14 



The Florists'' Review 



I'l i;i;i WW 1 :.'. I'.i 1 I 



l.iMio. 'I'Ikh i)UL;lit t II riinx iiico vdii t,li;it 

 t III' siiial I aii- ;i 1 1' icinl: 



Siiiit li: • • 'l'li.-it '> :ill iiLilit w hi'ii \ Ml! 



h;i\i' Millii't li i IILI 111 iilli'i Inr .-I N|n'i-i;il 



s;iii'. Iiiii wliiii ;iri' \iiii LiiiiiiL: III 'III 

 \\ lirli \iili r:ih'l iilli'i .1 s|irri:il suli-.''" 

 K iMilJr : ■ • S 1.11 r;Mi 1 rl I prnpli'. ;i v I 

 M'hl III lull'. Ill till' rMi'lji'llt ri|lli|i^ 

 Iiii'lM \iiu h:i\i' :iii.| llii' I'Xrrlii'iil >i'i\ 

 ire \ciii L;i'i''. .'ili'l lli:il tlir L' li M I r 1' till' 

 \iiliiliii' III' liil^i iii'>>. llic t';i-ir|- It is Id 

 lillli'ili- it ;il .-i -iii;illi'l- i-ii>t. Till'-" r.-h-Is 

 cilii lir |irilitri| --11 tli:it 1liry ai'i' ill 

 kii| iiiL' Willi ilir iliLinity 111' llii' iiiiMi'^ 



■~iiin. ir ,-| illvl iHiiri- c'lltrrs yiilir slntr 

 W 111 h \iMl li:i\i' imt a spri-ial salr un 

 aii'i -III' ^jiii-ii'l kliiiw t'\artl\ wliat >lir 

 want-, I 111' >ali'-liirii ilii iml slaii'l liai-l'i 

 anl inal'.i' iin atti'iiiiil tii wail (Hi liri lU 

 til iriakr >nL"ji'-l iiiii> in iii.lcr to iiiiiiii-c 

 In I 111 liiiy \uiii '^imkIs. Now, mi I'ar 

 a- tlic iliL;nil\ dl' tin' liiisiiirss i^ iim 



II t'Mi''l, what i'^ till' il i 11 I'l I'lii'O lu'lwri'ii 

 liia'.iliL: ^lILILli'st inn-- aiiil i|lliil in;.'' |ili'-r> 



III ]'i)Svjli|i' r|i>| iiliu-l ■^ wlili |-ii711i> illtd 

 \iilir ^'tnri', ailij j'Ultilii; liuwii 1 hi'sr 

 S,!Mr silLll^t'st idll-- aidl I'liri'v in lilarU 



aini wliili' in IJie liaily papn-. iirarl\ 

 t'\t'iy icailrr iii wliirli may In' ruii-iil- 

 I'liil a- ;i jici-siMi' eii^lniiaT ,' ' ' 



What to Say, and How. 

 Midwn: ''lUit lidw will xnii l^nuw 

 what III jiut ill ymir :i'\< ! An ailsiT- 

 tisiiio man tnlij iiii' niiK tlic dlln'r Way 

 thai hi' lijil 111 iii'at tlir-i' iirw kiinl-v 

 111 aii \ fit I'-i'iiii'iit > in a hit ni ini-< lash 



lull, ainl 'li'l'i'lhl nil juris liir ll'Slllls. " ' 



Kniililr: ''Li'l me tril xmi, tln^ t'rl 

 IdW wild Idhl you that rdiihl nut liavi' 

 lirt'ii iiiiii-ii dt' an ailwi't isiiiL; niaii. A.|- 

 \ crt isiii;.'- i-^ niitliiiiL; moif nr jrss tlian 

 >a U'sMiaiish I ]i iin jia|ii'i'. 



Ui'dwii; • • l^.iit ■-alosman^iii|i i< a 

 matlrr nt' in.|i\iiiual aliilil\. I'aiii man 

 ildi-s It in hi- d\\ n w ay. 



Kiiiilili': '■ I'd \ nil inraii tn -ay tlu'n' 

 air lid li\i"l lull"- 111' -a h'snia n-lii]i .' ' " 



jiriiwri: ••Vnii inu'^* lie a stinicnl ot' 



Slli'hIiiM. 



Knulili' : ■ ■ ^ 1-, J tia\ <• Im'i'ii, and I 

 [irnliti'.l a viral ileal liy it. I'.iit in ic- 

 tuin Id till' snliji'it. till' fail rcTiiams 

 tlial llii'iT arc lixi'.l nilf- in rcL'nril to 

 M'iliri^ ildWf!- iif anylliiiiLr fi^i'. Sonn' 

 ini'li Idlldw Ihi'lii ijiiiiiii-r iiiiisly . nthi'is 

 i-dii-ridu-l \ . 'I"hi' main tliiiiu; i-. tin' 

 mil'- air lliiTd Id j'dlldw. ami tins will 



illiTra-i' \iili! I'U-illi'-- it villi Use 

 ll.iin." 



Smitii: '''i'hi' •iiii"-liiin i-. air thi' ii- 

 sull- cndii^h III j'ay I'nr ymir limi' ami 

 will i\, ami t kr id-t III' t hr aii- ,' 



Ixiiulilr: ■'lliiw niaiix I inni-a ii'l- nl' 

 [ii-i.|'h 'iip \ nil ^u|'|'ii-i' t ki'ii- ail' w hii 

 ilo iidl tiii\ lliiWt'i>. lint ln'iaiiM' tlii'y 

 ran 'l ail'iii'l thi-in. Imt iirraii-i' they 

 lidl) 't k,Ili.W I'lmll'jli alidiil ihrm aldl 

 t lici i I ii-l , a ii'i lia \ I- iidt ha'l I Ihm 

 brdiiLjlit Id ihiir atti'iitdin a- mii' h a- 

 autniiidliiii'-. tki'atii- aid! dthi'i hi\d- 

 ric- i Id'v -I 'I'll'! mi'iii'\ nil .' ' ' 



Smith: ''lliit will m'ws|ia|)(M' advcr- 

 ti.^iu^ ifat ii tlu'iu/'' 



Kiiolili'; ''l)iil yon ex cr know of a 

 lldii'-l w hd staiifil aii\ crt isiii,i;', who 

 v|(iii|ii'i| .' 'I'iial V till' tip to tdlldw. (!et 

 in the liaidlw anon ' I'm ,l;I:iiI ol' tills 

 riiama' td ni\(' yun my \i(>ws on ail- 

 nJi'II isiiiLi. 'I'lii' diily tiiiii;^ you iHH'il 

 Id i-dllN ilirc \-dU is a little tliounlit 



aliout it. Wfll, I'll ha\e to leave you 



anil 'fi'wr you lime to thiiilv. Glaii to 



iia\e met you, Mr. Brown.'' 



IJidwii: " ^'ou '\e halt' eoiixim-iil nu- 

 I oii^lit to ailx'ertise, as well a- nor 

 t'rieiiii. 



Sniilii: ■"I'm <ioiiijr to lliin:. almnt 

 it. ' ■ 



'^^.<<-'n.^'?>.'<^r^.'<-^.'^-».^ 'r:>* 'r,.^-\ 



§ 



, V. P^'^:^-y. ^i"'^'. »>"-:^'. »)• V. »;';^'.'»>"ls'»i'fe'.-»!)V.-»)i 



THE RETAIL 



FLORIST 



<^'•^^.<<^■<<-•?^.'»^^.'^^.■^.'i^-•^^.<<^.<♦^-^.'♦^.■^. "^ 



r-s=.'.'»|--:<».-vJb:^-»^-^.-»>"^-.-»»'^^r»!)^fe'r»>. 



A RETAIL FLORIST S ROUTE. 



I'eiliaps there are many retail florists 

 who ha\e wmked ii|i scmietliiuji similar, 

 liiit the metlidd ot a i;rceiiliotise iiiau oti 

 the north slioic ot TiaJio Miehigan, 

 ;ilio\(' (liicauo. is one that lias not [ire- 



\iou-l\ lieeli ili'srll lird. 'J'llis llorist is 



lorati'il lieiweeii two ilrst-i.dass siib- 

 uiliaii IdW 11-.. Tile majority of the resi- 

 lient- are lily j.eople in fairly well-to- 

 ■ 111 li I iiimstam-es. Tlie florist's cliief 

 liii-iiii'-'- is Li-rowini.'' cut flowers tor tln^ 

 iity market, Imt. like many of iiis land, 

 he line-; mole or less rctailiii"; at the 

 n ri'enhouses. In tiie course of time lie 

 I'oniid that many of liis customers 

 wanted retjular sujiplies of flowers every 

 Saturday; they wantod to spend a half 

 dollar for the deroiation of tlie Sunday 

 dinner talde. Tile icsiili was that the 

 iliir:-t started out on Satuialays with a 

 ha-ket to make didix'eries to reiiular 

 cusfomers. At tii-t lie used the strc^et 

 car. Then tiie liii\r|e was etii]iloyod. 

 Later a horse and waiion liecaine iieces- 

 s.iry. .\ow an autonioliile is used, for 

 llie Saturd.ax I'oute iias L;rown to in- 

 iliide II'" cn>tdiners in one town and 

 l.'iii lUstiiiiieis in the dllu'r. The lldri-t 

 Iin. Is iiimstdf with L'n" people x\ lin take 

 ."n cents' worth of llnwei'- evi'iy Satur- 

 'lav. SdiiKdinies, of inur-e, the\ want 

 I'Xtra Mowers, Imt ordinarily his deliv- 

 eries are .as reirnlar as tliose ot' the niilk- 

 m.in. Sliort-stemme.l -tock will do, and 

 till' llori-t lias hi- cll--toI)le|■^ trained to 

 accept whatexer vaiiidy dl fldwers he 

 ihdoses to delixer. Naturally, he uses 

 the kind that liappetis to be most plonti- I 

 In! .'it the tune. In tiiiie'< of iii'_;h pric(>s ! 

 1,1' i- not aide to niai%e much inniii'x dii .a 

 •"I'l cent liumh of lldwers, exen if .lelix- 

 I'l-i'.l wilhdiit a lid\ nr othir i'\|ii'nsi\e 

 aii-e-.>()ii.-. Iml fur at le.a-t fnrty el;i]it 

 week- in the Xi'.ar Im is aide td L'iv'O a 

 fairlv ni'iii'inii- l.diiipier aiiil clean uii 



ncjn.l InnniX- nn -n 1 1 1'J a ipiaiifitx .MS is 



reipiired td serve 2."iii regular i-ustninei s. 

 It seems to lie ;i plan lliat is capabh' 

 df ile\"(do|)meiit wlierexer a llniist i- 

 -nitaldv situated. 



A COUNTRY RETAILER'S RANGE 



riit^ artiide in The lu'X i»'\v for .Ian 

 u.ary ^, on ''.M.akirii: a l''lo\V(>r Store 

 r.ix- in ;i Country Town,'" prox ed to be 

 III' sd much interest to the readers of 

 the paper that the acconijianying il 

 lustratidii, sho\vin<^ the ranj^e operated 



liy tl wiier of the store, will not be 



without interest to tiieni .also. The 

 ^Teenliouses are tiiose of 1'. ll. Blake, 

 of .Marion, i >., whose son, Jj. F. Jilai^f', 

 i< in cliarnc of the retail store in that 

 I own. Tiie jdant now conttiiris about 

 n.'i, 11(11) si|uaie feet of' jjlass. It is lo- 

 cated about one mile from the center 

 of th(^ town. I'ltnii seven to ten men 

 besides Mr. Blake are eniploxcl at tln^ 

 •jrc^eiihouses, and all tiie stock thrown 

 iieie is disposed of at the store in town. 

 The material used in the coiisi ruction 

 of these houses was su)iplied by the 

 .Idhii ('. Mdiiiimer t'o.. and tlie Foley 



< 1 reelihoil-e \\l''J. < 'o., both of <hica<;0. 

 .and all of it ha- been found to bi 

 lir-.t rlas> .ami ijuiti' -;it isfai-t ory by tin 

 nwnrr. 



MORE ABOUT FUNERAL CLAIMS 



In yuur jssiie of .lanuary 1 there ai> 

 peared an article on ''Claims for Fu- 

 neral Flowers,'" in wiiii h it was stated, 

 tiiat wlien an estate is small and the 

 ■ •l.aims aij;ains1 it are m;in_\, tiie courts 

 hdl'l that "the wliole funeral expense 

 must b(i ke|it within the I-eaSdiiatile cost 

 111' a decent Chrisiian burial. "" Now, I 



-lioilhl like In klmw wh.at i- inii-;d' rinl 

 a ' " 'li'ceiit < il I i-t ia n Ini rial. 



In Feieiiiber. IMul'. .a laiiner, win; 

 was Wditli perhap- >Iii,iiimi. ,lied, le.'iv- 

 inu' ''i wi'inw ;i1mj thill' nidxvii liji (diil- 

 'iiiii. Thi' twii -nil- .■:i!iii' .'iidl iiidenii 



L ^ 



Amm, 



■J^ 



Jl 



I • 



'^^S/"- ' 



•v^-:s^s 



••»?: in'rrr 





i.d„.;.j||i,.^,, -- i,.,^^, .oli:!fc:ii;.|i|iy;; 



^ -HI TMar*'* ,* - ji U x i fc * « i 



The Greenhouse Establishment Back of F. E. Blake's Retail Store at Marion. Ohio. 



