Fhbruarv 12, 1914. 



The Florists^ Review 



16 



a pillow at $6.00 and a spray at $1.50. 

 One of them stated he would pay for 

 them the following week, and he did. 

 The widow then went to live with the 

 son who had acted as spokesman, but 

 she lived less than a month. The two 

 sons again came and asked to have the 

 order duplicated, but stated that we 

 should look to the estate for payment 

 of the bill. We considered the estate 

 good for it and sent the bill to the 

 administrator, but I heard nothing from 

 him until after my father's death in 

 May, 1910, when I was appointed ad- 

 ministrator of his estate. I pressed the 

 heirs for a settlement and then found 

 that the sister had objected to the pay- 

 ment. Affairs went along in this con- 

 dition for over a year. Finally the ad- 

 ministrator phoned me that the money 

 was ready, stating that the judge had 

 ordered it paid, as it was the last re- 

 maining claim, letting the heirs thresh 

 the matter out later. 



I might state that the book of in- 

 structions issued by the judge of the 

 Probate court of this county to an ad- 

 ministrator states that all claims must 

 be paid by the administrator, provid- 

 ing the assets hold out and none of 

 the heirs objects. But how is the flo- 

 rist to know or fiiid out on short notice 

 whether all the heirs have given or 

 will give their consent to the payment 

 of the bill for the funeral flowers? I 

 should like the opinions of some other 

 florists on these matters. I might cite 

 several other cases which, while similar, 

 vary to a certain degree, but believe 

 I have given enough to make my case 

 clear. E. E. Hill. 



BOOSTING TELEGRAPH ORDERS. 



So indefatigable is Albert Pochelon 

 in his endeavor to extend the sphere 

 of influence of the association of which 

 he is secretary, that he has been dubbed 

 F. T. D. Pochelon. The Florists' Tele- 

 graph Delivery now numbers nearly 200 

 members and the secretary's office is 

 handling a large volume of correspond- 

 ence. Mr. Pochelon recently mailed to 

 the representative florists 1,500 circu- 

 lars presented to the association by the 

 McNeff-Swenson Co., reproducing the 

 poster design which has been adopted by 

 the F. T. D. and giving details relative 

 to the plan of operation and member- 

 ship. 



It is the intention of the directors of 

 the association to carry on a complete 

 advertising campaign to familiarize the 

 general public with the fact that every 

 F. T. D. member will accept orders for 

 delivery in any part of the world and 

 will guarantee perfect satisfaction to 

 sender and receiver. This campaign 

 will include newspaper advertising, 

 mailing cards, folders, posters for win- 

 dows, hotels, etc.; in fact, every form 

 of advertising to reach the buying 

 public. 



SALTFORD JOINS IN. 



Ed. Eeview: Allow us to compli- 

 ment you on the efforts you are making 

 to bring St. Valentine's day into its 

 own. We are enclosing samples of 

 enclosures that we send out with mail, 

 also in flower packages. This is in 

 addition to our regular advertising in 

 the Foughkeepsie newspapers. 



The Saltford Flower Shop. 



W. A. Saltford, Sec'y. 



The enclosures of which Mr. Saltford 

 speaks are excellent. One is a neat 

 little blotter with February calendar. 

 It says, "St. Valentine's day has be- 



The Word Flowergram is Used by Permission of Charles Henry Fox, Philadelphia. 



come one of the BlOr flower days of 

 the year. This shop will be glad to 

 send your valentines." The other en- 

 closure is a neatly printed card that, 

 in addition to the name, bears two sig- 

 nificant messages: "Flowers get nearer 

 the heart than candy. Why not dele- 

 gate us to send your valentines?" And 

 "Flowers by telegraph anywhere on 

 one hour 's notice. ' ' 



Every retailer who features the ap- 

 propriateness of flowers for use as val- 

 entines thereby increases, not only his 

 own business, but the business of the 

 trade in general; not only for today, 

 but for all time. The Eeview hopes 

 every florist will help. 



WHY I AM A MEMBER. 



[A "talk" by Jacob Schiilz, of Louisville, read 

 before a recent meeting of the Kentucky Society 

 of Florists.] 



Why am I a member of the Kentucky 

 Society of Florists? I am a member 

 because it pays to be a member, and 

 if it caused a loss, I assure you I would 

 not remain a member long. 



The seal of Kentucky shows two men 

 "all dressed up" clasping each other 

 by the hand and saying, "United we 

 stand, divided we fall." We should do 

 likewise, be united and make the so- 



ciety a real helper to each member, 

 telling our successes, failures, mishaps; 

 trusting in the combined experience of 

 all will be a help to each member. Co- 

 operation is the cure for ruinous com- 

 petition, and the history of business 

 sustains the contention that cooperation 

 is "the life of trade," and that com- 

 petition is the death of it. 



The florists' trade has its seasons, 

 good, medium and bad. The goods 

 easily perish, style changes, and there 

 is much loss of product. Now, if we 

 can, by being members of the Ken- 

 tucky Society of Florists, make our 

 business pleasant and profitable, we 

 have done much for our own good, and 

 we have not harmed anyone. A fair 

 profit is always legitimate. 



Some people decry chasing the "al- 

 mighty dollar," but do they practice 

 their beliefs? Watch them and you 

 will see them doing some tall "stunts" 

 in chasing it. 



See that dollar, how It glistens. Chase It; 



Get It if you can. 

 If you fail to strive and get It, 



You wouldn't be a man. 

 All men's effort Is for profits, 



Seeking for a gain. 

 He that does not seek a profit 



Always Is In a "strain." 

 We raise the plant for profit; 



We should sell the flower for galD. 

 A plant that brings no profit 



Always gives to me a pain. 



