64 



The Florists^ Review 



Febkuaky 5, 1914. 



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^ Pacific Coast Department 



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PRIZE TO PASADENA FLORIST. 



The Pasadena Rose Festival this year 

 drew many strong entries for the floral 

 parade, but there was nothing in Divi- 

 sion K that could compare with the en- 

 try of a florists' concern of the town. 

 The store known as The Orchid and 

 conducted by Henry Jaeger and L. F. 

 Wolfskin won first prize, a special prize 

 and a blue banner in this division with 

 the entry shown in the accompanying 

 illustration. 



The flowers used in decorating the 

 cart were 100 orchids, 500 lilies of the 

 valley and 500 pink and white roses. 

 With these were used Begonia Rex, smi- 

 lax and selaginellas for greens. The 

 pony, a full-blooded Shetland stallion, 

 was driven by Yvonne .Taeger, 5 years 

 old, who was accompanie<l by Thelnia 

 Jaeger, 1 year old. 



LOS ANOELES. 



The Market. 



The heavy rains, causing washouts 

 on the railroads and preventing auto- 

 mobile traffic, were the cause of much 

 business being lost to the retailers last 

 week, order after order being canceled 

 for this reason. This was most unfor- 

 tunate, as business had not been too 

 good, and a strong spurt would have 

 occurred had these orders all material- 

 ized. Roses are improving right along 

 as the days lengthen. The reds, espe- 

 cially, are coming in better color. Kil- 

 larney is still weak in this respect, and 

 this rose, which has been such a won- 

 derful producer for so many years, is 

 undoubtedly on the down grade, as so 

 many others are being pressed into 

 service that have qualities the famous 

 Irish rose lacks. The heavy rains have 

 cut out the oversupply of outdoor car- 

 nations, but these are not a scarcity. 

 Valley is shorter in stem than the re- 

 tailers like, and poorer in foliage — the 

 results of using new crop pips a little 

 too early. Orchids are more plentiful. 

 Good small ferns are scarce, but there 

 are plenty of the large and medium 

 sizes. 



Various Notes. 



At Wright 's Flower Shop some of the 

 finest Beauties ever seen in this section 

 have been shown of late, while all the 

 roses are good. A nice bunch of Calan- 

 the Veitchii was among the unusual 

 flowers shown. 



H. Reeve Darling was married Janu- 

 ary 21 to Miss Clara La Feltra, of Glen- 

 dora, and directly after the wedding 

 left with his bride for a long tour of 

 this country an<l Europe. Walter Gar- 

 bett, his manager, who is left in charge 

 of the store, has heard from him several 

 times; the last report was that they 

 were headed for Panama, thence to New 

 \ork. Mr. and Mrs. Darling have an- 

 nounced that after October 1 they will 

 be at home at 18.34 Grammercy place. 

 All of his host of friends will join in 

 wishing Mr. Reeve the happiest of mar- 

 ried lives. 



J. J. Karins, of H. A. Dreer, Philadel- 

 phia, was calling on the trade last week. 



The H. N. Gage Co. is gradually let- 



Prize-winning Eatry of The Orchid in the Pasadena Rose Festival Parade. 



ting go of its Long Beach property 

 and this has been subdivided into lots. 

 1 was sorry to hear from Mr. Gage of 

 the serious illness of his wife. 



Some of the finest Freesia Purity 

 ever seen here has been sent in by J. 

 Young, of San Gabriel. Mr. Young was 

 first in the market with them this year. 



The Los Angeles Flower Market was 

 in the throes of moving last week. The 

 new store is already beginning to tnive 

 on a more finished look. 



O. C. Saakes had a most beautiful 

 window last week, golden yellow acacia 

 being largely used. 



Gebhart Prechtel, late foreman for 

 Jacob Dieterich at his Montebello 

 ranch, left here January 28 for Coos 

 Bay, Ore., where he intends going into 

 the nursery business for himself. He 

 had thought of locating in lower Texas, 

 but the disturbed condition along the 

 Mexican border made him decide other- 

 wise. Mr. Prechtel has been here a 



number of years and is a young man 

 who will make his way anywhere. Alt 

 his friends wish him the best of success. 



The washouts have made it difficult 

 to move express shipments, and the com- 

 panies refuse to accept them. The Mex- 

 ican trouble also interferes with move- 

 ments of nursery stock, so that alto- 

 gether nurserymen are having a hard 

 time of it. 



Howard & Smith report the biggest 

 business they have ever had, the in- 

 crease being heavy. The big trucks 

 used by this firm can be seen all over 

 town with the fine stock for which this 

 firm is noted. 



Polder & Groen have their new water 

 system in first-rate order now. It has 

 not been needed the last few days, but 

 will be useful during the summer. 



At the Dieterich & Turner range the 

 only damage done by the storm was the 

 partial collapse of the cut flower cellar 

 wall, causing only a little temporary 



Asparagus Plumosus Nanus Seed 



NOW READY 



Lots of 1,000 . $2.50 per 1000 

 Lots of 10,000 . 2.25 per 1000 

 Lots of 20,000 or more, 2.00 per 1000 



LOS ANGELES FLOWER MARKET, Inc. 



822 So. Broadway, LOS ANOELES, CAL. 



