbi'i nil :i, riill |i;i::(' |iriiiti'i| ill t w n 

 rnliii'-, w hhli. I iiiii|i'i-t:iii'l. .-n-l -I'mi. 

 'I'lin ii'-iili \\,'i- llml III < nliimliii- l;i-i 

 \ I'.'i I i '.'111 ii:i I \ II \\ ;i- ' ■ 1 1 kr ;i imt liri 

 riiri -t iii;i -. ' ' :i- tin' ' nliiiiilni- iniri' 

 ^I'liihli'iit jiiil it. lie -.-li'l till' ti:nli' \\;i- 

 ■ ■ -niiift hi Ml: w niiili'il 111 : .'1 r'i'mil;i r 1- |i';i II 

 ll|i. '■ 'I'lii' l>'i'\ii'\\ 11-1'. I lliVrc |i;i^i'--. 

 With illii-I 1 .-it mil.-, tn Iiiiiil; 'hr ^XdV} 



.■(in-(.|.|lnll-l \ tn thi' lit ti'Ill II 111 III' tlln-i' 



\' liii r.-iili'il 111 t.i Ki'^ :i.|\ .-i iitiiL;!' of t 111' 

 1 1| .|ini t II 11 1 1 \ l:i-l \i'ni. Till' ii'-nll w.'i- 

 1 li;i i II II l|.| I I'l I- liin. In n |. I lii'i r in l lln- I lirli 

 in it In Inl till' .i.-iv |i,'i-- .'ILI.'lin. .-Ilhl -lllri' 



I h I i-t iii:i- I 1 11 1 .1 li.-i'- lii'i'ii ;i|i|i.'i lent 



:n till' n .1 \ I'l t 1 -I :i l: .-i 1 1 ii hi ii - nl TIk' li'i' 

 \ ii'W , -ll|.|i|\ linll-c- ;ini| lililrnil "jcali'l'S 

 I'.'lllv lifn i II II i 11^ tn (iflVl St. \';i Ic II t i lie '- 

 .|;i\ iiii\ nit in^. \n\\ tile I'llt llnwcr IIU'li 

 :iii' ;it it ;tiii| iirxt wci'k tlin ret lli lei'>. 

 li;i\iiiL; |iri'|ia It'll t lii'iiisnK rs. will tell 

 t Ih'ir -^tury tn the |iiililic-. Watrli llic 

 liii-iiicss iuni|i. 



Everybody Doing It Now. 



'I'lii' K'fS ii'W ^cl the St. \ alclit 1 111' 's 

 .lay liall a rnlliiiL: imw i'\ cry Ii0i|\- js 

 L;i\iiit^ it a |iiisli. caili ai-tnrirni<i To liis 

 n| i| nil 1 11 II i ty . cut i'i'|iii^i' aiiil aliility. Tlic 

 iniii (■ t III' nii'liicr ! 



It i- ill w ink like I lii''.^ that a 1 1 .-ii In 



[ia|irl slinu- It-; H'-l'I'llI 111'--;, its \,'lllli' Id 



till' traili'. AihI it is in thr ri's|)i)Hsi' tn 



till' -|irrial altii-lt'^ ill its |i;i|M'l that the 

 tr.'nlf shows till' ki'i'ii |ii'ri'i'|it inn ni' it- 

 nii'iii Im'I's ;iiii| till' ica.ly ri'rn^iii it ion that 

 It- 111 \ mi ti' imiriml is I'liltillinn its ini- 



-inli nl' -linwill^ linW tn lliakr tWo .|ol- 

 i.'ii- ui'iiw w hnii' onl\ oiH' .|oll,-ir nri'\\ 



lii'lnt','. 



AN APPEAL TO RETAILERS 



III \ li'W nl till' ::r Ili'I'.'l I |in-silii I i I |,.- 

 ^\ Il h'h 111 i;;llt .■n-i'lllc tn till' lii'liclit i)t 

 L^i'iii'ial llowi'i' traili'. it liclmoxi'- all 

 111 II- ill till' ii'tail I'li'-iiii'^- to iiiaki ,-1 

 -|ii'.-i;il ,-i|i|ii'a I I'm St. \ .-ili'iit ilir 's i|i'li\ 

 i'i\ oliliTs. The iii;iil- ale loa.le.l at 

 thi- t ilii.' with t l|oii-;iii.l- ii|iuii t hull 



-.'1 II. I- nl 1 11 e-eli I - W h H- h .'i ' . I :i ' 1 li I i 

 11 or In th iW el - a Inl. with t !.. ; ■ ' .l|.l'! 

 -| .1 1 I t ok .•nn|ii'i ,'i I I \ e all.; I ;, I . \ i.| iia I 

 .•i.| \ I'l I i-i II :^. I here -liniiM 1 1.' .',1 :.'■:. II"! 

 L;a I n in tin- |>nri mn nl tin i .i. - 1 im--. 

 The nielll liel-h I |i nl the I '|i n i -I - ' Tele 

 •_;l ,'l |>li I >i'l I \ el \ ha- Ul in\ I, ■ ;. . ele.il \ 

 within t he l;i-t I'e w . Iliolit li - ;. Ii i I I I-' 

 tlln-e llielli liel- in | la It i r 1 1 I .'H In whom 

 I i--lie I he I ei|iie-t that t In-y :i'\ nti- a. 

 Illieial aliioiilit III' their St. \ a J. hi l im - 

 .lay .-ii I V ert isi iiii' to this ra ii-i . 



The i'e|ioi't'- from tin' sevei.'il )ia'l- ol 

 the i'oniitr\' at (Jirivtina- i lei i .'.'i I e a 

 )ilieliollli'na I npowtli in teleeiai'h ni.lel-. 

 ;iiii| it is altom'ther lilvi'ly to .in a ::rn;it 

 .leal iiiiiii' ill t'utiii'i' iiistaiiei'-. 



The i'"loii-t'- ■ Ti'li'ni'apli I lel i\ ei \ 



nei'ils the assistaiire ok i inl i \ i 1 1 11 .'i 1 1 1 V ill 

 ai| \ eit isi tin, it neeils the | n'l-nii :i I ap 

 peal lliaile to till' jiatloli- ot till- llioii 

 -amis ok sliojis t liri)iij;lioiit the .'.luntrx. 

 .'iml the result will lie a L:i'i'.at ni.e linaii 

 liallv. Irwin Pn'i'ti'i'rna tin. I're- ;iiit. 



ADVERTISING A FLOWER STORE. 



I w oiihl like to net iilea- n: -•■.■! .'i I 

 -inTi'---l'ii I liiisiness men in th. iimle 

 who li;i\e .lone .i nisi ilera hie a.i' i 'ti-iiin.' 

 on the kollnwiiin |iro[i(isi I ion : h 1 lia\i' 

 ,'i i-erlaiii anioiint ol iiionex . -a -." in'!' 

 week, to pay t'or a'l \ eit i-i ii'_ ii :. in.';il- 

 .|;i i I \ new -| la per, w h iili w un i ■ j i n\ .' 



the must plotit.-ilile. a -m.'i II 1 !. -.'11 loll 



.|,'i i I \ or .'i l,a I'ner i n-^ert mn w . .- I \ m- 



ii||i-e ill t w n w 1-rks .' I ... k' l\ . 



Wit I t I'lll.ler .let.'iil- n! 1 i . -.Ilia 



I Inll it i- I m po--i Me to '.^i \ 1 a ' ' t ell i 



The Florists' Review 



The Florists' Review 



15 



MAKING ANOl HER ^ 

 SPECIAL FLOWER DA\ 



Hou the Klorist* of Columbu*. Ohio, boosted their St Vale rffine ' Ttfin' salet b> acting 

 . on sug^rstionft in ihp St Valentinr s da> Special Number of Tfcr Revirw. 



(r^ '■ '-,:':':.„':.^ ■'■■',rr^- ■■ vv.;,; ' ,:, 'i,.:,'v .:.,;,,„ ..;■..„ 



i,i*-i. 



Let Flowers Be Your Valentine 





I I hrn h turiits Hate S£enl Month* \ 

 I PrepnTjng For 7Ai> Occasion . 



\ •■-'■-,. ;::•"-" / 



A • ~ r::-r — ■ / .-. 



/ ' 



CoUijii bu^ Left d In 2 H f- 1 d il f lorist.^ | 



./ 





Vll. 



. .'. « \.,- Mr"l' ■,.]>.,, 



n. for >,..■ t.i ({^i I..,.. ... ) ^ ,, 



:i Oi. fl.,ri*t. r '.uil .. . ;, 



.H t ft tb«m to^i-iht r .111 !i , 



f ■ «.!> j.apfr* 111 «li J I 'ia> 

 t ' -.1 t. 111. fuml U f'.i 1 



' r;-t- I t s !,»,,] ( N. .ti'. 'I. 



;...'..| ., ,,] ,[,„,„ „mm>«-h .1 



Ou of 'bf A<di\i«' M^Jr P(fc n "Like Aocthtf Cbrlaim^t.' 



1-.^. V ,,r.. «*, f ..U..I.1, tl.. I.. 



;. . ; .. .M. -..tf-le^i t-r t.fUirinfC' . i. 



..ii.>: .1- I'. tt.»- it;.-' il i'.iM.''Hm.|; , .'. |•^l■'.MD^■ thr Jiv- .jffrit.ni, mi'l •■nl' 



- i-...' 11. th ,' . ».. .'r j ■.l.li'-f.'i'.i, w.iuM inmfi nl tfcp ■U\ . -rl "tl.. i.tnl.- 



',1^^ |....-ii ,l..,r«l.i, It v| ) I,,. p,„ t»-llin>f hi.» |.|. htifiiMv -upi'lm.! Ih. 



■ I'l" 1-1 t h ..I]. I- t..r h «h.;- «i.*. M.iw-T "top« «.r.' l,n* |..'rfiiiiHjl Iti 



>^ ... .1. 1 <t tui i.i^'l> a'.;i.l.il.|" n.'t.l.> lt)■.[.I..^^ at.'l h'.>t >• :i!".nalih- ll>.' [.ti'ts 



■r I, .KTlv 1 '.;.,ri R.'l. !lj. ail .1 I I,.■^-■ fr.-.' '.rink^ "err pru'L-rl i- - ■' 



■ .,r,;- .«r.-l.rful r.^'jlts >-• ,.t,l; t|. .1- 



rn.l ti»- ♦■f «.T' ■ttri'-tlVr 111, I Ih. in.*- BMil — 



^ ^^. .^O^r- 



= =N 



f^^ 



MAKING ANOTHER 

 SPECIAL FLOWER DA\ 



(Tk* putpoa* ol thi( <••»> >> to |*t 10,000 llonili ••<b lo do at l*a«l • lilll 



atl'*<l (k* ■tlCBlion of lk> public lu thr «ppr«pt ■•tvnrt* of (lowvrt for u* 



■J VAIJ.NTINK S .J«V Fel i',.».r. ,: ' ...,r|. .- ^' -., 1 • :■'• .,■• 

 jffpr* flt'Tj^t- k:. 



■ «..•.■. «!.■. . f 



3 i!ii.«L.iill\ t-»»y iipi-orti-nM'. . : .i ^r ■ .-. !h . (•''.-■ ' li - ■ ' :i' ' 



n ■. worn vif. >D"i^fr -(..■■■ik >; .'i. i- '■ r. p.-- fn- - •».< - i"- "I.-- 



[V^^ flu-e, 'lav Th.' ,1.1 ^...n.:.r. U b-t ^..■.' : .•.-'■. ''f.^- ^.. '- •' 



'-^' .;l.- f. • ,T Heii.l> a- ha:, : ■. :■. .-m.,..,^: ,i. t,,. i- -t i ■ ;. | ap. ■ . ii..r.[,j 



t.!' v'ai'iL^' '.. I..- ti,rr.-1 »■- 'i-' i- »"n'."lul riii''..- "■,' ' - J - ■ i. ■'- ) yt ,( 



ifrS'l ',,1 oc ,St VnlfoLri.' - !aj J»i . U lol- t;-»- 



,' u *»■.)! Cfi) ilf ..r.,;!!) IciT .11 thf tni"'!. ,.- *""' ^'"' 

 i.I .11,11-, u.it> V''« w.ll firfl ■al*'- ■•'. :. h' b 11,/ '!,-■ 

 II, an tiitrf>'«tinjj HD 1 .lI^.u^.rli' •u-it'Tii- , r- 'h.T. h-. 

 Ir- ,'!.Hr • 'I.- •lifT.-T.-Et p*".; 1.- 01" tl,-' r ..I i .■ t.^-^i.. 

 W'.ri ;. I \.- ti'iw!.irr iu tl," \''a Nsl. -' ■ j \ 



'. .r .H. ujf.'.fij; lie iepeii'i- 

 1,/ U.<- maLv nair.l* ul tl.-- i^ J 



■ii^it^ if tiifFP anv Irjt'" "' 

 ■\,l I niM.'p p ' uliar I'l 'tl- 



iH-rHoVekri'W.t tr,.-')*" w 



-, n ■.. ' -.n . timf tf.lr . -^^ 



- -.a. I /■*'.. ri,.'L (.*■-. --t- 

 r» ■ .^ ;:— Vi '. ■'.Krii. 



■ ■ •■■<v^- i-y ■ ■■•■1 



■-.■» ':nX 'Ii. ■'.■ p;.r' :;• ' ■ 

 -' ■•■•• au.| -Ul.- ;,■ ■■ ■ 

 , .it .h - i b 'i s- ' l" a: 



Si>T^r^'''lji^*> 



tl...,~ . f it ( 





-. ^ In, b 

 i.ni;, L.r 

 r a mar, 



f 1 Ih 



merely 

 le* proK 



'I,.- 



..f I . 



|.l* 



l,e even ewi^r wilb laleotinea day, Ari ilon 't foijfet the i,rdpr-> in |.e thi ml tVif f---'-^ ■ 



fir the rea«<'0 Ibat/lhe ohtfTvtw'' wire. I to 'ilhef nti^'n for yiiur - orr^ ' l^art-f ir.'.t iiti i- 



alrtartv II e>«tat,li«fa/l a&tl |.*faii»e -jiu'.lf r,>« •'. M. Thi« H'Latigc 1 .,». k' 'n)[ '.-h W >tt. ^a 



Photographic Reproductions of Leading Articles Showing How The Review Brought St. Valentine's Day 



and its Opportunities to the Attention of the Trade. 



